Pastel Pink To Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #F3C6F2
RGB: 243, 198, 242
HEX: #EFA6B6
RGB: 239, 166, 182
HEX: #BD98E0
RGB: 189, 152, 224
HEX: #8D90E2
RGB: 141, 144, 226
HEX: #7554AE
RGB: 117, 84, 174
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #F3C6F2 0%, #EFA6B6 25%, #BD98E0 50%, #8D90E2 75%, #7554AE 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #F3C6F2 0%, #EFA6B6 25%, #BD98E0 50%, #8D90E2 75%, #7554AE 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #F3C6F2 0%, #EFA6B6 25%, #BD98E0 50%, #8D90E2 75%, #7554AE 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#F3C6F2
#EFA6B6
#BD98E0
#8D90E2
#7554AE
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#F3C6F2
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic pastel pink to purple palette features 5 carefully selected cool tones that create a light and airy aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for minimalist designs and health & wellness.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #F3C6F2 as the dominant color for headers and #7554AE for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Pastel Pink To Purple:
Dominant Color
#F3C6F2Use #F3C6F2 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#BD98E0Apply #BD98E0 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#7554AEReserve #7554AE for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
3
Categories
1117
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a light and airy aesthetic perfect for minimalist designs and health & wellness.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#F3C6F2
PINK
#F3C6F2 serves as the primary/dominant color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.
Light toneH: 301°S: 65%L: 86%#EFA6B6
RED
#EFA6B6 serves as the secondary/supporting color in this palette. This light red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 347°S: 70%L: 79%#BD98E0
PURPLE
#BD98E0 serves as the secondary/supporting color in this palette. This light purple (moderately saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 271°S: 54%L: 74%#8D90E2
BLUE
#8D90E2 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 238°S: 59%L: 72%#7554AE
PURPLE
#7554AE serves as the accent/highlight color in this palette. This medium purple (moderately saturated) brings creative and luxurious Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 262°S: 36%L: 51%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: minimalist designs, health & wellness. The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a light and airy feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Pastel Pink To Purple Palette
The Pastel Pink To Purple color palette is a masterful blend of soft, soothing hues that evoke a sense of serenity and elegance, perfect for designs that aim to convey a sense of femininity and sophistication. At its core, this palette is about creating a visual experience that is both calming and uplifting, with a gentle transition from pale pink to rich purple that is sure to captivate the viewer's imagination. The palette's balanced composition, which includes the delicate F3C6F2, the warm EF A6B6, the soft BD98E0, the muted 8D90E2, and the deep 7554AE, works together in harmony to create a sense of modernity and refinement.
Delving deeper into the individual colors that make up this palette, we find that each shade plays a unique role in creating the overall aesthetic. The pale F3C6F2 provides a subtle base tone that sets the stage for the rest of the colors, while the warm EF A6B6 adds a touch of vibrancy and energy to the design. The soft BD98E0, with its gentle blend of purple and gray, serves as a bridge between the lighter and darker shades, creating a sense of continuity and flow. The muted 8D90E2, with its understated elegance, provides a sophisticated contrast to the richer tones, while the deep 7554AE adds a sense of luxury and depth to the design. Each of these colors, with its unique characteristics and connotations, contributes to the palette's overall sense of balance and harmony.
In terms of practical applications, the Pastel Pink To Purple color palette is incredibly versatile, lending itself to a wide range of design contexts, from websites and apps to branding and marketing materials. Designers looking to create a feminine and modern aesthetic will find this palette to be particularly well-suited for projects that require a sense of sophistication and elegance. For example, a fashion brand or beauty company might use this palette to create a visually stunning website or social media campaign that resonates with their target audience. Similarly, a lifestyle or wellness app might use this palette to create a calming and uplifting user experience that promotes relaxation and self-care.
The Pastel Pink To Purple color palette also has a profound impact on viewer perception and behavior, with each color influencing the viewer's emotional state and psychological response. The soft pinks and purples in this palette are known to evoke feelings of calmness and serenity, while the deeper, richer tones can create a sense of luxury and sophistication. By carefully balancing these colors, designers can create a visual experience that is both soothing and engaging, drawing the viewer in and encouraging them to explore the design further. Furthermore, the palette's subtle gray and blue undertones can help to create a sense of balance and stability, making it an excellent choice for designs that require a sense of trust and reliability.
To get the most out of the Pastel Pink To Purple color palette, designers should consider pairing these colors with complementary shades that enhance their natural beauty and elegance. For example, pairing the pale F3C6F2 with a deep charcoal gray can create a stunning visual contrast that highlights the color's delicate qualities. Similarly, combining the soft BD98E0 with a muted green or blue can create a sense of natural harmony and balance. By experimenting with different pairings and combinations, designers can unlock the full potential of this palette and create designs that are truly unique and captivating. Additionally, it is essential to consider the design principles of contrast, hierarchy, and white space to ensure that the colors are used effectively and the design is visually appealing.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the pastel pink to purple palette effectively in your projects.
