Pastel And Dark Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #B7C6E7
RGB: 183, 198, 231
HEX: #E5EDFF
RGB: 229, 237, 255
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #8D96A9
RGB: 141, 150, 169
HEX: #3E4772
RGB: 62, 71, 114
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #B7C6E7 0%, #E5EDFF 25%, #FFFFFF 50%, #8D96A9 75%, #3E4772 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #B7C6E7 0%, #E5EDFF 25%, #FFFFFF 50%, #8D96A9 75%, #3E4772 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #B7C6E7 0%, #E5EDFF 25%, #FFFFFF 50%, #8D96A9 75%, #3E4772 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#B7C6E7
#E5EDFF
#FFFFFF
#8D96A9
#3E4772
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#B7C6E7
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary pastel and dark blue palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #B7C6E7 as the dominant color for headers and #3E4772 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Pastel And Dark Blue:
Dominant Color
#B7C6E7Use #B7C6E7 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#FFFFFFApply #FFFFFF as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#3E4772Reserve #3E4772 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3322
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#B7C6E7
BLUE
#B7C6E7 serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 221°S: 50%L: 81%#E5EDFF
BLUE
#E5EDFF serves as the secondary/supporting color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 222°S: 100%L: 95%#FFFFFF
WHITE
#FFFFFF serves as the secondary/supporting color in this palette. This light white (muted) brings cleanliness and simplicity Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 0%L: 100%#8D96A9
BLUE
#8D96A9 serves as the secondary/supporting color in this palette. This medium blue (muted) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 221°S: 14%L: 61%#3E4772
BLUE
#3E4772 serves as the accent/highlight color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 230°S: 30%L: 35%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Pastel And Dark Blue Palette
The Pastel And Dark Blue color palette is a masterful blend of soothing tones and dramatic contrasts, evoking a sense of serenity and sophistication that can elevate any design to new heights. At its core, this palette is about balance and harmony, bringing together a range of blues that evoke the vastness of a clear sky and the depths of a still ocean. The palette's lightest shade, E5EDFF, is a gentle pastel that adds a touch of softness and vulnerability, while the darkest shade, 3E4772, provides a sense of stability and professionalism.
As we delve deeper into the palette, we find that each color plays a unique role in creating a visual narrative. The pale blue hue, B7C6E7, is a versatile shade that can be used as a background or accent color, adding a sense of calmness and serenity to any design. In contrast, the crisp white tone, FFFFFF, provides a clean and neutral background that allows other colors to take center stage. The mid-tone blue, 8D96A9, serves as a bridge between the lighter and darker shades, creating a sense of continuity and flow. Meanwhile, the rich dark blue, 3E4772, adds a sense of depth and drama, drawing the viewer's eye and creating a lasting impression.
The Pastel And Dark Blue palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. Designers can use this palette to create a professional and corporate visual identity, or to add a touch of sophistication to a tech-related project. The palette's cool and bold tones make it particularly well-suited for designs that require a sense of innovation and forward thinking. Whether used in a subtle and understated way or as a bold statement, the Pastel And Dark Blue palette is sure to make a lasting impression on viewers.
The colors in this palette also have a profound impact on viewer perception and behavior, influencing emotions and attitudes in subtle but powerful ways. The light blue shades, such as B7C6E7 and E5EDFF, can evoke feelings of trust and loyalty, while the darker blue tones, like 3E4772, can convey a sense of authority and expertise. The palette's overall cool tone can also help to create a sense of calmness and clarity, making it ideal for designs that require a sense of focus and concentration. By leveraging the psychological effects of these colors, designers can create designs that not only look great but also resonate with their target audience on a deeper level.
For designers looking to get the most out of the Pastel And Dark Blue palette, it's worth experimenting with complementary colors and pairing suggestions to create a unique and captivating visual identity. Try pairing the pale blue hue, B7C6E7, with a warm beige tone to create a sense of contrast and visual interest. Alternatively, use the dark blue shade, 3E4772, as an accent color to add a pop of color and create a sense of drama. By following best practices such as using a limited color palette, selecting colors that complement each other, and considering the psychological effects of each color, designers can unlock the full potential of the Pastel And Dark Blue palette and create designs that truly stand out.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the pastel and dark blue palette effectively in your projects.
