Plum Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #DEAFC7
RGB: 222, 175, 199
HEX: #BF86A2
RGB: 191, 134, 162
HEX: #A2567C
RGB: 162, 86, 124
HEX: #883860
RGB: 136, 56, 96
HEX: #682144
RGB: 104, 33, 68
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #DEAFC7 0%, #BF86A2 25%, #A2567C 50%, #883860 75%, #682144 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #DEAFC7 0%, #BF86A2 25%, #A2567C 50%, #883860 75%, #682144 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #DEAFC7 0%, #BF86A2 25%, #A2567C 50%, #883860 75%, #682144 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#DEAFC7
#BF86A2
#A2567C
#883860
#682144
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#DEAFC7
Warm and caring
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic plum purple palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #DEAFC7 as the dominant color for headers and #682144 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Plum Purple:
Dominant Color
#DEAFC7Use #DEAFC7 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.
Secondary Color
#A2567CApply #A2567C as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#682144Reserve #682144 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
5
Categories
3652
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#DEAFC7
PINK
#DEAFC7 serves as the primary/dominant color in this palette. This light pink (moderately saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.
Light toneH: 329°S: 42%L: 78%#BF86A2
PINK
#BF86A2 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 331°S: 31%L: 64%#A2567C
PINK
#A2567C serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 330°S: 31%L: 49%#883860
PINK
#883860 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 330°S: 42%L: 38%#682144
PINK
#682144 serves as the accent/highlight color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 330°S: 52%L: 27%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Plum Purple Palette
The Plum Purple color palette is a masterful blend of rich, velvety hues that evoke a sense of luxury and sophistication, perfect for designs that aim to convey elegance and refinement. At its core, this palette is a harmonious progression of plum-inspired shades, ranging from the soft, gentle tone of deafc7 to the deep, bold richness of 682144, with each color working in tandem to create a sense of depth and visual interest. As the colors unfold, they reveal a nuanced narrative of warmth and femininity, making this palette an ideal choice for designs that cater to a discerning, fashion-conscious audience.
Delving deeper into the palette, we find that each color plays a distinct role in the overall aesthetic. The lightest shade, deafc7, brings a touch of softness and airiness to the design, serving as a perfect background or accent color to add a hint of warmth. As we progress to bf86a2, the color becomes slightly more saturated, introducing a sense of coral and pink undertones that add a touch of playfulness and whimsy. The middle shade, a2567c, marks a turning point in the palette, as the color deepens and becomes more richly plum-like, with a hint of gray that adds a sense of balance and stability. The penultimate shade, 883860, is a masterclass in dramatic flair, with its bold, crimson-tinged hue that commands attention and adds a sense of urgency. Finally, the darkest shade, 682144, serves as a profound anchor, grounding the design in a sense of luxury and sophistication.
In practical terms, the Plum Purple palette is an incredibly versatile choice for designers, lending itself beautifully to a wide range of applications, from website design and app development to branding and marketing campaigns. Its warm, feminine aesthetic makes it an ideal fit for fashion, beauty, and lifestyle brands, while its modern, elegant sensibility also suits more corporate or professional contexts. Whether used in its entirety or in select combinations, this palette is sure to add a touch of refinement and poise to any design, making it an excellent choice for designers seeking to create a lasting impression on their audience.
The psychological impact of the Plum Purple palette is equally noteworthy, as each color works to influence viewer perception and behavior in subtle yet powerful ways. The softer shades, such as deafc7 and bf86a2, can create a sense of approachability and friendliness, while the deeper, richer shades, like a2567c and 883860, can evoke feelings of excitement and energy. The darkest shade, 682144, can add a sense of gravity and importance, making it an excellent choice for calls-to-action or other design elements that require a sense of urgency. By leveraging these psychological effects, designers can use the Plum Purple palette to craft a compelling narrative that resonates with their audience on a deep, emotional level.
For designers seeking to get the most out of the Plum Purple palette, there are several pro tips to keep in mind. To create a sense of contrast and visual interest, consider pairing the palette with complementary colors like neutral grays or soft peaches. When pairing the colors, it's often effective to use the lighter shades as backgrounds or accents, while reserving the deeper shades for more prominent design elements. Additionally, designers can experiment with layering and texture to add depth and dimension to their designs, using the Plum Purple palette as a foundation for a wide range of creative expressions. By following these best practices and embracing the full range of possibilities offered by this palette, designers can unlock the full potential of the Plum Purple color palette and create designs that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the plum purple palette effectively in your projects.
