Color Palettes
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Google Colors Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #008744

RGB: 0, 135, 68

HEX: #0057E7

RGB: 0, 87, 231

HEX: #D62D20

RGB: 214, 45, 32

HEX: #FFA700

RGB: 255, 167, 0

HEX: #FFFFFF

RGB: 255, 255, 255

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#008744
On White
4.62:1
AA (Standard)
On Black
4.55:1
AA (Standard)
#0057E7
On White
5.97:1
AA (Standard)
On Black
3.52:1
AA (Large Text)
#D62D20
On White
4.93:1
AA (Standard)
On Black
4.26:1
AA (Large Text)
#FFA700
On White
1.95:1
Fail
On Black
10.78:1
AAA (Enhanced)
#FFFFFF
On White
1:1
Fail
On Black
21:1
AAA (Enhanced)

Color Pair Combinations (10 total)

#0057E7 / #FFFFFF
5.97:1
AA (Standard)
#D62D20 / #FFFFFF
4.93:1
AA (Standard)
#008744 / #FFFFFF
4.62:1
AA (Standard)
#0057E7 / #FFA700
3.06:1
AA (Large Text)
#D62D20 / #FFA700
2.53:1
Fail
#008744 / #FFA700
2.37:1
Fail
#FFA700 / #FFFFFF
1.95:1
Fail
#008744 / #0057E7
1.29:1
Fail
#0057E7 / #D62D20
1.21:1
Fail
#008744 / #D62D20
1.07:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
4.62:1 (AA)
Aa
Secondary
5.97:1 (AA)
Aa
Accent
4.93:1 (AA)
Aa
Background
10.78:1 (AAA)
Aa
Neutral
21:1 (AAA)

Buttons

Optimized for readability
Primary: 4.62:1 AA
Secondary: 5.97:1 AA
Accent: 4.93:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #008744 0%, #0057E7 25%, #D62D20 50%, #FFA700 75%, #FFFFFF 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #008744 0%, #0057E7 25%, #D62D20 50%, #FFA700 75%, #FFFFFF 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #008744 0%, #0057E7 25%, #D62D20 50%, #FFA700 75%, #FFFFFF 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#008744

#0057E7

#D62D20

#FFA700

#FFFFFF

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Trustworthy
Energetic
Eco-friendly
Growing
Fresh

Perfect For These Industries

Finance & Banking
Technology
Healthcare
Entertainment

Target Audience

Business professionals and decision-makers seeking reliability and competence

Individual Color Psychology

#008744

Calming and balanced

Emotions Evoked

Stability
Reliability
Wealth
Prestige

Personality Traits

Balanced
Natural
Stable
Growth-oriented
Harmonious

Brand Traits

Eco-friendly
Trustworthy
Growing
Fresh
Calming

Ideal Industries

Environment & Sustainability
Health & Wellness
Finance & Banking
Organic Products
Real Estate

Marketing Use

Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.

Cultural Meanings

Western: Nature, money, growth, freshness, go
Eastern: Fertility, new life, youth, exorcism
Global: Life, renewal, nature, energy, harmony

Color Harmony Analysis

Palette Mood

BalancedLight & Airy

Temperature

NeutralCoolWarm

This palette combines balanced and light & airy moods with neutral and cool and warm tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary google colors palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #008744 as the dominant color for headers and #FFFFFF for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Google Colors:

60%

Dominant Color

#008744

Use #008744 as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.

30%

Secondary Color

#D62D20

Apply #D62D20 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#FFFFFF

Reserve #FFFFFF for accent elements like buttons, links, and important highlights. This white accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

5

Associated Tags

3

Categories

3557

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.

  • #008744

    GREEN

    #008744 serves as the primary/dominant color in this palette. This dark green (highly saturated) brings stability and prosperity Use it for headers, navigation bars, and brand elements.

    Dark toneH: 150°S: 100%L: 26%
  • #0057E7

    BLUE

    #0057E7 serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 217°S: 100%L: 45%
  • #D62D20

    RED

    #D62D20 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 4°S: 74%L: 48%
  • #FFA700

    ORANGE

    #FFA700 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 39°S: 100%L: 50%
  • #FFFFFF

    WHITE

    #FFFFFF serves as the accent/highlight color in this palette. This light white (muted) brings cleanliness and simplicity Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 0°S: 0%L: 100%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Google Colors Palette

The Google Colors palette is a vibrant and dynamic collection of hues that evoke a sense of excitement and energy, making it perfect for designers and developers looking to create bold and modern visual experiences. At its core, this palette is all about balancing contrasting colors to create a sense of playfulness and creativity, drawing the viewer in and inspiring them to engage. The combination of the deep teal shade, reminiscent of a lush forest, represented by the code 008744, the bright and calming blue tone, encoded as 0057E7, the fiery red orange, embodied by the code D62D20, the warm and inviting orange, captured by the code FFA700, and the crisp white, denoted by the code FFFFFF, creates a visual harmony that is both striking and thought-provoking.

Each color in the Google Colors palette plays a unique role in shaping the overall aesthetic and emotional impact of the design. The deep teal, with its code 008744, adds a sense of sophistication and elegance, while the bright blue, encoded as 0057E7, injects a sense of trust and reliability. The fiery red orange, embodied by the code D62D20, introduces a sense of passion and energy, balanced by the warm and inviting orange, captured by the code FFA700, which adds a touch of friendliness and approachability. Meanwhile, the crisp white, denoted by the code FFFFFF, provides a clean and neutral background that allows the other colors to shine. By combining these colors in different ways, designers can create a wide range of visual effects, from bold and attention-grabbing to subtle and nuanced.

The Google Colors palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. Its bold and modern style makes it particularly well-suited for tech startups and innovative companies looking to make a statement. The palette's playful and creative vibe also makes it a great fit for entertainment, education, and non-profit organizations. Whether used for a website's color scheme, an app's icon design, or a brand's overall visual identity, the Google Colors palette is sure to add a sense of excitement and energy to any design project. By incorporating these colors into their designs, developers and designers can create engaging and interactive experiences that capture the viewer's attention and inspire them to take action.

The colors in the Google Colors palette also have a profound impact on viewer perception and behavior, influencing emotions and motivations in subtle yet powerful ways. The combination of blue and green tones, represented by the codes 0057E7 and 008744, can create a sense of trust and balance, while the red orange and orange tones, encoded as D62D20 and FFA700, can stimulate creativity and enthusiasm. The white background, denoted by the code FFFFFF, provides a sense of clarity and simplicity, allowing the other colors to take center stage. By carefully selecting and combining these colors, designers can create visual experiences that not only capture the viewer's attention but also influence their mood and behavior, driving engagement and conversion.

To get the most out of the Google Colors palette, designers and developers should consider pairing these colors with complementary hues to create striking visual effects. For example, the deep teal, with its code 008744, can be paired with a rich yellow or golden tone to create a sense of contrast and visual interest. The bright blue, encoded as 0057E7, can be combined with a deep purple or pink tone to add a sense of sophistication and elegance. By experimenting with different color combinations and pairings, designers can unlock the full potential of the Google Colors palette and create truly innovative and effective designs that capture the viewer's imagination and inspire them to take action.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Google Colors Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the google colors palette effectively in your projects.