Navy Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #000035
RGB: 0, 0, 53
HEX: #000042
RGB: 0, 0, 66
HEX: #000053
RGB: 0, 0, 83
HEX: #000068
RGB: 0, 0, 104
HEX: #1C1C84
RGB: 28, 28, 132
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #000035 0%, #000042 25%, #000053 50%, #000068 75%, #1C1C84 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #000035 0%, #000042 25%, #000053 50%, #000068 75%, #1C1C84 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #000035 0%, #000042 25%, #000053 50%, #000068 75%, #1C1C84 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#000035
#000042
#000053
#000068
#1C1C84
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#000035
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic navy blue palette features 5 carefully selected cool tones that create a dramatic and sophisticated aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #000035 as the dominant color for headers and #1C1C84 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Navy Blue:
Dominant Color
#000035Use #000035 as your primary color for headers, hero sections, and primary CTAs. This blue tone should occupy about 60% of your design space.
Secondary Color
#000053Apply #000053 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#1C1C84Reserve #1C1C84 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
2443
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a dramatic and sophisticated aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#000035
BLUE
#000035 serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 240°S: 100%L: 10%#000042
BLUE
#000042 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 240°S: 100%L: 13%#000053
BLUE
#000053 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 240°S: 100%L: 16%#000068
BLUE
#000068 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 240°S: 100%L: 20%#1C1C84
BLUE
#1C1C84 serves as the accent/highlight color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 240°S: 65%L: 31%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a dramatic and sophisticated feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Navy Blue Palette
The Navy Blue color palette is a masterful blend of deep, rich blues that evoke a sense of sophistication and elegance, perfect for designs that require a sense of drama and luxury. At its core, this palette is designed to inspire feelings of trust, loyalty, and wisdom, making it an ideal choice for designs that aim to convey a sense of professionalism and expertise. The darkest shade, a deep, almost black blue with the hex code 000035, sets the tone for the entire palette, providing a sense of grounding and stability that underpins the entire design.
As we delve deeper into the palette, we find a range of blues that gradually lighten and brighten, each with its own unique character and role to play. The 000042 shade is a slightly lighter, more muted blue that adds a sense of depth and nuance to the design, while the 000053 shade introduces a touch of vibrancy and energy, helping to create a sense of visual interest and tension. The 000068 shade is a deeper, more saturated blue that adds a sense of luxury and sophistication, perfect for designs that require a sense of high-end style and glamour. Finally, the 1C1C84 shade is a slightly lighter, more purple-tinged blue that adds a sense of warmth and creativity to the design, helping to balance out the cooler, darker tones.
In terms of practical applications, the Navy Blue color palette is a versatile and highly effective choice for a wide range of design projects, from websites and apps to branding and marketing materials. Its dark, cool tones make it an ideal choice for designs that require a sense of seriousness and professionalism, such as financial or corporate websites, while its vibrant, bold shades make it perfect for designs that require a sense of energy and creativity, such as entertainment or lifestyle brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the Navy Blue color palette is a great choice for designers who want to create a sense of drama, luxury, and sophistication.
The psychological impact of the Navy Blue color palette is also worth considering, as the colors in this palette have a profound influence on viewer perception and behavior. Dark blues are often associated with feelings of trust, loyalty, and wisdom, making them an ideal choice for designs that require a sense of authority and expertise. At the same time, the vibrant, bold shades in this palette can help to create a sense of energy and excitement, making them perfect for designs that require a sense of dynamism and creativity. By carefully balancing these different shades and tones, designers can create a color scheme that not only looks great but also helps to drive engagement and conversion.
For designers who want to get the most out of the Navy Blue color palette, there are a few pro tips to keep in mind. One key consideration is the choice of complementary colors, which can help to create a sense of visual interest and tension in the design. Pairing the Navy Blue palette with warm, bright colors such as oranges or yellows can create a striking contrast that helps to draw the viewer's eye, while pairing it with neutral colors such as grays or beiges can help to create a sense of balance and harmony. Additionally, designers should consider the role of each shade in the palette, using the darker, cooler tones to create a sense of depth and stability, and the lighter, brighter tones to create a sense of energy and excitement. By following these tips and best practices, designers can unlock the full potential of the Navy Blue color palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the navy blue palette effectively in your projects.