Miami Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #00EFFF
RGB: 0, 239, 255
HEX: #FF4992
RGB: 255, 73, 146
HEX: #00EFFF
RGB: 0, 239, 255
HEX: #FF4992
RGB: 255, 73, 146
HEX: #00EFFF
RGB: 0, 239, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #00EFFF 0%, #FF4992 25%, #00EFFF 50%, #FF4992 75%, #00EFFF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #00EFFF 0%, #FF4992 25%, #00EFFF 50%, #FF4992 75%, #00EFFF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #00EFFF 0%, #FF4992 25%, #00EFFF 50%, #FF4992 75%, #00EFFF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#00EFFF
#FF4992
#00EFFF
#FF4992
#00EFFF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#00EFFF
Clear and refreshing
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes feelings of cleanliness and clarity. Popular in tech and healthcare for its association with precision and hygiene.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary miami palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #00EFFF as the dominant color for headers and #00EFFF for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Miami:
Dominant Color
#00EFFFUse #00EFFF as your primary color for backgrounds, main content areas. This cyan tone should occupy about 60% of your design space.
Secondary Color
#00EFFFApply #00EFFF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#00EFFFReserve #00EFFF for accent elements like buttons, links, and important highlights. This cyan accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
1259
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#00EFFF
CYAN
#00EFFF serves as the primary/dominant color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for headers, navigation bars, and brand elements.
Dark toneH: 184°S: 100%L: 50%#FF4992
PINK
#FF4992 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 336°S: 100%L: 64%#00EFFF
CYAN
#00EFFF serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 184°S: 100%L: 50%#FF4992
PINK
#FF4992 serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 336°S: 100%L: 64%#00EFFF
CYAN
#00EFFF serves as the accent/highlight color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 184°S: 100%L: 50%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Miami Palette
The Miami color palette is a captivating and energetic combination that embodies the vibrant spirit of the city, evoking feelings of excitement and freedom. This palette is perfect for designers looking to add a bold and modern touch to their projects, as it seamlessly blends the freshness of teal with the intensity of red, creating a truly unique visual experience. With its repetitive sequence of 00EFFF and FF4992, this palette creates a sense of rhythm and movement, drawing the viewer's eye through the design.
At the heart of the Miami palette are its two core colors, 00EFFF, a bright and calming teal, and FF4992, a deep and rich red. The teal tone, 00EFFF, brings a sense of serenity and tranquility, reminiscent of a clear sky or a coastal breeze, while the red tone, FF4992, adds a burst of energy and passion, perfect for grabbing attention and making a statement. As the palette repeats these two colors, it creates a sense of balance and harmony, with the teal tone providing a soothing contrast to the intensity of the red. The repetition of 00EFFF also helps to create a sense of continuity and flow, tying the entire palette together.
The Miami color palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its vibrant and energetic vibe makes it perfect for projects that require a bold and modern aesthetic, such as a startup's branding or a travel company's website. The palette's coastal and sky-inspired tones also make it ideal for designs related to tourism, leisure, or outdoor activities. Additionally, the palette's modern and bold style categories make it suitable for use in contemporary designs, such as those found in the tech or fashion industries.
The colors in the Miami palette have a profound impact on the viewer's perception and behavior, as they tap into our emotional and psychological responses. The teal tone, 00EFFF, is often associated with feelings of trust and relaxation, while the red tone, FF4992, is linked to energy, passion, and excitement. When used together, these colors create a powerful combination that can stimulate the viewer's senses and encourage engagement. The palette's bold and vibrant style also helps to create a sense of excitement and energy, perfect for designs that aim to inspire or motivate the viewer.
For designers looking to get the most out of the Miami color palette, it's essential to consider complementary colors and pairing suggestions to enhance the overall visual impact. To add depth and contrast, consider pairing 00EFFF with a darker neutral tone, such as a charcoal grey, or combining FF4992 with a bright and sunny yellow. When using the palette in design projects, it's also important to balance the bold and vibrant colors with plenty of negative space and clean typography to avoid visual overwhelm. By following these pro tips and design best practices, designers can unlock the full potential of the Miami color palette and create stunning, eye-catching designs that captivate and inspire their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the miami palette effectively in your projects.