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Plum Purple Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #DEAFC7

RGB: 222, 175, 199

HEX: #BF86A2

RGB: 191, 134, 162

HEX: #A2567C

RGB: 162, 86, 124

HEX: #883860

RGB: 136, 56, 96

HEX: #682144

RGB: 104, 33, 68

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#DEAFC7
On White
1.9:1
Fail
On Black
11.06:1
AAA (Enhanced)
#BF86A2
On White
2.94:1
Fail
On Black
7.15:1
AAA (Enhanced)
#A2567C
On White
5.05:1
AA (Standard)
On Black
4.16:1
AA (Large Text)
#883860
On White
7.55:1
AAA (Enhanced)
On Black
2.78:1
Fail
#682144
On White
11.11:1
AAA (Enhanced)
On Black
1.89:1
Fail

Color Pair Combinations (10 total)

#DEAFC7 / #682144
5.85:1
AA (Standard)
#DEAFC7 / #883860
3.98:1
AA (Large Text)
#BF86A2 / #682144
3.78:1
AA (Large Text)
#DEAFC7 / #A2567C
2.66:1
Fail
#BF86A2 / #883860
2.57:1
Fail
#A2567C / #682144
2.2:1
Fail
#BF86A2 / #A2567C
1.72:1
Fail
#DEAFC7 / #BF86A2
1.55:1
Fail
#A2567C / #883860
1.5:1
Fail
#883860 / #682144
1.47:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
11.06:1 (AAA)
Aa
Secondary
7.15:1 (AAA)
Aa
Accent
5.05:1 (AA)
Aa
Background
7.55:1 (AAA)
Aa
Neutral
11.11:1 (AAA)

Buttons

Optimized for readability
Primary: 11.06:1 AAA
Secondary: 7.15:1 AAA
Accent: 5.05:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #DEAFC7 0%, #BF86A2 25%, #A2567C 50%, #883860 75%, #682144 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #DEAFC7 0%, #BF86A2 25%, #A2567C 50%, #883860 75%, #682144 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #DEAFC7 0%, #BF86A2 25%, #A2567C 50%, #883860 75%, #682144 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#DEAFC7

#BF86A2

#A2567C

#883860

#682144

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Perfect For These Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#DEAFC7

Warm and caring

Emotions Evoked

Compassion
Care
Romance
Femininity
Warmth

Personality Traits

Compassionate
Playful
Romantic
Youthful
Caring

Brand Traits

Friendly
Nurturing
Modern
Approachable
Gentle

Ideal Industries

Beauty & Cosmetics
Fashion
Children's Products
Healthcare
Bakery
Weddings

Marketing Use

Appeals to feminine markets, evokes compassion and care. Used in healthcare and beauty. Hot pink captures attention and conveys energy and fun.

Cultural Meanings

Western: Romance, femininity, compassion, playfulness
Eastern: Youth, good health, marriage, celebration
Global: Love, care, gentleness, modern femininity

Color Harmony Analysis

Palette Mood

Balanced

Temperature

Warm

This palette combines balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic plum purple palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #DEAFC7 as the dominant color for headers and #682144 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Plum Purple:

60%

Dominant Color

#DEAFC7

Use #DEAFC7 as your primary color for backgrounds, main content areas. This pink tone should occupy about 60% of your design space.

30%

Secondary Color

#A2567C

Apply #A2567C as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#682144

Reserve #682144 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

4

Associated Tags

5

Categories

3652

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.

  • #DEAFC7

    PINK

    #DEAFC7 serves as the primary/dominant color in this palette. This light pink (moderately saturated) brings playfulness and compassion Use it for backgrounds, containers, and large surface areas.

    Light toneH: 329°S: 42%L: 78%
  • #BF86A2

    PINK

    #BF86A2 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 331°S: 31%L: 64%
  • #A2567C

    PINK

    #A2567C serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 330°S: 31%L: 49%
  • #883860

    PINK

    #883860 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 330°S: 42%L: 38%
  • #682144

    PINK

    #682144 serves as the accent/highlight color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 330°S: 52%L: 27%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationmoderate

Moderate saturation balances visual interest with professional restraint.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Plum Purple Palette

The Plum Purple color palette is a masterful blend of rich, velvety hues that evoke a sense of luxury and sophistication, perfect for designs that aim to convey elegance and refinement. At its core, this palette is a harmonious progression of plum-inspired shades, ranging from the soft, gentle tone of deafc7 to the deep, bold richness of 682144, with each color working in tandem to create a sense of depth and visual interest. As the colors unfold, they reveal a nuanced narrative of warmth and femininity, making this palette an ideal choice for designs that cater to a discerning, fashion-conscious audience.

Delving deeper into the palette, we find that each color plays a distinct role in the overall aesthetic. The lightest shade, deafc7, brings a touch of softness and airiness to the design, serving as a perfect background or accent color to add a hint of warmth. As we progress to bf86a2, the color becomes slightly more saturated, introducing a sense of coral and pink undertones that add a touch of playfulness and whimsy. The middle shade, a2567c, marks a turning point in the palette, as the color deepens and becomes more richly plum-like, with a hint of gray that adds a sense of balance and stability. The penultimate shade, 883860, is a masterclass in dramatic flair, with its bold, crimson-tinged hue that commands attention and adds a sense of urgency. Finally, the darkest shade, 682144, serves as a profound anchor, grounding the design in a sense of luxury and sophistication.

In practical terms, the Plum Purple palette is an incredibly versatile choice for designers, lending itself beautifully to a wide range of applications, from website design and app development to branding and marketing campaigns. Its warm, feminine aesthetic makes it an ideal fit for fashion, beauty, and lifestyle brands, while its modern, elegant sensibility also suits more corporate or professional contexts. Whether used in its entirety or in select combinations, this palette is sure to add a touch of refinement and poise to any design, making it an excellent choice for designers seeking to create a lasting impression on their audience.

The psychological impact of the Plum Purple palette is equally noteworthy, as each color works to influence viewer perception and behavior in subtle yet powerful ways. The softer shades, such as deafc7 and bf86a2, can create a sense of approachability and friendliness, while the deeper, richer shades, like a2567c and 883860, can evoke feelings of excitement and energy. The darkest shade, 682144, can add a sense of gravity and importance, making it an excellent choice for calls-to-action or other design elements that require a sense of urgency. By leveraging these psychological effects, designers can use the Plum Purple palette to craft a compelling narrative that resonates with their audience on a deep, emotional level.

For designers seeking to get the most out of the Plum Purple palette, there are several pro tips to keep in mind. To create a sense of contrast and visual interest, consider pairing the palette with complementary colors like neutral grays or soft peaches. When pairing the colors, it's often effective to use the lighter shades as backgrounds or accents, while reserving the deeper shades for more prominent design elements. Additionally, designers can experiment with layering and texture to add depth and dimension to their designs, using the Plum Purple palette as a foundation for a wide range of creative expressions. By following these best practices and embracing the full range of possibilities offered by this palette, designers can unlock the full potential of the Plum Purple color palette and create designs that are truly unforgettable.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Plum Purple Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the plum purple palette effectively in your projects.