Lilac Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #E6D7FF
RGB: 230, 215, 255
HEX: #E7D1FF
RGB: 231, 209, 255
HEX: #E1C4FF
RGB: 225, 196, 255
HEX: #D8B9FF
RGB: 216, 185, 255
HEX: #D2AFFF
RGB: 210, 175, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #E6D7FF 0%, #E7D1FF 25%, #E1C4FF 50%, #D8B9FF 75%, #D2AFFF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #E6D7FF 0%, #E7D1FF 25%, #E1C4FF 50%, #D8B9FF 75%, #D2AFFF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #E6D7FF 0%, #E7D1FF 25%, #E1C4FF 50%, #D8B9FF 75%, #D2AFFF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#E6D7FF
#E7D1FF
#E1C4FF
#D8B9FF
#D2AFFF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#E6D7FF
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic lilac palette features 5 carefully selected cool tones that create a light and airy aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for minimalist designs and health & wellness.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #E6D7FF as the dominant color for headers and #D2AFFF for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Lilac:
Dominant Color
#E6D7FFUse #E6D7FF as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#E1C4FFApply #E1C4FF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#D2AFFFReserve #D2AFFF for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
3147
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a light and airy aesthetic perfect for minimalist designs and health & wellness.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#E6D7FF
PURPLE
#E6D7FF serves as the primary/dominant color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for backgrounds, containers, and large surface areas.
Light toneH: 263°S: 100%L: 92%#E7D1FF
PURPLE
#E7D1FF serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 269°S: 100%L: 91%#E1C4FF
PURPLE
#E1C4FF serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 269°S: 100%L: 88%#D8B9FF
PURPLE
#D8B9FF serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 267°S: 100%L: 86%#D2AFFF
PURPLE
#D2AFFF serves as the accent/highlight color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 266°S: 100%L: 84%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: minimalist designs, health & wellness. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a light and airy feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Lilac Palette
The Lilac color palette is a delicate and enchanting collection of hues that evoke a sense of serenity and wonder, with its gentle blend of pastel shades that seem to dance across the spectrum, from the softest whisper of E6D7FF to the richest tone of D2AFFF. This palette has a profound emotional impact, transporting viewers to a world of dreamy landscapes and romantic fantasies, where the boundaries between reality and fantasy blur. As a monochromatic palette, Lilac is a masterclass in subtlety, with each shade carefully crafted to work in harmony with the others, creating a sense of cohesion and balance that is both soothing and uplifting.
At the heart of the Lilac palette is a range of exquisite purple shades, each with its own unique character and role to play in the overall narrative. The lightest shade, E7D1FF, is a gentle whisper of color that adds a touch of softness and vulnerability to the palette, while E1C4FF brings a slightly deeper, more nuanced tone that adds depth and complexity. As we move through the palette, we encounter D8B9FF, a shade that is both vibrant and restrained, with a sense of energy and movement that is tempered by its delicate, pastel quality. Finally, we have D2AFFF, the richest and most intense shade in the palette, which adds a sense of drama and sophistication to the overall effect. Each of these shades, including the pale E6D7FF, works together to create a sense of continuity and flow, drawing the viewer's eye on a journey through the palette.
The Lilac palette is a versatile and practical choice for designers, with a wide range of applications across websites, apps, branding, and marketing. Its cool, light tones make it an ideal choice for creating a sense of calm and serenity, while its vibrant, pastel shades add a touch of excitement and energy. Whether used as a primary color scheme or as an accent palette, Lilac is sure to add a touch of elegance and sophistication to any design project. For example, a wedding website or app might use the Lilac palette to create a sense of romance and wonder, while a fashion brand might use it to add a touch of femininity and glamour to their marketing materials.
The colors in the Lilac palette also have a profound psychological impact on the viewer, influencing their perception and behavior in subtle but powerful ways. The purple shades in the palette are often associated with creativity, luxury, and wisdom, and can add a sense of sophistication and refinement to a design project. At the same time, the pastel quality of the colors can create a sense of softness and vulnerability, making the viewer feel more at ease and relaxed. By using the Lilac palette, designers can create a sense of emotional connection with their audience, drawing them into a world of beauty and wonder that is both captivating and inspiring.
For designers looking to get the most out of the Lilac palette, there are a few pro tips to keep in mind. First, consider pairing the palette with complementary colors like green or yellow to create a sense of contrast and visual interest. Alternatively, try pairing the Lilac shades with neutral tones like beige or gray to create a sense of balance and harmony. In terms of design best practices, it's a good idea to use the lighter shades like E6D7FF and E7D1FF as background colors, while reserving the richer shades like D8B9FF and D2AFFF for accents and highlights. By following these tips and experimenting with different combinations and applications, designers can unlock the full potential of the Lilac palette and create design projects that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the lilac palette effectively in your projects.