Mermaid Magic Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #B385DC
RGB: 179, 133, 220
HEX: #D0B6EB
RGB: 208, 182, 235
HEX: #C7EFFB
RGB: 199, 239, 251
HEX: #A8E2DC
RGB: 168, 226, 220
HEX: #9CD1D0
RGB: 156, 209, 208
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #B385DC 0%, #D0B6EB 25%, #C7EFFB 50%, #A8E2DC 75%, #9CD1D0 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #B385DC 0%, #D0B6EB 25%, #C7EFFB 50%, #A8E2DC 75%, #9CD1D0 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #B385DC 0%, #D0B6EB 25%, #C7EFFB 50%, #A8E2DC 75%, #9CD1D0 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#B385DC
#D0B6EB
#C7EFFB
#A8E2DC
#9CD1D0
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#B385DC
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic mermaid magic palette features 5 carefully selected cool tones that create a light and airy aesthetic. With low contrast levels and moderate saturation, this palette is optimized for minimalist designs and health & wellness.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #B385DC as the dominant color for headers and #9CD1D0 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Mermaid Magic:
Dominant Color
#B385DCUse #B385DC as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#C7EFFBApply #C7EFFB as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#9CD1D0Reserve #9CD1D0 for accent elements like buttons, links, and important highlights. This cyan accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3331
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a light and airy aesthetic perfect for minimalist designs and health & wellness.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#B385DC
PURPLE
#B385DC serves as the primary/dominant color in this palette. This medium purple (moderately saturated) brings creative and luxurious Use it for headers, navigation bars, and brand elements.
Light toneH: 272°S: 55%L: 69%#D0B6EB
PURPLE
#D0B6EB serves as the secondary/supporting color in this palette. This light purple (moderately saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 269°S: 57%L: 82%#C7EFFB
CYAN
#C7EFFB serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 194°S: 87%L: 88%#A8E2DC
CYAN
#A8E2DC serves as the secondary/supporting color in this palette. This light cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 174°S: 50%L: 77%#9CD1D0
CYAN
#9CD1D0 serves as the accent/highlight color in this palette. This light cyan (moderately saturated) brings clarity and innovation Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 179°S: 37%L: 72%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: minimalist designs, health & wellness. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a light and airy feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Mermaid Magic Palette
Mermaid Magic is a captivating color palette that transports us to an underwater world of enchantment and wonder, evoking feelings of serenity and elegance. This mesmerizing palette is comprised of soft, pastel hues that blend seamlessly together, creating a sense of balance and harmony. At its core, Mermaid Magic is a masterful combination of light blue, cyan, and purple shades, including the gentle D0B6EB, a pale lavender tone that adds a touch of sophistication to the palette. As we delve deeper into the world of Mermaid Magic, we find a palette that is both modern and feminine, making it perfect for wedding designs, light and airy websites, and modern branding initiatives.
Each color in the Mermaid Magic palette plays a unique role in creating its captivating ambiance. The soft purple hue, B385DC, adds a sense of luxury and creativity, while the pale cyan shade, A8E2DC, brings a sense of calmness and serenity to the palette. The light blue tone, 9CD1D0, adds a touch of freshness and vitality, balancing out the softer hues. Meanwhile, the pale lavender shade, D0B6EB, is beautifully complemented by the soft blue-green tone, C7EFFB, which adds a sense of depth and visual interest to the palette. As we explore the nuances of each color, it becomes clear that Mermaid Magic is a palette that is both balanced and refined, making it perfect for designers who want to create a sense of cohesion and visual flow in their designs.
The Mermaid Magic palette has a wide range of practical applications, from creating stunning wedding websites and apps to developing modern branding and marketing campaigns. Designers can use this palette to create a sense of elegance and sophistication in their designs, whether they are working on a website, a mobile app, or a print campaign. The palette's soft, pastel hues also make it perfect for creating feminine and delicate designs, such as those used in the beauty and fashion industries. Furthermore, the palette's modern and balanced feel makes it ideal for creating designs that need to appeal to a wide range of audiences, from young adults to professionals and families.
The colors in the Mermaid Magic palette also have a profound influence on viewer perception and behavior. The soft purple and lavender hues have a calming effect on the viewer, while the pale cyan and light blue tones create a sense of freshness and vitality. The palette's overall effect is one of serenity and elegance, making it perfect for designs that need to convey a sense of sophistication and refinement. Additionally, the palette's balanced and harmonious feel can help to create a sense of trust and loyalty in the viewer, making it ideal for designs that need to build a strong brand identity.
For designers who want to get the most out of the Mermaid Magic palette, there are several pro tips to keep in mind. To add depth and contrast to the design, consider pairing the palette's soft hues with richer, more saturated colors, such as deep blues and purples. The palette also pairs beautifully with neutral tones, such as beige and gray, which can help to create a sense of balance and harmony in the design. When working with the Mermaid Magic palette, it's also important to consider the 60-30-10 rule, where the dominant color, such as the pale lavender tone, D0B6EB, makes up 60% of the design, the secondary color, such as the soft purple hue, B385DC, makes up 30%, and the accent color, such as the light blue tone, 9CD1D0, makes up 10%. By following these tips and guidelines, designers can unlock the full potential of the Mermaid Magic palette and create designs that are both stunning and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the mermaid magic palette effectively in your projects.
