July Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #A7456D
RGB: 167, 69, 109
HEX: #353084
RGB: 53, 48, 132
HEX: #E7E8E0
RGB: 231, 232, 224
HEX: #2D1163
RGB: 45, 17, 99
HEX: #914E90
RGB: 145, 78, 144
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #A7456D 0%, #353084 25%, #E7E8E0 50%, #2D1163 75%, #914E90 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #A7456D 0%, #353084 25%, #E7E8E0 50%, #2D1163 75%, #914E90 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #A7456D 0%, #353084 25%, #E7E8E0 50%, #2D1163 75%, #914E90 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#A7456D
#353084
#E7E8E0
#2D1163
#914E90
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#A7456D
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy and dark & bold moods with warm and cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary july palette features 5 carefully selected balanced tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #A7456D as the dominant color for headers and #914E90 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the July:
Dominant Color
#A7456DUse #A7456D as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#E7E8E0Apply #E7E8E0 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#914E90Reserve #914E90 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
4
Categories
3219
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#A7456D
PINK
#A7456D serves as the primary/dominant color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 336°S: 42%L: 46%#353084
BLUE
#353084 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 244°S: 47%L: 35%#E7E8E0
YELLOW
#E7E8E0 serves as the secondary/supporting color in this palette. This light yellow (muted) brings optimism and cheerfulness Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 67°S: 15%L: 89%#2D1163
PURPLE
#2D1163 serves as the secondary/supporting color in this palette. This dark purple (highly saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 260°S: 71%L: 23%#914E90
PINK
#914E90 serves as the accent/highlight color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 301°S: 30%L: 44%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Balanced temperature offers versatility across various design contexts and industries.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore July Palette
The July color palette is a masterful blend of warm and cool tones, evoking a sense of refined elegance and sophistication. At its core, this palette is about balance and harmony, with a thoughtful selection of colors that work together to create a visual experience that is both soothing and invigorating. The palette's emotional impact is undeniable, conjuring up feelings of creativity, luxury, and joy, making it an ideal choice for designers looking to create a lasting impression.
Delving deeper into the palette, we find a rich array of colors that each play a unique role in the overall aesthetic. The A7456D shade, a deep coral hue, adds a touch of warmth and vitality to the palette, while the 353084, a luxurious indigo, provides a sense of depth and mystery. The E7E8E0, a soft cream color, serves as a neutral background, allowing the other colors to take center stage, and the 2D1163, a rich plum, adds a sense of opulence and grandeur. Finally, the 914E90, a bold purple, ties the entire palette together, injecting a sense of energy and creativity into the mix. Each of these colors, with their unique shades and undertones, work together to create a balanced and bold visual experience.
The July color palette is versatile and can be applied in a variety of contexts, from website design and app development to branding and marketing campaigns. Designers can use this palette to create a cohesive visual identity for a luxury brand, or to add a touch of elegance to a digital product. The palette's feminine and elegant style categories make it an excellent choice for fashion, beauty, or lifestyle brands, while its bold and balanced characteristics also make it suitable for more modern and edgy designs. Whether used in a subtle or dramatic way, the July color palette is sure to make a lasting impression on viewers.
The colors in the July palette also have a profound impact on viewer perception and behavior. The combination of purple and indigo shades can create a sense of creativity and wisdom, while the coral and plum hues can evoke feelings of excitement and passion. The cream color, with its neutral and calming effect, can help to balance out the boldness of the other colors, creating a sense of harmony and stability. By understanding the psychological impact of these colors, designers can use the July palette to create a visual experience that not only looks beautiful but also resonates with their target audience on a deeper level.
To get the most out of the July color palette, designers can experiment with complementary colors and pairing suggestions to create a unique and captivating visual experience. For example, pairing the A7456D coral shade with the 353084 indigo can create a stunning contrast that draws the viewer's eye. Alternatively, using the E7E8E0 cream color as a background and accenting with the 2D1163 plum can add a sense of sophistication and elegance to a design. By following best practices such as using a limited color palette, creating a clear visual hierarchy, and experimenting with different textures and typography, designers can unlock the full potential of the July color palette and create a truly unforgettable design.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the july palette effectively in your projects.