Pink White Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #FFFFFF
RGB: 255, 255, 255
HEX: #FDB2E7
RGB: 253, 178, 231
HEX: #FB93D7
RGB: 251, 147, 215
HEX: #EE61BD
RGB: 238, 97, 189
HEX: #F24AB8
RGB: 242, 74, 184
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #FFFFFF 0%, #FDB2E7 25%, #FB93D7 50%, #EE61BD 75%, #F24AB8 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #FFFFFF 0%, #FDB2E7 25%, #FB93D7 50%, #EE61BD 75%, #F24AB8 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #FFFFFF 0%, #FDB2E7 25%, #FB93D7 50%, #EE61BD 75%, #F24AB8 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#FFFFFF
#FDB2E7
#FB93D7
#EE61BD
#F24AB8
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with an airy and optimistic feel
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#FFFFFF
Clean and minimal
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates sense of space and simplicity. Used in minimalist designs, medical fields, and luxury brands. Provides contrast and breathing room.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary pink white palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #FFFFFF as the dominant color for headers and #F24AB8 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Pink White:
Dominant Color
#FFFFFFUse #FFFFFF as your primary color for backgrounds, main content areas. This white tone should occupy about 60% of your design space.
Secondary Color
#FB93D7Apply #FB93D7 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#F24AB8Reserve #F24AB8 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3082
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#FFFFFF
WHITE
#FFFFFF serves as the primary/dominant color in this palette. This light white (muted) brings cleanliness and simplicity Use it for backgrounds, containers, and large surface areas.
Light toneH: 0°S: 0%L: 100%#FDB2E7
PINK
#FDB2E7 serves as the secondary/supporting color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 318°S: 95%L: 85%#FB93D7
PINK
#FB93D7 serves as the secondary/supporting color in this palette. This light pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 321°S: 93%L: 78%#EE61BD
PINK
#EE61BD serves as the secondary/supporting color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 321°S: 81%L: 66%#F24AB8
PINK
#F24AB8 serves as the accent/highlight color in this palette. This medium pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 321°S: 87%L: 62%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands, minimalist designs, health & wellness. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Pink White Palette
The Pink White color palette is a delicate and soothing combination of hues that evoke feelings of warmth and serenity, making it an ideal choice for designs that aim to convey a sense of modern elegance and sophistication. This palette is predominantly composed of soft pink shades, ranging from the pale and gentle FDB2E7 to the deeper and richer EE61BD, with the occasional touch of pure white, represented by the code FFFFFFF, which adds a sense of clarity and freshness to the overall aesthetic. The palette also features the subtle and feminine FB93D7, as well as the bold and vibrant F24AB8, which adds a pop of color and energy to the design.
Delving deeper into each of the colors that make up the Pink White palette, it becomes clear that each shade has a unique role to play in creating the overall visual identity. The FDB2E7, for instance, is a light and airy shade that provides a sense of softness and delicacy, while the FB93D7 adds a touch of warmth and subtlety, making it perfect for backgrounds and textures. The EE61BD, on the other hand, is a deeper and more saturated shade that adds a sense of depth and richness to the design, making it ideal for accents and highlights. The F24AB8, with its bold and vibrant tone, is perfect for creating a sense of excitement and energy, and can be used to draw attention to specific elements or calls to action. Meanwhile, the FFFFFFF provides a clean and neutral background that allows the other colors to take center stage.
The Pink White palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its soft and feminine color scheme makes it particularly well-suited for designs that target a female audience, such as fashion and beauty websites, or apps that focus on wellness and self-care. The palette's modern and elegant aesthetic also makes it a great choice for luxury brands and high-end products, where a sense of sophistication and refinement is essential. Additionally, the palette's light and airy color scheme makes it perfect for spring and summer-themed designs, where a sense of freshness and renewal is key.
The colors in the Pink White palette also have a profound impact on viewer perception and behavior, as they are often associated with feelings of warmth, comfort, and nurturing. The pink shades, in particular, are known to evoke emotions of love and compassion, making them perfect for designs that aim to create a sense of connection and community. The white, on the other hand, provides a sense of clarity and purity, making it ideal for designs that require a sense of simplicity and elegance. By leveraging these psychological effects, designers can create designs that not only look beautiful but also resonate with their audience on a deeper level.
For designers looking to get the most out of the Pink White palette, it's worth considering how to pair these colors with complementary hues to create a sense of contrast and visual interest. One approach is to pair the soft pink shades with deep, rich colors like emerald green or navy blue, which creates a sense of drama and sophistication. Alternatively, designers can pair the bold and vibrant F24AB8 with neutral shades like gray or beige, which helps to balance out its energy and create a sense of harmony. By experimenting with different pairing combinations and design techniques, designers can unlock the full potential of the Pink White palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the pink white palette effectively in your projects.
