Pastel Blue 1 Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #98BAD5
RGB: 152, 186, 213
HEX: #C6D3E3
RGB: 198, 211, 227
HEX: #304674
RGB: 48, 70, 116
HEX: #B2CBDE
RGB: 178, 203, 222
HEX: #D8E1E8
RGB: 216, 225, 232
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #98BAD5 0%, #C6D3E3 25%, #304674 50%, #B2CBDE 75%, #D8E1E8 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #98BAD5 0%, #C6D3E3 25%, #304674 50%, #B2CBDE 75%, #D8E1E8 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #98BAD5 0%, #C6D3E3 25%, #304674 50%, #B2CBDE 75%, #D8E1E8 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#98BAD5
#C6D3E3
#304674
#B2CBDE
#D8E1E8
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#98BAD5
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and light & airy moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic pastel blue 1 palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #98BAD5 as the dominant color for headers and #D8E1E8 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Pastel Blue 1:
Dominant Color
#98BAD5Use #98BAD5 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#304674Apply #304674 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#D8E1E8Reserve #D8E1E8 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
4485
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#98BAD5
BLUE
#98BAD5 serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 207°S: 42%L: 72%#C6D3E3
BLUE
#C6D3E3 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 213°S: 34%L: 83%#304674
BLUE
#304674 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 221°S: 41%L: 32%#B2CBDE
BLUE
#B2CBDE serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 206°S: 40%L: 78%#D8E1E8
BLUE
#D8E1E8 serves as the accent/highlight color in this palette. This light blue (muted) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 206°S: 26%L: 88%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites, minimalist designs, health & wellness. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Pastel Blue 1 Palette
The Pastel Blue 1 color palette is a soothing and calming collection of hues that evoke feelings of serenity and tranquility, perfect for designs that require a sense of professionalism and sophistication. This palette is dominated by various shades of blue, from the lightest whisper of sky blue to the deepest tones of navy, creating a sense of continuity and cohesion that is both visually appealing and emotionally engaging. The overall effect is one of coolness and clarity, making it an ideal choice for designs that need to convey a sense of trust and reliability.
At the heart of the Pastel Blue 1 palette is a range of blues that work together in perfect harmony, each one playing a specific role in creating the overall aesthetic. The pale blue shade, represented by the code 98BAD5, is a gentle and soothing hue that provides a sense of calmness and serenity, while the slightly deeper tone, C6D3E3, adds a touch of warmth and sophistication. In contrast, the dark blue shade, 304674, provides a sense of depth and stability, grounding the design and preventing it from feeling too ephemeral. The other two shades, B2CBDE and D8E1E8, work together to create a sense of balance and harmony, with the former adding a touch of vibrancy and the latter providing a sense of lightness and airiness.
The Pastel Blue 1 palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. It is particularly well-suited to corporate and tech designs, where a sense of professionalism and sophistication is essential. For example, a website for a financial institution or a tech startup could use this palette to create a sense of trust and reliability, while a branding campaign for a healthcare company could use it to convey a sense of calmness and care. The palette's cool and calming tones also make it an excellent choice for designs that need to promote relaxation and wellness, such as a spa or a yoga studio.
The colors in the Pastel Blue 1 palette have a profound impact on the viewer's perception and behavior, influencing their emotional state and shaping their response to the design. The light blue shades, such as 98BAD5 and D8E1E8, have a calming effect, reducing stress and anxiety, while the deeper tones, such as 304674, create a sense of trust and authority. The palette's overall coolness also helps to promote a sense of clarity and focus, making it easier for the viewer to absorb and process information. By using this palette, designers can create a sense of emotional connection with their audience, building trust and loyalty, and ultimately driving engagement and conversion.
To get the most out of the Pastel Blue 1 palette, designers should consider pairing it with complementary colors that enhance its calming and soothing effects. For example, adding a touch of green, such as a muted sage or olive tone, can create a sense of balance and harmony, while a pop of bright coral or yellow can add a touch of vibrancy and energy. When working with this palette, it is also essential to consider the 60-30-10 rule, where the dominant color, such as 98BAD5, takes up about 60 percent of the design, the secondary color, such as C6D3E3, takes up about 30 percent, and the accent color, such as 304674, takes up about 10 percent. By following these guidelines and using the Pastel Blue 1 palette thoughtfully and intentionally, designers can create designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the pastel blue 1 palette effectively in your projects.
