Neutral Gender Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #73B092
RGB: 115, 176, 146
HEX: #FFDCFD
RGB: 255, 220, 253
HEX: #BFA5BE
RGB: 191, 165, 190
HEX: #9DFFF1
RGB: 157, 255, 241
HEX: #6B78FF
RGB: 107, 120, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #73B092 0%, #FFDCFD 25%, #BFA5BE 50%, #9DFFF1 75%, #6B78FF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #73B092 0%, #FFDCFD 25%, #BFA5BE 50%, #9DFFF1 75%, #6B78FF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #73B092 0%, #FFDCFD 25%, #BFA5BE 50%, #9DFFF1 75%, #6B78FF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#73B092
#FFDCFD
#BFA5BE
#9DFFF1
#6B78FF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Balanced and versatile, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a balanced and versatile, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#73B092
Calming and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Suggests environmental friendliness and health. Easiest color for eyes to process. Perfect for wellness brands and eco-friendly products.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with neutral and warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary neutral gender palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #73B092 as the dominant color for headers and #6B78FF for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Neutral Gender:
Dominant Color
#73B092Use #73B092 as your primary color for backgrounds, main content areas. This green tone should occupy about 60% of your design space.
Secondary Color
#BFA5BEApply #BFA5BE as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#6B78FFReserve #6B78FF for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
2
Categories
4387
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#73B092
GREEN
#73B092 serves as the primary/dominant color in this palette. This medium green (muted) brings freshness and growth Use it for headers, navigation bars, and brand elements.
Light toneH: 150°S: 28%L: 57%#FFDCFD
PINK
#FFDCFD serves as the secondary/supporting color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 303°S: 100%L: 93%#BFA5BE
PINK
#BFA5BE serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 302°S: 17%L: 70%#9DFFF1
CYAN
#9DFFF1 serves as the secondary/supporting color in this palette. This light cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 171°S: 100%L: 81%#6B78FF
BLUE
#6B78FF serves as the accent/highlight color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 235°S: 100%L: 71%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Neutral Gender Palette
The Neutral Gender color palette is a masterful blend of hues that exude a sense of modern elegance and sophistication, while also conveying a deep emotional resonance. At its core, this palette is about balance and harmony, bringing together a range of shades that might initially seem disparate, but ultimately coalesce into a cohesive and captivating visual identity. The palette's unique fusion of cyan, blue, plum, sage, and magenta tones creates a captivating visual experience that invites the viewer to explore and engage with the design.
Delving deeper into the palette, we find that the soft, muted quality of the sage tone, represented by the hex code 73B092, provides a soothing anchor for the entire color scheme. This gentle, earthy shade serves as a foundation, allowing the other colors to shine while maintaining a sense of groundedness. In contrast, the pale, pastel quality of the magenta tone, captured by the hex code FFDCFD, adds a touch of whimsy and playfulness, introducing a sense of lightheartedness and airiness to the design. The plum tone, embodied by the hex code BFA5BE, brings a sense of depth and richness, its slightly dusty quality adding a layer of complexity to the overall palette. Meanwhile, the cyan tone, represented by the hex code 9DFFF1, injects a sense of freshness and vitality, its bright, calming quality helping to balance out the more muted shades. Finally, the blue tone, captured by the hex code 6B78FF, adds a sense of trust and stability, its darker, more muted quality providing a sense of gravitas and authority.
The Neutral Gender color palette is highly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Its modern, feminine aesthetic makes it particularly well-suited to designs targeting a female audience, or those seeking to convey a sense of elegance and sophistication. Whether used in its entirety or drawn upon for individual shades, this palette is sure to add a touch of refinement and poise to any design. For example, the softer shades, such as 73B092 and FFDCFD, might be used to create a calming and serene atmosphere in a wellness or lifestyle website, while the bolder shades, such as 6B78FF and BFA5BE, could be used to add a sense of drama and flair to a fashion or beauty brand.
The colors in the Neutral Gender palette also have a profound impact on viewer perception and behavior, influencing emotions and attitudes in subtle yet powerful ways. The combination of calming blues and cyans, such as 6B78FF and 9DFFF1, can help to reduce stress and promote feelings of relaxation, while the plum and magenta tones, such as BFA5BE and FFDCFD, can stimulate creativity and inspire imagination. By carefully balancing these colors, designers can create a visual identity that not only engages and delights the viewer, but also shapes their emotional response and influences their behavior. For instance, the use of the sage tone, 73B092, can create a sense of trust and stability, making it an excellent choice for financial or professional services.
To get the most out of the Neutral Gender color palette, designers can experiment with complementary colors and pairing suggestions to create a wide range of visual effects. For example, pairing the blue tone, 6B78FF, with a deep, rich brown can create a sense of luxury and sophistication, while combining the cyan tone, 9DFFF1, with a bright, poppy pink can add a touch of playfulness and whimsy. By following best practices, such as using the 60-30-10 rule to balance the colors, and considering the emotional and psychological impact of each shade, designers can unlock the full potential of the Neutral Gender palette and create designs that are both beautiful and effective. Additionally, designers can use the palette's softer shades, such as 73B092 and FFDCFD, as background elements, and the bolder shades, such as 6B78FF and BFA5BE, as accent elements, to create a sense of visual hierarchy and depth.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the neutral gender palette effectively in your projects.
