Ivy Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #6B8970
RGB: 107, 137, 112
HEX: #5B745F
RGB: 91, 116, 95
HEX: #4B604E
RGB: 75, 96, 78
HEX: #3B4B3D
RGB: 59, 75, 61
HEX: #2B3A2D
RGB: 43, 58, 45
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #6B8970 0%, #5B745F 25%, #4B604E 50%, #3B4B3D 75%, #2B3A2D 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #6B8970 0%, #5B745F 25%, #4B604E 50%, #3B4B3D 75%, #2B3A2D 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #6B8970 0%, #5B745F 25%, #4B604E 50%, #3B4B3D 75%, #2B3A2D 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#6B8970
#5B745F
#4B604E
#3B4B3D
#2B3A2D
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Balanced and versatile, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a balanced and versatile, with a sophisticated and dramatic atmosphere. It reduces stress and promotes relaxation, lowering heart rate and encouraging contemplation. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#6B8970
Calming and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic ivy palette features 5 carefully selected balanced tones that create a balanced and versatile aesthetic. With medium contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #6B8970 as the dominant color for headers and #2B3A2D for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Ivy:
Dominant Color
#6B8970Use #6B8970 as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.
Secondary Color
#4B604EApply #4B604E as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#2B3A2DReserve #2B3A2D for accent elements like buttons, links, and important highlights. This green accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
782
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and muted saturation ensure harmonious visual relationships.
#6B8970
GREEN
#6B8970 serves as the primary/dominant color in this palette. This medium green (muted) brings stability and prosperity Use it for headers, navigation bars, and brand elements.
Dark toneH: 130°S: 12%L: 48%#5B745F
GREEN
#5B745F serves as the secondary/supporting color in this palette. This medium green (muted) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 130°S: 12%L: 41%#4B604E
GREEN
#4B604E serves as the secondary/supporting color in this palette. This medium green (muted) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 129°S: 12%L: 34%#3B4B3D
GREEN
#3B4B3D serves as the secondary/supporting color in this palette. This dark green (muted) brings stability and prosperity Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 128°S: 12%L: 26%#2B3A2D
GREEN
#2B3A2D serves as the accent/highlight color in this palette. This dark green (muted) brings stability and prosperity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 128°S: 15%L: 20%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Balanced temperature offers versatility across various design contexts and industries.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Ivy Palette
The Ivy color palette is a soothing and calming collection of hues that evoke the serenity of the natural world, reminiscent of a lush, verdant forest. This monochromatic palette is characterized by a range of muted, earthy tones that work in harmony to create a sense of balance and tranquility, making it an ideal choice for designers seeking to create a peaceful and organic visual experience. At the heart of the Ivy palette is a thoughtful selection of shades, including the lightest tone, 6B8970, a soft, sage-inspired hue that sets the tone for the entire palette, followed by 5B745F, a gentle, muted green that adds depth and complexity to the overall design.
As we delve deeper into the palette, we find 4B604E, a rich, earthy tone that brings a sense of warmth and coziness to the design, while 3B4B3D, a darker, more muted shade, adds a sense of sophistication and elegance. The deepest, darkest tone, 2B3A2D, serves as a subtle accent, adding a touch of mystery and nuance to the overall design. Each of these shades plays a vital role in creating a cohesive, vintage-inspired aesthetic that is both calming and thought-provoking. By incorporating these hues into a design, creatives can craft a visual narrative that is at once soothing and engaging, perfect for projects that require a sense of serenity and natural beauty.
The Ivy color palette is incredibly versatile, lending itself to a wide range of practical applications, from website design and app development to branding and marketing initiatives. Designers can use this palette to create a sense of cohesion and continuity across various touchpoints, from digital interfaces to print materials. For example, a wellness or outdoor brand might use the Ivy palette to evoke a sense of natural harmony and balance, while a luxury lifestyle brand might incorporate these hues to convey a sense of sophistication and refinement. By leveraging the calming, earthy tones of the Ivy palette, designers can craft a visual identity that resonates with their target audience and leaves a lasting impression.
The psychology behind the Ivy color palette is rooted in the emotional impact of its constituent hues, each of which plays a role in shaping the viewer's perception and behavior. The muted, earthy tones of the palette have a calming effect, reducing stress and anxiety while promoting feelings of relaxation and well-being. The sage-inspired tones, in particular, are known to have a soothing effect on the mind and body, making them an ideal choice for designs that require a sense of serenity and tranquility. By using the Ivy palette, designers can create a visual experience that not only engages the viewer but also promotes a sense of balance and harmony, ultimately influencing their behavior and encouraging a positive response.
To get the most out of the Ivy color palette, designers should consider pairing these hues with complementary colors that enhance their natural beauty, such as soft, creamy whites or warm, earthy browns. When pairing the Ivy palette with other colors, it's essential to balance the composition, allowing each hue to shine while maintaining a sense of harmony and cohesion. By following best practices, such as using the lightest tone, 6B8970, as a background or accent color, and the deepest tone, 2B3A2D, as a subtle accent, designers can unlock the full potential of the Ivy palette and create a truly stunning visual experience that resonates with their audience and leaves a lasting impression.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the ivy palette effectively in your projects.