Pastel Pink Purple Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #F9ABE7
RGB: 249, 171, 231
HEX: #E1A9F6
RGB: 225, 169, 246
HEX: #D1BBF9
RGB: 209, 187, 249
HEX: #C6C7FF
RGB: 198, 199, 255
HEX: #B5E5FF
RGB: 181, 229, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #F9ABE7 0%, #E1A9F6 25%, #D1BBF9 50%, #C6C7FF 75%, #B5E5FF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #F9ABE7 0%, #E1A9F6 25%, #D1BBF9 50%, #C6C7FF 75%, #B5E5FF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #F9ABE7 0%, #E1A9F6 25%, #D1BBF9 50%, #C6C7FF 75%, #B5E5FF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#F9ABE7
#E1A9F6
#D1BBF9
#C6C7FF
#B5E5FF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#F9ABE7
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic pastel pink purple blue palette features 5 carefully selected cool tones that create a light and airy aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for minimalist designs and health & wellness.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #F9ABE7 as the dominant color for headers and #B5E5FF for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Pastel Pink Purple Blue:
Dominant Color
#F9ABE7Use #F9ABE7 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#D1BBF9Apply #D1BBF9 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#B5E5FFReserve #B5E5FF for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
1317
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a light and airy aesthetic perfect for minimalist designs and health & wellness.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#F9ABE7
PINK
#F9ABE7 serves as the primary/dominant color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.
Light toneH: 314°S: 87%L: 82%#E1A9F6
PURPLE
#E1A9F6 serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 284°S: 81%L: 81%#D1BBF9
PURPLE
#D1BBF9 serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 261°S: 84%L: 85%#C6C7FF
BLUE
#C6C7FF serves as the secondary/supporting color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 239°S: 100%L: 89%#B5E5FF
BLUE
#B5E5FF serves as the accent/highlight color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 201°S: 100%L: 85%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: minimalist designs, health & wellness. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a light and airy feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Pastel Pink Purple Blue Palette
The Pastel Pink Purple Blue color palette is a captivating and emotive collection of hues that evoke a sense of serenity and wonder. This enchanting palette is characterized by its soft, gentle tones that blend seamlessly together to create a harmonious visual experience. As the name suggests, the palette features a range of pastel shades, from the delicate F9ABE7, a pale pink with a hint of peach, to the soothing C6C7FF, a gentle blue that adds a sense of calmness to the overall palette. The combination of these colors creates a dreamy and ethereal atmosphere, perfect for designs that aim to evoke a sense of romance and elegance.
Delving deeper into the palette, we find that each color plays a unique role in creating the overall aesthetic. The E1A9F6, a soft magenta with a touch of purple, adds a sense of vibrancy and energy to the palette, while the D1BBF9, a pale plum with a hint of blue, provides a sense of depth and richness. The B5E5FF, a pale blue with a touch of green, adds a sense of freshness and coolness to the palette, balancing out the warmer tones of the pink and plum shades. The F9ABE7, with its pale pink hue, serves as a beautiful anchor for the palette, tying together the various colors and creating a sense of cohesion. The C6C7FF, with its gentle blue tone, provides a sense of stability and calmness, grounding the palette and preventing it from feeling too overwhelming or chaotic.
The Pastel Pink Purple Blue color palette is incredibly versatile and can be applied to a wide range of design projects, from website design and app development to branding and marketing materials. Its soft, pastel tones make it perfect for designs that aim to evoke a sense of elegance and sophistication, such as wedding websites, fashion brands, or luxury products. The palette's cool and light tones also make it suitable for designs that require a sense of calmness and serenity, such as wellness apps, meditation platforms, or spa websites. Additionally, the palette's vibrant and bold tones make it perfect for designs that aim to grab attention and evoke a sense of excitement, such as event promotions, party invitations, or social media campaigns.
The colors in the Pastel Pink Purple Blue palette have a profound impact on viewer perception and behavior, influencing emotions and moods in subtle yet powerful ways. The pale pink and plum shades can evoke feelings of warmth and nurturing, while the soft blue tones can create a sense of trust and loyalty. The magenta and purple shades can add a sense of creativity and playfulness, stimulating the imagination and inspiring new ideas. By carefully balancing these colors, designers can create a visual experience that not only captivates the viewer's attention but also resonates with their emotions and values.
For designers looking to incorporate the Pastel Pink Purple Blue color palette into their work, there are several pro tips to keep in mind. To create a sense of contrast and visual interest, consider pairing the palette with complementary colors such as deep greens, rich browns, or metallic golds. When pairing the colors within the palette, try combining the F9ABE7 with the D1BBF9 to create a beautiful ombre effect, or pairing the E1A9F6 with the C6C7FF to create a sense of harmony and balance. Additionally, consider using the B5E5FF as an accent color to add a pop of freshness and coolness to the design. By following these tips and experimenting with different combinations, designers can unlock the full potential of the Pastel Pink Purple Blue color palette and create stunning visual experiences that captivate and inspire their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the pastel pink purple blue palette effectively in your projects.
