Muted Earth Green Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #BECCC0
RGB: 190, 204, 192
HEX: #AABDA0
RGB: 170, 189, 160
HEX: #7E9278
RGB: 126, 146, 120
HEX: #6E7864
RGB: 110, 120, 100
HEX: #5B695D
RGB: 91, 105, 93
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #BECCC0 0%, #AABDA0 25%, #7E9278 50%, #6E7864 75%, #5B695D 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #BECCC0 0%, #AABDA0 25%, #7E9278 50%, #6E7864 75%, #5B695D 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #BECCC0 0%, #AABDA0 25%, #7E9278 50%, #6E7864 75%, #5B695D 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#BECCC0
#AABDA0
#7E9278
#6E7864
#5B695D
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Balanced and versatile
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a balanced and versatile. It reduces stress and promotes relaxation, lowering heart rate and encouraging contemplation. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#BECCC0
Calming and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous muted earth green palette features 5 carefully selected balanced tones that create a balanced and versatile aesthetic. With medium contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #BECCC0 as the dominant color for headers and #5B695D for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Muted Earth Green:
Dominant Color
#BECCC0Use #BECCC0 as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.
Secondary Color
#7E9278Apply #7E9278 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#5B695DReserve #5B695D for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3301
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and muted saturation ensure harmonious visual relationships.
#BECCC0
GREEN
#BECCC0 serves as the primary/dominant color in this palette. This light green (muted) brings freshness and growth Use it for backgrounds, containers, and large surface areas.
Light toneH: 129°S: 12%L: 77%#AABDA0
GREEN
#AABDA0 serves as the secondary/supporting color in this palette. This medium green (muted) brings freshness and growth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 99°S: 18%L: 68%#7E9278
GREEN
#7E9278 serves as the secondary/supporting color in this palette. This medium green (muted) brings freshness and growth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 106°S: 11%L: 52%#6E7864
GRAY
#6E7864 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 90°S: 9%L: 43%#5B695D
GRAY
#5B695D serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 129°S: 7%L: 38%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Balanced temperature offers versatility across various design contexts and industries.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Muted Earth Green Palette
The Muted Earth Green color palette is a soothing and natural collection of hues that evoke feelings of serenity and balance, reminiscent of the earthy tones found in nature. This palette is characterized by its calming and muted shades, which work together to create a sense of harmony and stability, making it perfect for designs that aim to promote relaxation and tranquility. At the heart of this palette lies a range of olive, sage, and mint-inspired colors, including the light and airy AABDA0, which sets the tone for the entire palette, and the deeper, richer 5B695D, which adds depth and complexity to the design.
Each color in the Muted Earth Green palette plays a unique role in creating a sense of cohesion and balance. The lightest shade, BECCC0, provides a clean and neutral background that allows the other colors to take center stage, while the AABDA0 shade adds a touch of warmth and sophistication. The 7E9278 shade is a beautiful, muted green that brings to mind the first signs of spring, and the 6E7864 shade adds a sense of earthiness and grounding to the palette. Finally, the deepest shade, 5B695D, provides a sense of stability and structure, anchoring the design and preventing it from feeling too airy or ephemeral. By combining these shades in different ways, designers can create a wide range of looks and feels that are all tied together by the overarching theme of muted, earthy tones.
The Muted Earth Green palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. For example, a website that focuses on outdoor activities or environmental issues might use this palette to create a sense of connection to nature, while a brand that specializes in natural products or wellness might use it to convey a sense of earthiness and authenticity. The palette's calming and soothing qualities also make it well-suited for designs that aim to promote relaxation or reduce stress, such as a meditation app or a yoga studio's website. By using this palette, designers can create a sense of cohesion and consistency across different design elements, from backgrounds and buttons to typography and graphics.
The colors in the Muted Earth Green palette also have a profound impact on viewer perception and behavior. Research has shown that green is a calming color that can reduce stress and anxiety, while also promoting feelings of balance and harmony. The muted, earthy tones in this palette are particularly effective at creating a sense of stability and grounding, which can be especially important in designs that aim to promote relaxation or reduce stress. Additionally, the palette's natural and organic feel can help to create a sense of trust and authenticity, which can be critical for brands that specialize in natural products or environmental issues. By using this palette, designers can create a sense of connection to nature and promote a sense of well-being and tranquility in their viewers.
To get the most out of the Muted Earth Green palette, designers should consider pairing it with complementary colors that enhance its natural and earthy feel. For example, adding a touch of warm beige or sandy brown can help to create a sense of depth and texture, while a pop of bright green or blue can add a sense of energy and vitality. When pairing colors, it's also important to consider the 60-30-10 rule, which suggests that the dominant color should take up about 60 percent of the design, while the secondary color takes up about 30 percent, and the accent color takes up about 10 percent. By following this rule and using the Muted Earth Green palette in a thoughtful and intentional way, designers can create beautiful, effective designs that promote a sense of harmony and balance.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the muted earth green palette effectively in your projects.
