Merlot And Velvet Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #4D0303
RGB: 77, 3, 3
HEX: #360000
RGB: 54, 0, 0
HEX: #2F0101
RGB: 47, 1, 1
HEX: #290000
RGB: 41, 0, 0
HEX: #270101
RGB: 39, 1, 1
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #4D0303 0%, #360000 25%, #2F0101 50%, #290000 75%, #270101 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #4D0303 0%, #360000 25%, #2F0101 50%, #290000 75%, #270101 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #4D0303 0%, #360000 25%, #2F0101 50%, #290000 75%, #270101 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#4D0303
#360000
#2F0101
#290000
#270101
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#4D0303
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic merlot and velvet palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #4D0303 as the dominant color for headers and #270101 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Merlot And Velvet:
Dominant Color
#4D0303Use #4D0303 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.
Secondary Color
#2F0101Apply #2F0101 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#270101Reserve #270101 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
3091
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#4D0303
RED
#4D0303 serves as the primary/dominant color in this palette. This dark red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 93%L: 16%#360000
RED
#360000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 11%#2F0101
RED
#2F0101 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 96%L: 9%#290000
RED
#290000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 8%#270101
RED
#270101 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 95%L: 8%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Merlot And Velvet Palette
The Merlot And Velvet color palette is a rich and intense collection of hues that evoke the bold, vibrant tones of a fine wine, perfectly capturing the essence of luxury and sophistication. This monochromatic palette is dominated by deep, crimson shades that exude warmth and energy, making it perfect for designs that require a sense of drama and opulence. The palette's darkest shade, 360000, provides a sense of depth and mystery, while the lighter shades, such as 4D0303, add a touch of elegance and refinement.
As we delve deeper into the palette, we find that each shade plays a unique role in creating a sense of cohesion and harmony. The 2F0101 shade, with its slightly blue undertones, adds a sense of coolness and balance to the palette, preventing it from feeling too overwhelmingly warm. Meanwhile, the 290000 shade provides a sense of continuity, bridging the gap between the lighter and darker shades. The 270101 shade, with its subtle, reddish undertones, adds a touch of vibrancy and energy to the palette, making it perfect for designs that require a sense of excitement and dynamism. Throughout the palette, the use of these deep, rich shades creates a sense of luxury and sophistication, making it perfect for high-end designs.
The Merlot And Velvet palette is incredibly versatile, and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. For example, a website for a luxury wine brand might use the 4D0303 shade as its primary color, with the 360000 shade used as an accent color to add depth and contrast. Similarly, a mobile app for a high-end fashion brand might use the 2F0101 shade as its background color, with the 290000 shade used to create a sense of visual interest and hierarchy. In terms of branding, the Merlot And Velvet palette is perfect for companies that want to convey a sense of luxury, sophistication, and elegance, such as fine wine producers, high-end fashion designers, or luxury car manufacturers.
The colors in the Merlot And Velvet palette have a profound impact on viewer perception and behavior, influencing the way we feel and respond to a design. The deep, crimson shades in the palette are known to evoke feelings of passion and energy, making them perfect for designs that require a sense of excitement and dynamism. The use of these warm, vibrant colors can also create a sense of comfort and relaxation, making them perfect for designs that require a sense of approachability and warmth. Additionally, the palette's dark, rich shades can create a sense of mystery and intrigue, making them perfect for designs that require a sense of sophistication and elegance. By using the Merlot And Velvet palette, designers can create a sense of emotional connection with their audience, drawing them in and engaging them on a deeper level.
When working with the Merlot And Velvet palette, it's essential to consider the way the colors interact with each other, as well as with other design elements. To add some contrast and visual interest to the design, consider pairing the palette with complementary colors, such as shades of gold or green. For example, the 4D0303 shade pairs perfectly with a deep, golden yellow, creating a sense of harmony and balance. Similarly, the 360000 shade pairs well with a rich, emerald green, creating a sense of contrast and visual interest. By following these design best practices, and using the Merlot And Velvet palette in a thoughtful and intentional way, designers can create stunning, effective designs that engage and inspire their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the merlot and velvet palette effectively in your projects.