Ocean Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #064273
RGB: 6, 66, 115
HEX: #76B6C4
RGB: 118, 182, 196
HEX: #7FCDFF
RGB: 127, 205, 255
HEX: #1DA2D8
RGB: 29, 162, 216
HEX: #DEF3F6
RGB: 222, 243, 246
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #064273 0%, #76B6C4 25%, #7FCDFF 50%, #1DA2D8 75%, #DEF3F6 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #064273 0%, #76B6C4 25%, #7FCDFF 50%, #1DA2D8 75%, #DEF3F6 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #064273 0%, #76B6C4 25%, #7FCDFF 50%, #1DA2D8 75%, #DEF3F6 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#064273
#76B6C4
#7FCDFF
#1DA2D8
#DEF3F6
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#064273
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic ocean palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #064273 as the dominant color for headers and #DEF3F6 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Ocean:
Dominant Color
#064273Use #064273 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#7FCDFFApply #7FCDFF as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#DEF3F6Reserve #DEF3F6 for accent elements like buttons, links, and important highlights. This cyan accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
6
Categories
4444
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.
#064273
BLUE
#064273 serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 207°S: 90%L: 24%#76B6C4
CYAN
#76B6C4 serves as the secondary/supporting color in this palette. This medium cyan (moderately saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 191°S: 40%L: 62%#7FCDFF
BLUE
#7FCDFF serves as the secondary/supporting color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 203°S: 100%L: 75%#1DA2D8
CYAN
#1DA2D8 serves as the secondary/supporting color in this palette. This medium cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 197°S: 76%L: 48%#DEF3F6
CYAN
#DEF3F6 serves as the accent/highlight color in this palette. This light cyan (moderately saturated) brings clarity and innovation Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 188°S: 57%L: 92%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Ocean Palette
The Ocean color palette is a majestic blend of blues that evokes the sensation of being by the sea, with its soothing waves and endless horizon. This palette has the power to transport us to a place of serenity and tranquility, where the mind can wander and creativity can flourish. At its core, the Ocean palette is a masterful combination of light blue, navy, turquoise, teal, and blue hues, each one carefully selected to create a sense of depth and harmony. The palette's deepest shade, 064273, is a rich navy blue that provides a sense of stability and foundation, while 76B6C4, a soft turquoise, adds a touch of warmth and coziness.
As we delve deeper into the palette, we find 7FCDFF, a bright and airy light blue that brings a sense of joy and playfulness, perfectly balanced by 1DA2D8, a vibrant teal that injects a burst of energy and dynamism. The palest shade, DEF3F6, is a serene blue that rounds out the palette, adding a sense of calmness and serenity. Each of these colors plays a vital role in creating a visual narrative that is both soothing and engaging. The Ocean palette's monochromatic scheme, with its range of blues, creates a sense of cohesion and flow, making it perfect for designs that require a sense of continuity and harmony.
The Ocean palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its modern and bold aesthetic makes it an excellent choice for designs that require a sense of freshness and innovation. For instance, a website for a coastal resort could use the Ocean palette to create a sense of place and atmosphere, while a brand that wants to convey a sense of trust and reliability could use the palette's deeper shades to create a sense of stability and dependability. The palette's cool and calming colors also make it an excellent choice for designs that require a sense of serenity and tranquility, such as a meditation or wellness app.
The colors in the Ocean palette have a profound impact on our emotions and behavior, influencing how we perceive and interact with a design. The palette's blues are known to evoke feelings of trust, loyalty, and wisdom, making them an excellent choice for designs that require a sense of authority and credibility. The lighter shades, such as 7FCDFF and DEF3F6, can create a sense of happiness and joy, while the deeper shades, such as 064273 and 1DA2D8, can create a sense of professionalism and sophistication. By carefully selecting the right shade and combination of colors, designers can create a visual language that resonates with their audience and communicates their message with clarity and precision.
To get the most out of the Ocean palette, designers can experiment with complementary colors, such as oranges and yellows, to create a sense of contrast and visual interest. Pairing the palette's blues with neutral shades, such as whites and grays, can also create a sense of balance and harmony. When working with the Ocean palette, it's essential to consider the 60-30-10 rule, where the dominant color, such as 76B6C4, occupies 60% of the design, the secondary color, such as 1DA2D8, occupies 30%, and the accent color, such as 7FCDFF, occupies 10%. By following this rule and experimenting with different combinations and shades, designers can unlock the full potential of the Ocean palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the ocean palette effectively in your projects.