Color Palettes

Indigo Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #21004B

RGB: 33, 0, 75

HEX: #4B0082

RGB: 75, 0, 130

HEX: #7E21D4

RGB: 126, 33, 212

HEX: #7630FF

RGB: 118, 48, 255

HEX: #9683EC

RGB: 150, 131, 236

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#21004B
On White
18.01:1
AAA (Enhanced)
On Black
1.17:1
Fail
#4B0082
On White
12.95:1
AAA (Enhanced)
On Black
1.62:1
Fail
#7E21D4
On White
6.87:1
AA (Standard)
On Black
3.06:1
AA (Large Text)
#7630FF
On White
5.77:1
AA (Standard)
On Black
3.64:1
AA (Large Text)
#9683EC
On White
3.11:1
AA (Large Text)
On Black
6.75:1
AA (Standard)

Color Pair Combinations (10 total)

#21004B / #9683EC
5.79:1
AA (Standard)
#4B0082 / #9683EC
4.17:1
AA (Large Text)
#21004B / #7630FF
3.12:1
AA (Large Text)
#21004B / #7E21D4
2.62:1
Fail
#4B0082 / #7630FF
2.24:1
Fail
#7E21D4 / #9683EC
2.21:1
Fail
#4B0082 / #7E21D4
1.88:1
Fail
#7630FF / #9683EC
1.86:1
Fail
#21004B / #4B0082
1.39:1
Fail
#7E21D4 / #7630FF
1.19:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
18.01:1 (AAA)
Aa
Secondary
12.95:1 (AAA)
Aa
Accent
6.87:1 (AA)
Aa
Background
5.77:1 (AA)
Aa
Neutral
6.75:1 (AA)

Buttons

Optimized for readability
Primary: 18.01:1 AAA
Secondary: 12.95:1 AAA
Accent: 6.87:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #21004B 0%, #4B0082 25%, #7E21D4 50%, #7630FF 75%, #9683EC 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #21004B 0%, #4B0082 25%, #7E21D4 50%, #7630FF 75%, #9683EC 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #21004B 0%, #4B0082 25%, #7E21D4 50%, #7630FF 75%, #9683EC 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#21004B

#4B0082

#7E21D4

#7630FF

#9683EC

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Sophisticated
Mystical
Premium
Creative
Visionary

Perfect For These Industries

Luxury Brands
Beauty & Cosmetics
Creative Services
Spirituality

Target Audience

Affluent consumers seeking premium, high-quality products and experiences

Individual Color Psychology

#21004B

Creative and mysterious

Emotions Evoked

Creativity
Wisdom
Spirituality
Imagination

Personality Traits

Creative
Wise
Spiritual
Luxurious
Unique

Brand Traits

Sophisticated
Mystical
Premium
Creative
Visionary

Ideal Industries

Luxury Brands
Beauty & Cosmetics
Creative Services
Spirituality
Premium Products
Education

Marketing Use

Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.

Cultural Meanings

Western: Royalty, luxury, ambition, creativity, mystery
Eastern: Spirituality, nobility, ceremony, mystery
Global: Rare in nature, associated with luxury and uniqueness

Color Harmony Analysis

Palette Mood

Dark & BoldBalanced

Temperature

Cool

This palette combines dark & bold and balanced moods with cool tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic indigo palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #21004B as the dominant color for headers and #9683EC for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Indigo:

60%

Dominant Color

#21004B

Use #21004B as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.

30%

Secondary Color

#7E21D4

Apply #7E21D4 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#9683EC

Reserve #9683EC for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

2

Associated Tags

6

Categories

1207

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.

  • #21004B

    PURPLE

    #21004B serves as the primary/dominant color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for headers, navigation bars, and brand elements.

    Dark toneH: 266°S: 100%L: 15%
  • #4B0082

    PURPLE

    #4B0082 serves as the secondary/supporting color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 275°S: 100%L: 25%
  • #7E21D4

    PURPLE

    #7E21D4 serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 271°S: 73%L: 48%
  • #7630FF

    PURPLE

    #7630FF serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 260°S: 100%L: 59%
  • #9683EC

    BLUE

    #9683EC serves as the accent/highlight color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 251°S: 73%L: 72%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Indigo Palette

The Indigo color palette embodies a sense of luxury and creativity, evoking emotions that range from calmness to vibrant energy. At its core, this palette is a masterful blend of rich, cool tones that evoke the mystery of a clear night sky, with shades of purple and blue that seem to dance across the spectrum. As the eye moves through the palette, it becomes clear that each color plays a distinct role in creating a sense of depth and visual interest, from the deep, almost black tone of 21004B, which provides a dramatic backdrop for the other colors, to the bright, electric 7630FF, which seems to pulse with an otherworldly energy.

As we delve deeper into the individual colors that make up the Indigo palette, we find that each one brings its own unique character to the table. The 4B0082 is a classic, rich purple that adds a sense of sophistication and elegance, while the 7E21D4 is a slightly more muted, blue-toned purple that helps to create a sense of balance and harmony. The 9683EC, with its slightly more subdued tone, serves as a kind of bridge between the other colors, helping to tie the palette together and create a sense of cohesion. Throughout the palette, the colors work together to create a sense of monochromatic flow, with each shade blending seamlessly into the next to create a sense of continuity and visual interest.

In terms of practical applications, the Indigo palette is incredibly versatile, lending itself to a wide range of design contexts, from websites and apps to branding and marketing materials. For example, a website that uses the Indigo palette might feature 21004B as a primary background color, with accents of 7630FF and 7E21D4 used to draw attention to key elements, such as calls to action or interactive features. Similarly, a brand that uses the Indigo palette in its marketing materials might use the 4B0082 and 9683EC to create a sense of sophistication and elegance, while still conveying a sense of energy and creativity.

The colors in the Indigo palette also have a profound impact on viewer perception and behavior, with the cool, calming tones helping to create a sense of trust and reliability, while the more vibrant colors add a sense of excitement and energy. The 7630FF, in particular, is a color that seems to grab the viewer's attention, drawing the eye and creating a sense of urgency and importance. At the same time, the more subdued tones, such as the 9683EC, help to balance out the palette, creating a sense of harmony and cohesion that helps to mitigate the potential overwhelming effects of the brighter colors.

For designers looking to get the most out of the Indigo palette, there are a few key tips and tricks to keep in mind. One approach is to use complementary colors to create a sense of contrast and visual interest, with colors such as orange or yellow helping to bring out the richness and depth of the purples and blues. Another approach is to pair the Indigo palette with neutral colors, such as beige or gray, to create a sense of balance and harmony. Ultimately, the key to using the Indigo palette effectively is to experiment and have fun, trying out different combinations and seeing what works best for your specific design context. By doing so, you can unlock the full potential of this powerful and versatile color palette, and create designs that are truly unique and compelling.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Indigo image

Frequently Asked Questions

Everything you need to know about using and implementing the indigo palette effectively in your projects.