Color Palettes

Heliconia Pink Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #DB3E79

RGB: 219, 62, 121

HEX: #DB3E79

RGB: 219, 62, 121

HEX: #DB3E79

RGB: 219, 62, 121

HEX: #DB3E79

RGB: 219, 62, 121

HEX: #AAAAAA

RGB: 170, 170, 170

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#DB3E79
On White
4.22:1
AA (Large Text)
On Black
4.98:1
AA (Standard)
#DB3E79
On White
4.22:1
AA (Large Text)
On Black
4.98:1
AA (Standard)
#DB3E79
On White
4.22:1
AA (Large Text)
On Black
4.98:1
AA (Standard)
#DB3E79
On White
4.22:1
AA (Large Text)
On Black
4.98:1
AA (Standard)
#AAAAAA
On White
2.32:1
Fail
On Black
9.04:1
AAA (Enhanced)

Color Pair Combinations (10 total)

#DB3E79 / #AAAAAA
1.82:1
Fail
#DB3E79 / #AAAAAA
1.82:1
Fail
#DB3E79 / #AAAAAA
1.82:1
Fail
#DB3E79 / #AAAAAA
1.82:1
Fail
#DB3E79 / #DB3E79
1:1
Fail
#DB3E79 / #DB3E79
1:1
Fail
#DB3E79 / #DB3E79
1:1
Fail
#DB3E79 / #DB3E79
1:1
Fail
#DB3E79 / #DB3E79
1:1
Fail
#DB3E79 / #DB3E79
1:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
4.98:1 (AA)
Aa
Secondary
4.98:1 (AA)
Aa
Accent
4.98:1 (AA)
Aa
Background
4.98:1 (AA)
Aa
Neutral
9.04:1 (AAA)

Buttons

Optimized for readability
Primary: 4.98:1 AA
Secondary: 4.98:1 AA
Accent: 4.98:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #DB3E79 0%, #DB3E79 25%, #DB3E79 50%, #DB3E79 75%, #AAAAAA 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #DB3E79 0%, #DB3E79 25%, #DB3E79 50%, #DB3E79 75%, #AAAAAA 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #DB3E79 0%, #DB3E79 25%, #DB3E79 50%, #DB3E79 75%, #AAAAAA 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#DB3E79

#DB3E79

#DB3E79

#DB3E79

#AAAAAA

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Perfect For These Industries

Fashion
Beauty & Cosmetics
Children's Products
Healthcare

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#DB3E79

Warm and caring

Emotions Evoked

Compassion
Care
Romance
Femininity
Warmth

Personality Traits

Compassionate
Playful
Romantic
Youthful
Caring

Brand Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Ideal Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare
Bakery
Weddings

Marketing Use

Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.

Cultural Meanings

Western: Romance, femininity, compassion, playfulness
Eastern: Youth, good health, marriage, celebration
Global: Love, care, gentleness, modern femininity

Color Harmony Analysis

Palette Mood

Balanced

Temperature

WarmNeutral

This palette combines balanced moods with warm and neutral tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary heliconia pink palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #DB3E79 as the dominant color for headers and #AAAAAA for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Heliconia Pink:

60%

Dominant Color

#DB3E79

Use #DB3E79 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.

30%

Secondary Color

#DB3E79

Apply #DB3E79 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#AAAAAA

Reserve #AAAAAA for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

2

Associated Tags

5

Categories

730

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #DB3E79

    PINK

    #DB3E79 serves as the primary/dominant color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.

    Light toneH: 337°S: 69%L: 55%
  • #DB3E79

    PINK

    #DB3E79 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 337°S: 69%L: 55%
  • #DB3E79

    PINK

    #DB3E79 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 337°S: 69%L: 55%
  • #DB3E79

    PINK

    #DB3E79 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 337°S: 69%L: 55%
  • #AAAAAA

    GRAY

    #AAAAAA serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 0°S: 0%L: 67%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Heliconia Pink Palette

The Heliconia Pink color palette is a captivating and harmonious collection of hues that evoke a sense of warmth and femininity, perfect for designs that aim to convey a sense of modern elegance and sophistication. At the heart of this palette lies a dominant shade, a vibrant pink, specifically db3e79, which is repeated throughout the palette to create a monochromatic effect that is both soothing and visually striking. This repetition of db3e79 creates a sense of balance and cohesion, making the palette feel incredibly cohesive and polished. The addition of a neutral gray tone, aaaaaa, adds a touch of subtlety and versatility to the palette, allowing designers to create a range of different moods and atmospheres.

As we delve deeper into the palette, it becomes clear that the dominant pink shade, db3e79, is the true star of the show. This shade is a beautiful, rich pink with a slightly orange undertone, giving it a warm and inviting quality that is sure to capture the viewer's attention. The fact that this shade is repeated throughout the palette creates a sense of continuity and flow, making it perfect for designs that require a sense of cohesion and harmony. The neutral gray tone, aaaaaa, plays a supporting role in the palette, providing a subtle contrast to the vibrant pink and helping to create a sense of depth and dimension.

The Heliconia Pink palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. For example, a website for a fashion or beauty brand might use this palette to create a sense of warmth and elegance, while a mobile app might use it to create a friendly and approachable interface. The palette's modern and feminine feel also makes it perfect for designs that target a female audience, such as a lifestyle or wellness brand. Whether you're creating a logo, designing a user interface, or developing a marketing campaign, the Heliconia Pink palette is sure to add a touch of sophistication and style to your design.

The colors in the Heliconia Pink palette also have a significant psychological impact on the viewer, influencing their perception and behavior in subtle but powerful ways. The dominant pink shade, db3e79, is associated with feelings of warmth, energy, and creativity, making it perfect for designs that aim to inspire and motivate the viewer. The neutral gray tone, aaaaaa, helps to balance out the palette, creating a sense of calmness and serenity that can help to soothe and reassure the viewer. By using this palette, designers can create a sense of emotional connection with their audience, drawing them in and engaging them on a deeper level.

For designers looking to get the most out of the Heliconia Pink palette, there are a few pro tips to keep in mind. To add some contrast and visual interest to your design, try pairing the dominant pink shade, db3e79, with a deep, rich brown or a bright, poppy coral. The neutral gray tone, aaaaaa, can also be used as a background color to create a sense of subtlety and restraint, allowing the pink shade to take center stage. When it comes to typography, a clean, modern sans-serif font is the perfect complement to this palette, helping to create a sense of elegance and sophistication that is sure to impress. By following these tips and experimenting with different combinations and applications, designers can unlock the full potential of the Heliconia Pink palette and create designs that are truly unforgettable.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Heliconia Pink image

Frequently Asked Questions

Everything you need to know about using and implementing the heliconia pink palette effectively in your projects.