January Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #0D0A5E
RGB: 13, 10, 94
HEX: #7D7B90
RGB: 125, 123, 144
HEX: #3C8D87
RGB: 60, 141, 135
HEX: #6D418B
RGB: 109, 65, 139
HEX: #7C4369
RGB: 124, 67, 105
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #0D0A5E 0%, #7D7B90 25%, #3C8D87 50%, #6D418B 75%, #7C4369 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #0D0A5E 0%, #7D7B90 25%, #3C8D87 50%, #6D418B 75%, #7C4369 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #0D0A5E 0%, #7D7B90 25%, #3C8D87 50%, #6D418B 75%, #7C4369 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#0D0A5E
#7D7B90
#3C8D87
#6D418B
#7C4369
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#0D0A5E
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool and neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic january palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #0D0A5E as the dominant color for headers and #7C4369 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the January:
Dominant Color
#0D0A5EUse #0D0A5E as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#3C8D87Apply #3C8D87 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#7C4369Reserve #7C4369 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
2
Categories
4080
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#0D0A5E
BLUE
#0D0A5E serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 242°S: 81%L: 20%#7D7B90
GRAY
#7D7B90 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 246°S: 9%L: 52%#3C8D87
CYAN
#3C8D87 serves as the secondary/supporting color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 176°S: 40%L: 39%#6D418B
PURPLE
#6D418B serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 276°S: 36%L: 40%#7C4369
PINK
#7C4369 serves as the accent/highlight color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 320°S: 30%L: 37%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore January Palette
The January color palette is a masterful blend of rich, cool tones that evoke a sense of sophistication and refinement, perfect for designers seeking to create a sense of luxury and poise in their work. At its core, this palette is about contrast and harmony, as deep, mysterious shades like 0D0A5E, a dramatic navy blue, provide a dramatic backdrop for the more nuanced, gemstone-inspired hues that follow. This palette is not just a collection of colors, but an emotional experience that invites the viewer to step into a world of elegance and refinement.
As we delve deeper into the January palette, we find a range of colors that work together in perfect harmony. The 7D7B90, a soft, muted grey, serves as a bridge between the darker, more dramatic shades and the brighter, more vibrant ones, adding a sense of balance and stability to the overall effect. Meanwhile, the 3C8D87, a captivating turquoise, injects a sense of energy and vitality, drawing the viewer's eye and creating a sense of visual interest. The 6D418B, a rich, regal lavender, and the 7C4369, a deep, bold plum, add a sense of luxury and sophistication, rounding out the palette with a sense of depth and nuance. Each of these colors plays a specific role in the overall effect, working together to create a sense of cohesion and flow.
The January color palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. Designers seeking to create a sense of elegance and refinement in their work will find this palette to be a valuable resource, as it can be used to create a sense of sophistication and poise in everything from luxury fashion brands to high-end tech startups. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the January palette offers a range of possibilities for creating a sense of drama, contrast, and visual interest.
The colors in the January palette also have a profound impact on the viewer's perception and behavior, as they work together to create a sense of emotional resonance and connection. The deep, cool tones like 0D0A5E and 6D418B can create a sense of trust and stability, while the brighter, more vibrant shades like 3C8D87 can stimulate creativity and energy. By leveraging these psychological effects, designers can create a sense of engagement and interaction with their audience, drawing the viewer in and creating a sense of connection and community. As designers, understanding the psychological impact of color is crucial, and the January palette offers a range of possibilities for creating a sense of emotional resonance and connection with the viewer.
For designers seeking to get the most out of the January color palette, there are a range of pro tips and best practices to keep in mind. One approach is to use the 7D7B90 as a neutral background, and then accent with the brighter, more vibrant shades like 3C8D87 and 7C4369. Another approach is to pair the deeper, darker shades like 0D0A5E and 6D418B with complementary colors, like golden yellows or bright oranges, to create a sense of contrast and visual interest. By experimenting with different combinations and pairings, designers can unlock the full potential of the January palette, and create a sense of elegance, refinement, and sophistication in their work.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the january palette effectively in your projects.