Color Palettes

Muted Earth Green Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #BECCC0

RGB: 190, 204, 192

HEX: #AABDA0

RGB: 170, 189, 160

HEX: #7E9278

RGB: 126, 146, 120

HEX: #6E7864

RGB: 110, 120, 100

HEX: #5B695D

RGB: 91, 105, 93

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#BECCC0
On White
1.67:1
Fail
On Black
12.59:1
AAA (Enhanced)
#AABDA0
On White
2:1
Fail
On Black
10.5:1
AAA (Enhanced)
#7E9278
On White
3.35:1
AA (Large Text)
On Black
6.27:1
AA (Standard)
#6E7864
On White
4.63:1
AA (Standard)
On Black
4.53:1
AA (Standard)
#5B695D
On White
5.8:1
AA (Standard)
On Black
3.62:1
AA (Large Text)

Color Pair Combinations (10 total)

#BECCC0 / #5B695D
3.47:1
AA (Large Text)
#AABDA0 / #5B695D
2.9:1
Fail
#BECCC0 / #6E7864
2.78:1
Fail
#AABDA0 / #6E7864
2.32:1
Fail
#BECCC0 / #7E9278
2.01:1
Fail
#7E9278 / #5B695D
1.73:1
Fail
#AABDA0 / #7E9278
1.67:1
Fail
#7E9278 / #6E7864
1.38:1
Fail
#6E7864 / #5B695D
1.25:1
Fail
#BECCC0 / #AABDA0
1.2:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
12.59:1 (AAA)
Aa
Secondary
10.5:1 (AAA)
Aa
Accent
6.27:1 (AA)
Aa
Background
4.63:1 (AA)
Aa
Neutral
5.8:1 (AA)

Buttons

Optimized for readability
Primary: 12.59:1 AAA
Secondary: 10.5:1 AAA
Accent: 6.27:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #BECCC0 0%, #AABDA0 25%, #7E9278 50%, #6E7864 75%, #5B695D 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #BECCC0 0%, #AABDA0 25%, #7E9278 50%, #6E7864 75%, #5B695D 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #BECCC0 0%, #AABDA0 25%, #7E9278 50%, #6E7864 75%, #5B695D 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#BECCC0

#AABDA0

#7E9278

#6E7864

#5B695D

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Balanced and versatile

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a balanced and versatile. It reduces stress and promotes relaxation, lowering heart rate and encouraging contemplation. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Eco-friendly
Trustworthy
Growing
Fresh
Calming

Perfect For These Industries

Environment & Sustainability
Health & Wellness
Finance & Banking
Organic Products

Target Audience

Business professionals and decision-makers seeking reliability and competence

Individual Color Psychology

#BECCC0

Calming and balanced

Emotions Evoked

Growth
Harmony
Freshness
Peace
Health

Personality Traits

Balanced
Natural
Stable
Growth-oriented
Harmonious

Brand Traits

Eco-friendly
Trustworthy
Growing
Fresh
Calming

Ideal Industries

Environment & Sustainability
Health & Wellness
Finance & Banking
Organic Products
Real Estate

Marketing Use

Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.

Cultural Meanings

Western: Nature, money, growth, freshness, go
Eastern: Fertility, new life, youth, exorcism
Global: Life, renewal, nature, energy, harmony

Color Harmony Analysis

Palette Mood

Balanced

Temperature

Neutral

This palette combines balanced moods with neutral tones, making it versatile for various design applications.

Professional Implementation Guide

This analogous muted earth green palette features 5 carefully selected balanced tones that create a balanced and versatile aesthetic. With medium contrast levels and muted saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these balanced tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #BECCC0 as the dominant color for headers and #5B695D for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Muted Earth Green:

60%

Dominant Color

#BECCC0

Use #BECCC0 as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.

30%

Secondary Color

#7E9278

Apply #7E9278 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#5B695D

Reserve #5B695D for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

3

Associated Tags

6

Categories

3301

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this balanced palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and muted saturation ensure harmonious visual relationships.

  • #BECCC0

    GREEN

    #BECCC0 serves as the primary/dominant color in this palette. This light green (muted) brings freshness and growth Use it for backgrounds, containers, and large surface areas.

    Light toneH: 129°S: 12%L: 77%
  • #AABDA0

    GREEN

    #AABDA0 serves as the secondary/supporting color in this palette. This medium green (muted) brings freshness and growth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 99°S: 18%L: 68%
  • #7E9278

    GREEN

    #7E9278 serves as the secondary/supporting color in this palette. This medium green (muted) brings freshness and growth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 106°S: 11%L: 52%
  • #6E7864

    GRAY

    #6E7864 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 90°S: 9%L: 43%
  • #5B695D

    GRAY

    #5B695D serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 129°S: 7%L: 38%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturebalanced

Balanced temperature offers versatility across various design contexts and industries.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationmuted

Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The analogous color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Muted Earth Green Palette

The Muted Earth Green color palette is a soothing and natural collection of hues that evoke feelings of serenity and balance, reminiscent of the earthy tones found in nature. This palette is characterized by its calming and muted shades, which work together to create a sense of harmony and stability, making it perfect for designs that aim to promote relaxation and tranquility. At the heart of this palette lies a range of olive, sage, and mint-inspired colors, including the light and airy AABDA0, which sets the tone for the entire palette, and the deeper, richer 5B695D, which adds depth and complexity to the design.

Each color in the Muted Earth Green palette plays a unique role in creating a sense of cohesion and balance. The lightest shade, BECCC0, provides a clean and neutral background that allows the other colors to take center stage, while the AABDA0 shade adds a touch of warmth and sophistication. The 7E9278 shade is a beautiful, muted green that brings to mind the first signs of spring, and the 6E7864 shade adds a sense of earthiness and grounding to the palette. Finally, the deepest shade, 5B695D, provides a sense of stability and structure, anchoring the design and preventing it from feeling too airy or ephemeral. By combining these shades in different ways, designers can create a wide range of looks and feels that are all tied together by the overarching theme of muted, earthy tones.

The Muted Earth Green palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. For example, a website that focuses on outdoor activities or environmental issues might use this palette to create a sense of connection to nature, while a brand that specializes in natural products or wellness might use it to convey a sense of earthiness and authenticity. The palette's calming and soothing qualities also make it well-suited for designs that aim to promote relaxation or reduce stress, such as a meditation app or a yoga studio's website. By using this palette, designers can create a sense of cohesion and consistency across different design elements, from backgrounds and buttons to typography and graphics.

The colors in the Muted Earth Green palette also have a profound impact on viewer perception and behavior. Research has shown that green is a calming color that can reduce stress and anxiety, while also promoting feelings of balance and harmony. The muted, earthy tones in this palette are particularly effective at creating a sense of stability and grounding, which can be especially important in designs that aim to promote relaxation or reduce stress. Additionally, the palette's natural and organic feel can help to create a sense of trust and authenticity, which can be critical for brands that specialize in natural products or environmental issues. By using this palette, designers can create a sense of connection to nature and promote a sense of well-being and tranquility in their viewers.

To get the most out of the Muted Earth Green palette, designers should consider pairing it with complementary colors that enhance its natural and earthy feel. For example, adding a touch of warm beige or sandy brown can help to create a sense of depth and texture, while a pop of bright green or blue can add a sense of energy and vitality. When pairing colors, it's also important to consider the 60-30-10 rule, which suggests that the dominant color should take up about 60 percent of the design, while the secondary color takes up about 30 percent, and the accent color takes up about 10 percent. By following this rule and using the Muted Earth Green palette in a thoughtful and intentional way, designers can create beautiful, effective designs that promote a sense of harmony and balance.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Muted Earth Green image

Frequently Asked Questions

Everything you need to know about using and implementing the muted earth green palette effectively in your projects.