Purple And Teal Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #5D478B
RGB: 93, 71, 139
HEX: #00688B
RGB: 0, 104, 139
HEX: #663399
RGB: 102, 51, 153
HEX: #00868B
RGB: 0, 134, 139
HEX: #551A8B
RGB: 85, 26, 139
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #5D478B 0%, #00688B 25%, #663399 50%, #00868B 75%, #551A8B 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #5D478B 0%, #00688B 25%, #663399 50%, #00868B 75%, #551A8B 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #5D478B 0%, #00688B 25%, #663399 50%, #00868B 75%, #551A8B 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#5D478B
#00688B
#663399
#00868B
#551A8B
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Thoughtful consumers who value stability, trust, and quality
Individual Color Psychology
#5D478B
Trustworthy and stable
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic purple and teal palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #5D478B as the dominant color for headers and #551A8B for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple And Teal:
Dominant Color
#5D478BUse #5D478B as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#663399Apply #663399 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#551A8BReserve #551A8B for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
4
Categories
2309
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#5D478B
BLUE
#5D478B serves as the primary/dominant color in this palette. This medium blue (moderately saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 259°S: 32%L: 41%#00688B
CYAN
#00688B serves as the secondary/supporting color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 195°S: 100%L: 27%#663399
PURPLE
#663399 serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 270°S: 50%L: 40%#00868B
CYAN
#00868B serves as the secondary/supporting color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 182°S: 100%L: 27%#551A8B
PURPLE
#551A8B serves as the accent/highlight color in this palette. This medium purple (highly saturated) brings luxury and mystery Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 271°S: 68%L: 32%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Purple And Teal Palette
The Purple And Teal color palette is a mesmerizing blend of rich, cool tones that evoke a sense of luxury and sophistication, transporting viewers to a world of elegance and refinement. At its core, this palette is defined by a range of captivating shades, from the deep, mysterious 5D478B, a plum-like purple that sets the tone for the entire palette, to the radiant, turquoise-inspired 00688B, which adds a touch of freshness and vitality. As the palette unfolds, it reveals a nuanced balance of lavender, indigo, teal, and purple hues, each playing a unique role in crafting a visual narrative that is both modern and vintage.
Delving deeper into the palette, we find that the 663399 shade brings a sense of drama and intensity, its deep, rich purple tone imbuing the design with a sense of creativity and wisdom. In contrast, the 00868B shade provides a beautiful, soft contrast, its gentle, blue-green hue adding a sense of calmness and serenity to the palette. Meanwhile, the 551A8B shade serves as a bridge between the palette's various tones, its dark, cool purple color helping to ground the design and create a sense of balance. As these colors interact and harmonize, they create a visual language that is both elegant and captivating, drawing the viewer in and inviting them to explore.
The Purple And Teal palette is incredibly versatile, lending itself to a wide range of design applications, from websites and apps to branding and marketing materials. Its unique blend of cool, vintage, and modern elements makes it an ideal choice for designers seeking to create a sophisticated, high-end look that is also timeless and enduring. Whether used in a digital or print context, this palette is sure to make a lasting impression, its rich, jewel-toned colors commanding attention and inspiring engagement. As designers, we can use this palette to craft memorable brand identities, create immersive user experiences, or simply add a touch of elegance to our designs.
The colors in the Purple And Teal palette also have a profound impact on viewer perception and behavior, influencing our emotions and attitudes in subtle yet powerful ways. The palette's dominant purple tones, for example, are often associated with creativity, luxury, and wisdom, while the teal and blue-green shades evoke feelings of calmness, trust, and serenity. By leveraging these psychological effects, designers can use the Purple And Teal palette to create designs that are not only visually stunning but also emotionally resonant, engaging viewers on a deeper level and fostering a sense of connection and loyalty.
To get the most out of the Purple And Teal palette, designers can experiment with complementary colors and pairing suggestions, such as combining the 5D478B shade with a warm, golden tone to create a sense of contrast and visual interest. They can also apply design best practices, such as using the 663399 shade as an accent color to add a pop of drama and creativity, or employing the 00868B shade as a background color to create a sense of calmness and serenity. By exploring these possibilities and pushing the boundaries of the palette, designers can unlock its full potential and create designs that are truly unforgettable, leveraging the Purple And Teal color palette to craft a visual language that is both timeless and avant-garde.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the purple and teal palette effectively in your projects.