Muted Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #584454
RGB: 88, 68, 84
HEX: #3E2B3E
RGB: 62, 43, 62
HEX: #684C6B
RGB: 104, 76, 107
HEX: #291C2D
RGB: 41, 28, 45
HEX: #332438
RGB: 51, 36, 56
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #584454 0%, #3E2B3E 25%, #684C6B 50%, #291C2D 75%, #332438 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #584454 0%, #3E2B3E 25%, #684C6B 50%, #291C2D 75%, #332438 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #584454 0%, #3E2B3E 25%, #684C6B 50%, #291C2D 75%, #332438 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#584454
#3E2B3E
#684C6B
#291C2D
#332438
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#584454
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm and neutral and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic muted purple palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and muted saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #584454 as the dominant color for headers and #332438 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Muted Purple:
Dominant Color
#584454Use #584454 as your primary color for headers, hero sections, and primary CTAs. This pink tone should occupy about 60% of your design space.
Secondary Color
#684C6BApply #684C6B as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#332438Reserve #332438 for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
3097
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#584454
PINK
#584454 serves as the primary/dominant color in this palette. This medium pink (muted) brings playfulness and compassion Use it for headers, navigation bars, and brand elements.
Dark toneH: 312°S: 13%L: 31%#3E2B3E
PINK
#3E2B3E serves as the secondary/supporting color in this palette. This dark pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 300°S: 18%L: 21%#684C6B
PINK
#684C6B serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 294°S: 17%L: 36%#291C2D
PURPLE
#291C2D serves as the secondary/supporting color in this palette. This dark purple (muted) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 286°S: 23%L: 14%#332438
PURPLE
#332438 serves as the accent/highlight color in this palette. This dark purple (muted) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 285°S: 22%L: 18%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Muted Purple Palette
The Muted Purple color palette evokes a sense of calmness and serenity, transporting viewers to a world of soothing elegance. This thoughtfully curated selection of hues has the power to evoke emotions and create a lasting impression, making it perfect for designers seeking to craft a distinctive visual identity. At its core, the palette is characterized by a range of rich, dark shades that seamlessly blend together to create a cohesive and harmonious visual experience. The darkest shade, 291c2d, serves as the foundation of the palette, providing a dramatic and intense backdrop for the other colors to shine.
As we delve deeper into the palette, we find a beautiful array of indigo and plum-inspired shades, each with its own unique character and role to play. The 3e2b3e shade adds a touch of sophistication and refinement, with its slightly lighter tone creating a sense of depth and nuance. In contrast, the 584454 shade brings a sense of balance and stability, its gentle warmth offsetting the cooler tones of the other colors. The 684c6b shade is perhaps the most striking of all, its vibrant yet muted quality injecting a sense of energy and dynamism into the palette. Meanwhile, the 332438 shade provides a subtle yet effective bridge between the lighter and darker shades, its understated elegance helping to tie the entire palette together.
The Muted Purple color palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Its dark, cool tones make it particularly well-suited to designs that require a sense of luxury, creativity, or innovation, such as tech startups, fashion brands, or artistic portfolios. Whether used as a primary color scheme or as an accent to add depth and contrast, the Muted Purple palette is sure to create a lasting impression on viewers. Designers can use the 584454 shade as a primary background color, while the 3e2b3e shade can add a touch of sophistication to buttons, menus, or other interactive elements.
The psychology behind the Muted Purple color palette is fascinating, as each shade has a profound impact on viewer perception and behavior. The darker shades, such as 291c2d and 332438, can create a sense of drama and intensity, drawing the viewer's attention and creating a sense of urgency. In contrast, the lighter shades, such as 584454 and 684c6b, can promote feelings of calmness and relaxation, making them ideal for designs that require a sense of serenity or tranquility. By carefully balancing these different shades, designers can create a visual experience that is both captivating and emotionally resonant, influencing viewer behavior and driving engagement.
To get the most out of the Muted Purple color palette, designers should consider pairing it with complementary colors that enhance its natural beauty. Shades of green, such as a muted sage or moss, can create a stunning contrast with the indigo and plum tones, while touches of gold or copper can add a sense of luxury and sophistication. When using the palette, it's also important to consider the 60-30-10 rule, where the dominant color, such as 584454, makes up 60 percent of the design, the secondary color, such as 3e2b3e, makes up 30 percent, and the accent color, such as 684c6b, makes up the remaining 10 percent. By following these guidelines and experimenting with different combinations, designers can unlock the full potential of the Muted Purple color palette and create designs that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the muted purple palette effectively in your projects.