Google Logo Colors Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #4285F4
RGB: 66, 133, 244
HEX: #EA4335
RGB: 234, 67, 53
HEX: #FBBC05
RGB: 251, 188, 5
HEX: #34A853
RGB: 52, 168, 83
HEX: #673AB7
RGB: 103, 58, 183
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #4285F4 0%, #EA4335 25%, #FBBC05 50%, #34A853 75%, #673AB7 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #4285F4 0%, #EA4335 25%, #FBBC05 50%, #34A853 75%, #673AB7 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #4285F4 0%, #EA4335 25%, #FBBC05 50%, #34A853 75%, #673AB7 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#4285F4
#EA4335
#FBBC05
#34A853
#673AB7
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Balanced and versatile
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a balanced and versatile. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#4285F4
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool and warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary google logo colors palette features 5 carefully selected balanced tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #4285F4 as the dominant color for headers and #673AB7 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Google Logo Colors:
Dominant Color
#4285F4Use #4285F4 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#FBBC05Apply #FBBC05 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#673AB7Reserve #673AB7 for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
2
Categories
2699
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#4285F4
BLUE
#4285F4 serves as the primary/dominant color in this palette. This medium blue (highly saturated) brings trust and tranquility Use it for headers, navigation bars, and brand elements.
Light toneH: 217°S: 89%L: 61%#EA4335
RED
#EA4335 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 5°S: 81%L: 56%#FBBC05
YELLOW
#FBBC05 serves as the secondary/supporting color in this palette. This medium yellow (highly saturated) brings richness and prestige Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 45°S: 97%L: 50%#34A853
GREEN
#34A853 serves as the secondary/supporting color in this palette. This medium green (moderately saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 136°S: 53%L: 43%#673AB7
PURPLE
#673AB7 serves as the accent/highlight color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 262°S: 52%L: 47%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Balanced temperature offers versatility across various design contexts and industries.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Google Logo Colors Palette
The Google Logo Colors palette is a vibrant and captivating combination of hues that instantly evoke a sense of modernity and elegance, perfect for designers seeking to make a lasting impression. At its core, this palette is about striking a balance between bold, attention-grabbing colors and more subdued, sophisticated tones, resulting in a visual identity that feels both youthful and refined. The palette's five colors work in harmony to create a visual language that is both energetic and polished, making it an ideal choice for a wide range of design applications.
Delving deeper into the individual colors that comprise this palette, we find a rich and varied spectrum of shades that each bring their own unique character to the table. The calming, serene quality of the blue tone, represented by the code 4285F4, provides a sense of stability and trust, while the vibrant, fiery red, coded as EA4335, injects a sense of passion and energy into the mix. The warm, inviting orange, coded as FBBC05, adds a touch of playfulness and creativity, balanced by the natural, earthy quality of the green, represented by the code 34A853. Rounding out the palette is the deep, rich purple, coded as 673AB7, which adds a sense of luxury and sophistication to the overall visual identity.
In terms of practical applications, the Google Logo Colors palette is incredibly versatile, lending itself to a wide range of design projects, from websites and mobile apps to branding and marketing campaigns. For instance, a website or app that incorporates this palette could use the blue tone, 4285F4, as a primary background color, with the other hues used as accents to draw attention to key elements or calls to action. Similarly, a brand looking to establish a bold, recognizable visual identity could use this palette as the foundation for its overall design language, incorporating the various colors into its logo, packaging, and marketing materials.
The colors in this palette also have a profound impact on viewer perception and behavior, with each hue influencing the emotional and psychological response of the audience. For example, the red tone, EA4335, can stimulate feelings of excitement and urgency, while the green, 34A853, can promote a sense of calmness and balance. By carefully combining these colors, designers can create a visual language that not only captures the attention of their audience but also influences their emotions and behaviors. Furthermore, the palette's overall balance of warm and cool tones can create a sense of visual tension, keeping the viewer engaged and interested.
To get the most out of the Google Logo Colors palette, designers can experiment with pairing the various hues in different combinations to create unique and captivating visual effects. For instance, combining the blue, 4285F4, with the orange, FBBC05, can create a striking contrast that draws attention to key design elements. Similarly, pairing the purple, 673AB7, with the green, 34A853, can create a sense of balance and harmony, perfect for designs that require a more subdued, natural aesthetic. By understanding the emotional and psychological impact of each color and using them in a thoughtful, intentional way, designers can unlock the full potential of this palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the google logo colors palette effectively in your projects.
