Neutrals Aesthetic Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #D0BA98
RGB: 208, 186, 152
HEX: #D8CAA9
RGB: 216, 202, 169
HEX: #8D8079
RGB: 141, 128, 121
HEX: #B8B6B0
RGB: 184, 182, 176
HEX: #AEB2A6
RGB: 174, 178, 166
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #D0BA98 0%, #D8CAA9 25%, #8D8079 50%, #B8B6B0 75%, #AEB2A6 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #D0BA98 0%, #D8CAA9 25%, #8D8079 50%, #B8B6B0 75%, #AEB2A6 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #D0BA98 0%, #D8CAA9 25%, #8D8079 50%, #B8B6B0 75%, #AEB2A6 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#D0BA98
#D8CAA9
#8D8079
#B8B6B0
#AEB2A6
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#D0BA98
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous neutrals aesthetic palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #D0BA98 as the dominant color for headers and #AEB2A6 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Neutrals Aesthetic:
Dominant Color
#D0BA98Use #D0BA98 as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#8D8079Apply #8D8079 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#AEB2A6Reserve #AEB2A6 for accent elements like buttons, links, and important highlights. This gray accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
5
Categories
3058
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#D0BA98
ORANGE
#D0BA98 serves as the primary/dominant color in this palette. This light orange (moderately saturated) brings creativity and enthusiasm Use it for backgrounds, containers, and large surface areas.
Light toneH: 36°S: 37%L: 71%#D8CAA9
ORANGE
#D8CAA9 serves as the secondary/supporting color in this palette. This light orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 42°S: 38%L: 75%#8D8079
GRAY
#8D8079 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 21°S: 8%L: 51%#B8B6B0
GRAY
#B8B6B0 serves as the secondary/supporting color in this palette. This light gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 45°S: 5%L: 71%#AEB2A6
GRAY
#AEB2A6 serves as the accent/highlight color in this palette. This medium gray (muted) brings neutrality and balance Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 80°S: 7%L: 67%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Neutrals Aesthetic Palette
The Neutrals Aesthetic color palette is a masterful blend of soothing hues that evoke a sense of serenity and warmth, perfect for designs that require a calming yet modern touch. At its core, this palette is all about creating a sense of balance and harmony, making it an ideal choice for designers looking to craft a visual identity that exudes understated elegance. The palette's monochromatic scheme, which features a range of earthy tones, including the soft peach shade of D0BA98, the muted olive tone of D8CAA9, the weathered stone color of 8D8079, the gentle beige of B8B6B0, and the mossy green of AEB2A6, all work together to create a sense of cohesion and visual flow.
Each color in the Neutrals Aesthetic palette plays a unique role in shaping the overall aesthetic, with D0BA98 providing a warm and inviting base tone that sets the stage for the rest of the colors. D8CAA9, with its slightly darker and more muted quality, adds depth and dimension to the palette, while 8D8079 brings a sense of earthiness and grounding. The B8B6B0 shade, with its subtle gray undertones, helps to balance out the warmth of the other colors, preventing the palette from feeling too rich or overwhelming. Meanwhile, AEB2A6 adds a touch of freshness and vitality, with its green undertones bringing a sense of growth and harmony to the design. By combining these colors in different ways, designers can create a wide range of visual effects, from soft and calming to rich and dramatic.
The Neutrals Aesthetic color palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. Its calming and modern quality makes it an excellent choice for designs that require a sense of sophistication and elegance, such as luxury lifestyle brands or high-end fashion websites. The palette's warm and muted tones also make it an ideal choice for designs that require a sense of comfort and approachability, such as food blogs or wellness websites. Additionally, the palette's monochromatic scheme makes it easy to create a consistent visual identity across different design elements, from typography and imagery to backgrounds and textures.
The colors in the Neutrals Aesthetic palette also have a profound impact on viewer perception and behavior, with each hue influencing the way we feel and respond to a design. The peach and coral tones, such as D0BA98, can evoke feelings of warmth and hospitality, while the olive and mossy green tones, such as D8CAA9 and AEB2A6, can create a sense of balance and growth. The weathered stone color, 8D8079, can add a sense of stability and dependability, while the gentle beige tone, B8B6B0, can create a sense of calmness and serenity. By carefully selecting and combining these colors, designers can create a visual identity that not only looks beautiful but also resonates with their target audience on a deeper level.
For designers looking to get the most out of the Neutrals Aesthetic color palette, it's worth exploring complementary colors and pairing suggestions to add depth and contrast to their designs. For example, pairing D0BA98 with a rich blue tone can create a stunning visual effect, with the warmth of the peach color perfectly balanced by the coolness of the blue. Similarly, combining 8D8079 with a deep green tone can add a sense of drama and luxury to a design, while pairing AEB2A6 with a soft yellow tone can create a sense of freshness and optimism. By experimenting with different color combinations and design elements, designers can unlock the full potential of the Neutrals Aesthetic palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the neutrals aesthetic palette effectively in your projects.