Purple And Black Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #AD14F2
RGB: 173, 20, 242
HEX: #060606
RGB: 6, 6, 6
HEX: #AB17EE
RGB: 171, 23, 238
HEX: #0B0A0A
RGB: 11, 10, 10
HEX: #B817E3
RGB: 184, 23, 227
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #AD14F2 0%, #060606 25%, #AB17EE 50%, #0B0A0A 75%, #B817E3 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #AD14F2 0%, #060606 25%, #AB17EE 50%, #0B0A0A 75%, #B817E3 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #AD14F2 0%, #060606 25%, #AB17EE 50%, #0B0A0A 75%, #B817E3 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#AD14F2
#060606
#AB17EE
#0B0A0A
#B817E3
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#AD14F2
Regal and luxurious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with cool and neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary purple and black palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #AD14F2 as the dominant color for headers and #B817E3 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple And Black:
Dominant Color
#AD14F2Use #AD14F2 as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#AB17EEApply #AB17EE as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#B817E3Reserve #B817E3 for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
5
Categories
3517
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#AD14F2
PURPLE
#AD14F2 serves as the primary/dominant color in this palette. This medium purple (highly saturated) brings creative and luxurious Use it for headers, navigation bars, and brand elements.
Light toneH: 281°S: 90%L: 51%#060606
BLACK
#060606 serves as the secondary/supporting color in this palette. This dark black (muted) brings elegance and authority Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 0%L: 2%#AB17EE
PURPLE
#AB17EE serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 281°S: 86%L: 51%#0B0A0A
BLACK
#0B0A0A serves as the secondary/supporting color in this palette. This dark black (muted) brings elegance and authority Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 5%L: 4%#B817E3
PURPLE
#B817E3 serves as the accent/highlight color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 287°S: 82%L: 49%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Purple And Black Palette
The Purple And Black color palette is a masterful blend of rich, velvety hues that evoke a sense of luxury, sophistication, and creativity. At its core, this palette is about contrast and balance, with deep, mysterious shades of purple and black that seem to dance together in perfect harmony. The overall effect is both dramatic and alluring, making it perfect for designers who want to add a touch of elegance and glamour to their projects. As you delve deeper into the palette, you'll discover a range of subtle nuances and variations that add depth and complexity to the overall design.
One of the most striking aspects of the Purple And Black palette is the way it uses different shades of purple to create a sense of depth and dimensionality. The AD14F2 shade, for example, is a rich, vibrant purple that seems to pulse with energy and creativity. In contrast, the AB17EE shade is slightly more muted, with a blue undertone that adds a sense of calm and serenity to the design. The B817E3 shade, on the other hand, is a deeper, more muted purple that adds a sense of luxury and sophistication to the overall palette. Meanwhile, the 060606 and 0B0A0A shades provide a dramatic backdrop of black that helps to ground the design and add a sense of balance and stability. By combining these different shades in a single palette, designers can create a sense of visual interest and tension that draws the viewer in and refuses to let go.
In terms of practical applications, the Purple And Black palette is incredibly versatile and can be used in a wide range of design contexts. For example, it would be perfect for creating a website or app that needs to convey a sense of luxury and sophistication, such as a high-end fashion brand or a luxury travel company. It could also be used in branding and marketing materials, such as business cards, brochures, and social media graphics, to add a touch of elegance and glamour to the design. Additionally, the palette's feminine and vintage undertones make it a great choice for designers who want to create a sense of nostalgia and romance in their work, such as a wedding planner or a boutique clothing store.
From a psychological perspective, the Purple And Black palette is all about creating a sense of mystery and intrigue. The deep, rich purples evoke feelings of creativity and luxury, while the black adds a sense of drama and sophistication. The overall effect is to create a sense of allure and fascination that draws the viewer in and refuses to let go. At the same time, the palette's balanced and harmonious composition helps to create a sense of calm and stability, which can be very reassuring for viewers who are looking for a sense of comfort and security. By using this palette, designers can create a sense of emotional connection with their audience that is both powerful and lasting.
For designers who want to get the most out of the Purple And Black palette, there are a few key tips and tricks to keep in mind. One of the most important things is to experiment with different combinations of colors to find the perfect balance and harmony for your design. You may also want to consider pairing the palette with complementary colors, such as coral or violet, to add a pop of contrast and visual interest. In terms of design best practices, it's a good idea to use the deeper, richer shades of purple as accents, while reserving the lighter shades for backgrounds and textures. By following these tips and tricks, designers can unlock the full potential of the Purple And Black palette and create designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the purple and black palette effectively in your projects.