Navy Blue And Brown Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #B78654
RGB: 183, 134, 84
HEX: #717882
RGB: 113, 120, 130
HEX: #131F2F
RGB: 19, 31, 47
HEX: #B8BBC0
RGB: 184, 187, 192
HEX: #633E19
RGB: 99, 62, 25
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #B78654 0%, #717882 25%, #131F2F 50%, #B8BBC0 75%, #633E19 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #B78654 0%, #717882 25%, #131F2F 50%, #B8BBC0 75%, #633E19 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #B78654 0%, #717882 25%, #131F2F 50%, #B8BBC0 75%, #633E19 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#B78654
#717882
#131F2F
#B8BBC0
#633E19
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#B78654
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary navy blue and brown palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #B78654 as the dominant color for headers and #633E19 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Navy Blue And Brown:
Dominant Color
#B78654Use #B78654 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#131F2FApply #131F2F as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#633E19Reserve #633E19 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
3
Categories
2250
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#B78654
ORANGE
#B78654 serves as the primary/dominant color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for headers, navigation bars, and brand elements.
Light toneH: 30°S: 41%L: 52%#717882
GRAY
#717882 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 215°S: 7%L: 48%#131F2F
BLUE
#131F2F serves as the secondary/supporting color in this palette. This dark blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 214°S: 42%L: 13%#B8BBC0
GRAY
#B8BBC0 serves as the secondary/supporting color in this palette. This light gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 218°S: 6%L: 74%#633E19
ORANGE
#633E19 serves as the accent/highlight color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 30°S: 60%L: 24%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Navy Blue And Brown Palette
The Navy Blue And Brown color palette is a masterful blend of rich, bold hues that evoke a sense of sophistication and elegance. At its core, this palette is about creating a dramatic visual experience that draws the viewer in and commands attention. The combination of deep blues and warm browns is both grounding and uplifting, making it an ideal choice for designers looking to create a lasting impression. The palette's overall effect is one of refined luxury, with a hint of adventure and possibility.
Delving deeper into the individual colors that make up this palette, we find a range of unique shades that work together in perfect harmony. The B78654 is a warm, earthy brown with a hint of golden undertones, adding a sense of comfort and approachability to the palette. In contrast, the 717882 is a cool, muted gray-blue that provides a sense of balance and stability. The 131F2F is a deep, rich navy blue that adds a sense of drama and sophistication, while the B8BBC0 is a soft, serene gray-blue that helps to calm and soothe the viewer. Finally, the 633E19 is a deep, burnished brown with a hint of crimson undertones, adding a sense of warmth and energy to the palette. Each of these colors plays a vital role in creating the palette's overall mood and aesthetic.
In terms of practical applications, the Navy Blue And Brown color palette is incredibly versatile and can be used in a wide range of design contexts. For example, it would be perfect for creating a bold and elegant website or app, particularly in the financial or professional services sectors. It would also be well-suited to branding and marketing materials, such as logos, business cards, and brochures, where a sense of sophistication and luxury is required. Additionally, the palette's unique combination of colors would be ideal for creating immersive and engaging digital experiences, such as interactive installations or virtual reality environments.
The psychology behind the Navy Blue And Brown color palette is also worth exploring. The deep blues and rich browns used in this palette have a profound impact on the viewer's perception and behavior. The navy blue, in particular, is often associated with feelings of trust, loyalty, and wisdom, making it an ideal choice for designs that require a sense of authority and credibility. The brown, on the other hand, is often linked to feelings of comfort, reliability, and approachability, making it perfect for designs that require a sense of warmth and familiarity. By combining these colors, designers can create a visual experience that is both calming and uplifting, with a sense of depth and complexity that draws the viewer in.
For designers looking to get the most out of the Navy Blue And Brown color palette, there are a few pro tips to keep in mind. One approach is to use the B8BBC0 as a background color, and then overlay the 131F2F and 633E19 as accent colors to create a sense of depth and contrast. Another approach is to pair the palette with complementary colors, such as a bright and vibrant crimson or a soft and soothing light blue, to create a sense of visual tension and interest. By experimenting with different combinations and pairings, designers can unlock the full potential of this incredible color palette and create designs that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the navy blue and brown palette effectively in your projects.