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Pastel Blue 1 Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #98BAD5

RGB: 152, 186, 213

HEX: #C6D3E3

RGB: 198, 211, 227

HEX: #304674

RGB: 48, 70, 116

HEX: #B2CBDE

RGB: 178, 203, 222

HEX: #D8E1E8

RGB: 216, 225, 232

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#98BAD5
On White
2.03:1
Fail
On Black
10.32:1
AAA (Enhanced)
#C6D3E3
On White
1.52:1
Fail
On Black
13.83:1
AAA (Enhanced)
#304674
On White
9.32:1
AAA (Enhanced)
On Black
2.25:1
Fail
#B2CBDE
On White
1.68:1
Fail
On Black
12.49:1
AAA (Enhanced)
#D8E1E8
On White
1.32:1
Fail
On Black
15.86:1
AAA (Enhanced)

Color Pair Combinations (10 total)

#304674 / #D8E1E8
7.03:1
AAA (Enhanced)
#C6D3E3 / #304674
6.14:1
AA (Standard)
#304674 / #B2CBDE
5.54:1
AA (Standard)
#98BAD5 / #304674
4.58:1
AA (Standard)
#98BAD5 / #D8E1E8
1.54:1
Fail
#98BAD5 / #C6D3E3
1.34:1
Fail
#B2CBDE / #D8E1E8
1.27:1
Fail
#98BAD5 / #B2CBDE
1.21:1
Fail
#C6D3E3 / #D8E1E8
1.15:1
Fail
#C6D3E3 / #B2CBDE
1.11:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
10.32:1 (AAA)
Aa
Secondary
13.83:1 (AAA)
Aa
Accent
9.32:1 (AAA)
Aa
Background
12.49:1 (AAA)
Aa
Neutral
15.86:1 (AAA)

Buttons

Optimized for readability
Primary: 10.32:1 AAA
Secondary: 13.83:1 AAA
Accent: 9.32:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #98BAD5 0%, #C6D3E3 25%, #304674 50%, #B2CBDE 75%, #D8E1E8 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #98BAD5 0%, #C6D3E3 25%, #304674 50%, #B2CBDE 75%, #D8E1E8 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #98BAD5 0%, #C6D3E3 25%, #304674 50%, #B2CBDE 75%, #D8E1E8 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#98BAD5

#C6D3E3

#304674

#B2CBDE

#D8E1E8

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy, with an airy and optimistic feel

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Reliable
Professional
Secure
Stable
Trustworthy

Perfect For These Industries

Finance & Banking
Technology
Healthcare
Corporate

Target Audience

Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands

Individual Color Psychology

#98BAD5

Peaceful and airy

Emotions Evoked

Calm
Serenity
Openness
Peace

Personality Traits

Trustworthy
Dependable
Intelligent
Professional
Calm

Brand Traits

Reliable
Professional
Secure
Stable
Trustworthy

Ideal Industries

Finance & Banking
Technology
Healthcare
Corporate
Insurance
Social Media
Aviation

Marketing Use

Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.

Cultural Meanings

Western: Trust, loyalty, wisdom, confidence, intelligence
Eastern: Immortality, spirituality, depth, stability
Global: Most universally liked color, depth, stability

Color Harmony Analysis

Palette Mood

BalancedLight & Airy

Temperature

Cool

This palette combines balanced and light & airy moods with cool tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic pastel blue 1 palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #98BAD5 as the dominant color for headers and #D8E1E8 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Pastel Blue 1:

60%

Dominant Color

#98BAD5

Use #98BAD5 as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.

30%

Secondary Color

#304674

Apply #304674 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#D8E1E8

Reserve #D8E1E8 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

2

Associated Tags

6

Categories

4485

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.

  • #98BAD5

    BLUE

    #98BAD5 serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.

    Light toneH: 207°S: 42%L: 72%
  • #C6D3E3

    BLUE

    #C6D3E3 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 213°S: 34%L: 83%
  • #304674

    BLUE

    #304674 serves as the secondary/supporting color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 221°S: 41%L: 32%
  • #B2CBDE

    BLUE

    #B2CBDE serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 206°S: 40%L: 78%
  • #D8E1E8

    BLUE

    #D8E1E8 serves as the accent/highlight color in this palette. This light blue (muted) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Light toneH: 206°S: 26%L: 88%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangelight

Light palette creates airy, open designs with excellent readability for dark text overlays.

💡 Pro Tips for This Palette

  • Perfect for: corporate branding, business websites, minimalist designs, health & wellness. The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Pastel Blue 1 Palette

The Pastel Blue 1 color palette is a soothing and calming collection of hues that evoke feelings of serenity and tranquility, perfect for designs that require a sense of professionalism and sophistication. This palette is dominated by various shades of blue, from the lightest whisper of sky blue to the deepest tones of navy, creating a sense of continuity and cohesion that is both visually appealing and emotionally engaging. The overall effect is one of coolness and clarity, making it an ideal choice for designs that need to convey a sense of trust and reliability.

At the heart of the Pastel Blue 1 palette is a range of blues that work together in perfect harmony, each one playing a specific role in creating the overall aesthetic. The pale blue shade, represented by the code 98BAD5, is a gentle and soothing hue that provides a sense of calmness and serenity, while the slightly deeper tone, C6D3E3, adds a touch of warmth and sophistication. In contrast, the dark blue shade, 304674, provides a sense of depth and stability, grounding the design and preventing it from feeling too ephemeral. The other two shades, B2CBDE and D8E1E8, work together to create a sense of balance and harmony, with the former adding a touch of vibrancy and the latter providing a sense of lightness and airiness.

The Pastel Blue 1 palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. It is particularly well-suited to corporate and tech designs, where a sense of professionalism and sophistication is essential. For example, a website for a financial institution or a tech startup could use this palette to create a sense of trust and reliability, while a branding campaign for a healthcare company could use it to convey a sense of calmness and care. The palette's cool and calming tones also make it an excellent choice for designs that need to promote relaxation and wellness, such as a spa or a yoga studio.

The colors in the Pastel Blue 1 palette have a profound impact on the viewer's perception and behavior, influencing their emotional state and shaping their response to the design. The light blue shades, such as 98BAD5 and D8E1E8, have a calming effect, reducing stress and anxiety, while the deeper tones, such as 304674, create a sense of trust and authority. The palette's overall coolness also helps to promote a sense of clarity and focus, making it easier for the viewer to absorb and process information. By using this palette, designers can create a sense of emotional connection with their audience, building trust and loyalty, and ultimately driving engagement and conversion.

To get the most out of the Pastel Blue 1 palette, designers should consider pairing it with complementary colors that enhance its calming and soothing effects. For example, adding a touch of green, such as a muted sage or olive tone, can create a sense of balance and harmony, while a pop of bright coral or yellow can add a touch of vibrancy and energy. When working with this palette, it is also essential to consider the 60-30-10 rule, where the dominant color, such as 98BAD5, takes up about 60 percent of the design, the secondary color, such as C6D3E3, takes up about 30 percent, and the accent color, such as 304674, takes up about 10 percent. By following these guidelines and using the Pastel Blue 1 palette thoughtfully and intentionally, designers can create designs that are both visually stunning and emotionally resonant.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Pastel Blue 1 Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the pastel blue 1 palette effectively in your projects.