Goth Colors Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #100418
RGB: 16, 4, 24
HEX: #5A4252
RGB: 90, 66, 82
HEX: #0D0107
RGB: 13, 1, 7
HEX: #A79494
RGB: 167, 148, 148
HEX: #0E213A
RGB: 14, 33, 58
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #100418 0%, #5A4252 25%, #0D0107 50%, #A79494 75%, #0E213A 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #100418 0%, #5A4252 25%, #0D0107 50%, #A79494 75%, #0E213A 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #100418 0%, #5A4252 25%, #0D0107 50%, #A79494 75%, #0E213A 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#100418
#5A4252
#0D0107
#A79494
#0E213A
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#100418
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary goth colors palette features 5 carefully selected warm tones that create a dramatic and sophisticated aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #100418 as the dominant color for headers and #0E213A for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Goth Colors:
Dominant Color
#100418Use #100418 as your primary color for headers, hero sections, and primary CTAs. This purple tone should occupy about 60% of your design space.
Secondary Color
#0D0107Apply #0D0107 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#0E213AReserve #0E213A for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
6
Categories
3725
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#100418
PURPLE
#100418 serves as the primary/dominant color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 276°S: 71%L: 5%#5A4252
PINK
#5A4252 serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 320°S: 15%L: 31%#0D0107
PINK
#0D0107 serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 330°S: 86%L: 3%#A79494
RED
#A79494 serves as the secondary/supporting color in this palette. This medium red (muted) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 10%L: 62%#0E213A
BLUE
#0E213A serves as the accent/highlight color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 214°S: 61%L: 14%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Goth Colors Palette
The Goth Colors palette is a masterful blend of mysterious and alluring hues, evoking the allure of a moonless night and the sophistication of a luxurious velvet cloak. At its core, this palette is a symphony of deep, rich shades that converge to create a sense of balance and refinement, making it an ideal choice for designers seeking to convey a sense of professionalism and corporate elegance. The palette's darkest shade, 100418, is a profound, almost black color that serves as the foundation, providing depth and contrast to the other hues. This shade is the anchor that grounds the palette, allowing the other colors to shine and take center stage.
As we delve deeper into the palette, we find 5A4252, a muted, plum-like shade that adds a touch of warmth and subtlety to the overall aesthetic. This color plays a crucial role in balancing out the darkness of 100418, creating a sense of harmony and visual interest. The 0D0107 shade, a deep, cool purple, adds a sense of luxury and creativity to the palette, while 0E213A, a navy blue with a slightly purplish undertone, brings a sense of trust and professionalism to the table. Lastly, A79494, a muted, pinkish crimson, injects a hint of playfulness and sophistication, rounding out the palette's diverse range of colors. The combination of these shades, including the navy blue 0E213A and the deep purple 0D0107, creates a sense of visual tension that draws the viewer in, making the Goth Colors palette a compelling choice for designers seeking to create a lasting impression.
The Goth Colors palette is incredibly versatile, lending itself to a wide range of applications, from website design and app development to branding and marketing campaigns. Its dark, night-inspired hues make it an ideal fit for tech-related projects, where a sense of innovation and cutting-edge sophistication is paramount. At the same time, the palette's balanced and professional qualities make it suitable for corporate environments, where a sense of trust and stability is essential. Whether you're designing a website, creating a brand identity, or developing a marketing strategy, the Goth Colors palette is sure to provide a sense of depth and visual interest that will captivate your audience.
The colors in the Goth Colors palette have a profound impact on viewer perception and behavior, influencing emotions and moods in subtle yet powerful ways. The deep, cool purple shade 0D0107, for example, is often associated with creativity and luxury, while the navy blue 0E213A is linked to trust and professionalism. The muted, pinkish crimson A79494, on the other hand, adds a touch of playfulness and sophistication, making the palette more approachable and engaging. By carefully balancing these colors, designers can create a visual language that resonates with their target audience, conveying a sense of refinement and elegance that sets their brand apart from the competition.
To get the most out of the Goth Colors palette, designers can experiment with complementary colors to create visually striking contrasts. For example, pairing the deep purple 0D0107 with a bright, golden yellow can create a sense of drama and tension, while combining the navy blue 0E213A with a muted, greenish gray can produce a sense of balance and harmony. When it comes to design best practices, it's essential to remember that the key to successful color design lies in balance and restraint. By using the Goth Colors palette as a starting point and carefully selecting complementary hues, designers can create a visual identity that is both captivating and refined, making a lasting impression on their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the goth colors palette effectively in your projects.
