Color Palettes

Google Logo Colors Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #4285F4

RGB: 66, 133, 244

HEX: #EA4335

RGB: 234, 67, 53

HEX: #FBBC05

RGB: 251, 188, 5

HEX: #34A853

RGB: 52, 168, 83

HEX: #673AB7

RGB: 103, 58, 183

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#4285F4
On White
3.56:1
AA (Large Text)
On Black
5.89:1
AA (Standard)
#EA4335
On White
3.92:1
AA (Large Text)
On Black
5.35:1
AA (Standard)
#FBBC05
On White
1.71:1
Fail
On Black
12.3:1
AAA (Enhanced)
#34A853
On White
3.06:1
AA (Large Text)
On Black
6.87:1
AA (Standard)
#673AB7
On White
7.33:1
AAA (Enhanced)
On Black
2.87:1
Fail

Color Pair Combinations (10 total)

#FBBC05 / #673AB7
4.29:1
AA (Large Text)
#34A853 / #673AB7
2.4:1
Fail
#EA4335 / #FBBC05
2.3:1
Fail
#4285F4 / #FBBC05
2.09:1
Fail
#4285F4 / #673AB7
2.06:1
Fail
#EA4335 / #673AB7
1.87:1
Fail
#FBBC05 / #34A853
1.79:1
Fail
#EA4335 / #34A853
1.28:1
Fail
#4285F4 / #34A853
1.17:1
Fail
#4285F4 / #EA4335
1.1:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
5.89:1 (AA)
Aa
Secondary
5.35:1 (AA)
Aa
Accent
12.3:1 (AAA)
Aa
Background
6.87:1 (AA)
Aa
Neutral
7.33:1 (AAA)

Buttons

Optimized for readability
Primary: 5.89:1 AA
Secondary: 5.35:1 AA
Accent: 12.3:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #4285F4 0%, #EA4335 25%, #FBBC05 50%, #34A853 75%, #673AB7 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #4285F4 0%, #EA4335 25%, #FBBC05 50%, #34A853 75%, #673AB7 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #4285F4 0%, #EA4335 25%, #FBBC05 50%, #34A853 75%, #673AB7 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#4285F4

#EA4335

#FBBC05

#34A853

#673AB7

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Balanced and versatile

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a balanced and versatile. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Trustworthy
Reliable
Professional
Secure
Stable

Perfect For These Industries

Finance & Banking
Technology
Healthcare
Corporate

Target Audience

Business professionals and decision-makers seeking reliability and competence

Individual Color Psychology

#4285F4

Trustworthy and stable

Emotions Evoked

Trust
Loyalty
Wisdom
Confidence
Intelligence

Personality Traits

Trustworthy
Dependable
Intelligent
Professional
Calm

Brand Traits

Reliable
Professional
Secure
Stable
Trustworthy

Ideal Industries

Finance & Banking
Technology
Healthcare
Corporate
Insurance
Social Media
Aviation

Marketing Use

Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.

Cultural Meanings

Western: Trust, loyalty, wisdom, confidence, intelligence
Eastern: Immortality, spirituality, depth, stability
Global: Most universally liked color, depth, stability

Color Harmony Analysis

Palette Mood

Balanced

Temperature

CoolWarmNeutral

This palette combines balanced moods with cool and warm and neutral tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary google logo colors palette features 5 carefully selected balanced tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #4285F4 as the dominant color for headers and #673AB7 for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Google Logo Colors:

60%

Dominant Color

#4285F4

Use #4285F4 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.

30%

Secondary Color

#FBBC05

Apply #FBBC05 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#673AB7

Reserve #673AB7 for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

5

Associated Tags

2

Categories

2699

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.

  • #4285F4

    BLUE

    #4285F4 serves as the primary/dominant color in this palette. This medium blue (highly saturated) brings trust and tranquility Use it for headers, navigation bars, and brand elements.

    Light toneH: 217°S: 89%L: 61%
  • #EA4335

    RED

    #EA4335 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 5°S: 81%L: 56%
  • #FBBC05

    YELLOW

    #FBBC05 serves as the secondary/supporting color in this palette. This medium yellow (highly saturated) brings richness and prestige Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 45°S: 97%L: 50%
  • #34A853

    GREEN

    #34A853 serves as the secondary/supporting color in this palette. This medium green (moderately saturated) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 136°S: 53%L: 43%
  • #673AB7

    PURPLE

    #673AB7 serves as the accent/highlight color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 262°S: 52%L: 47%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturebalanced

Balanced temperature offers versatility across various design contexts and industries.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Google Logo Colors Palette

The Google Logo Colors palette is a vibrant and captivating combination of hues that instantly evoke a sense of modernity and elegance, perfect for designers seeking to make a lasting impression. At its core, this palette is about striking a balance between bold, attention-grabbing colors and more subdued, sophisticated tones, resulting in a visual identity that feels both youthful and refined. The palette's five colors work in harmony to create a visual language that is both energetic and polished, making it an ideal choice for a wide range of design applications.

Delving deeper into the individual colors that comprise this palette, we find a rich and varied spectrum of shades that each bring their own unique character to the table. The calming, serene quality of the blue tone, represented by the code 4285F4, provides a sense of stability and trust, while the vibrant, fiery red, coded as EA4335, injects a sense of passion and energy into the mix. The warm, inviting orange, coded as FBBC05, adds a touch of playfulness and creativity, balanced by the natural, earthy quality of the green, represented by the code 34A853. Rounding out the palette is the deep, rich purple, coded as 673AB7, which adds a sense of luxury and sophistication to the overall visual identity.

In terms of practical applications, the Google Logo Colors palette is incredibly versatile, lending itself to a wide range of design projects, from websites and mobile apps to branding and marketing campaigns. For instance, a website or app that incorporates this palette could use the blue tone, 4285F4, as a primary background color, with the other hues used as accents to draw attention to key elements or calls to action. Similarly, a brand looking to establish a bold, recognizable visual identity could use this palette as the foundation for its overall design language, incorporating the various colors into its logo, packaging, and marketing materials.

The colors in this palette also have a profound impact on viewer perception and behavior, with each hue influencing the emotional and psychological response of the audience. For example, the red tone, EA4335, can stimulate feelings of excitement and urgency, while the green, 34A853, can promote a sense of calmness and balance. By carefully combining these colors, designers can create a visual language that not only captures the attention of their audience but also influences their emotions and behaviors. Furthermore, the palette's overall balance of warm and cool tones can create a sense of visual tension, keeping the viewer engaged and interested.

To get the most out of the Google Logo Colors palette, designers can experiment with pairing the various hues in different combinations to create unique and captivating visual effects. For instance, combining the blue, 4285F4, with the orange, FBBC05, can create a striking contrast that draws attention to key design elements. Similarly, pairing the purple, 673AB7, with the green, 34A853, can create a sense of balance and harmony, perfect for designs that require a more subdued, natural aesthetic. By understanding the emotional and psychological impact of each color and using them in a thoughtful, intentional way, designers can unlock the full potential of this palette and create designs that are both beautiful and effective.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Google Logo Colors image

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the google logo colors palette effectively in your projects.