Mauve Dark Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #CC528D
RGB: 204, 82, 141
HEX: #8C3861
RGB: 140, 56, 97
HEX: #7F3358
RGB: 127, 51, 88
HEX: #662946
RGB: 102, 41, 70
HEX: #421B2E
RGB: 66, 27, 46
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #CC528D 0%, #8C3861 25%, #7F3358 50%, #662946 75%, #421B2E 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #CC528D 0%, #8C3861 25%, #7F3358 50%, #662946 75%, #421B2E 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #CC528D 0%, #8C3861 25%, #7F3358 50%, #662946 75%, #421B2E 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#CC528D
#8C3861
#7F3358
#662946
#421B2E
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#CC528D
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic mauve dark purple palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #CC528D as the dominant color for headers and #421B2E for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Mauve Dark Purple:
Dominant Color
#CC528DUse #CC528D as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#7F3358Apply #7F3358 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#421B2EReserve #421B2E for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
1616
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#CC528D
PINK
#CC528D serves as the primary/dominant color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Light toneH: 331°S: 54%L: 56%#8C3861
PINK
#8C3861 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 331°S: 43%L: 38%#7F3358
PINK
#7F3358 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 331°S: 43%L: 35%#662946
PINK
#662946 serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 331°S: 43%L: 28%#421B2E
PINK
#421B2E serves as the accent/highlight color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 331°S: 42%L: 18%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Mauve Dark Purple Palette
The Mauve Dark Purple color palette is a masterful blend of rich, velvety hues that evoke a sense of luxury, sophistication, and elegance, transporting viewers to a world of refinement and poise. At its core, this palette is a nuanced exploration of the mauve and dark purple spectrum, with each shade carefully selected to create a sense of depth, balance, and visual harmony. The colors work together in perfect concert, with the lightest shade, CC528D, serving as a beautiful accent that adds a touch of warmth and playfulness to the overall design, while also hinting at gray and coral undertones that add a layer of complexity to the palette.
As we delve deeper into the palette, we find that each shade has its own unique character and role to play. The CC528D, with its soft, blush-like quality, is the perfect foil to the deeper, richer tones that follow, such as 8C3861, which adds a sense of drama and intensity to the design. This shade, in turn, is beautifully balanced by the 7F3358, a slightly lighter, more muted version of the same hue, which serves to create a sense of continuity and flow. The 662946 and 421B2E, with their darker, more muted tones, provide a sense of grounding and stability, anchoring the design and preventing it from feeling too flighty or ephemeral. Throughout the palette, the subtle interplay between these different shades creates a sense of visual interest and tension, drawing the viewer's eye on a journey of discovery and exploration.
The Mauve Dark Purple palette is incredibly versatile, lending itself to a wide range of practical applications, from website design and app development to branding, marketing, and beyond. Designers will find that this palette is particularly well-suited to creating feminine, vintage-inspired designs that exude a sense of warmth and sophistication. Whether used in a bold, statement-making way or as a subtle accent, the colors in this palette are sure to add a touch of elegance and refinement to any design. The palette's balanced, monochromatic quality also makes it an excellent choice for creating a sense of cohesion and visual harmony, while the warm, vintage tones evoke a sense of nostalgia and timelessness.
The psychological impact of the Mauve Dark Purple palette should not be underestimated, as the colors within it have a profound influence on viewer perception and behavior. The mauve and dark purple hues are often associated with creativity, luxury, and wisdom, making this palette an excellent choice for designs that aim to convey a sense of sophistication and refinement. The warm, vintage tones also have a way of evoking feelings of nostalgia and comfort, making this palette an excellent choice for designs that aim to create a sense of familiarity and trust. Furthermore, the palette's gray and coral undertones add a layer of nuance and complexity, allowing designers to create a sense of visual interest and depth that draws the viewer in and invites them to explore.
For designers looking to get the most out of the Mauve Dark Purple palette, there are a few pro tips to keep in mind. First, consider pairing the CC528D with its deeper, richer counterpart, 8C3861, to create a sense of contrast and visual interest. Alternatively, try pairing the 7F3358 with the 421B2E to create a sense of balance and harmony. When it comes to complementary colors, consider pairing the mauve and dark purple hues with shades of green or gold, which will create a sense of contrast and visual tension. Whatever the application, the key to successfully using the Mauve Dark Purple palette is to experiment and have fun, allowing the colors to guide and inspire you as you create.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the mauve dark purple palette effectively in your projects.
