Purple Blue Gray Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #D0D6EA
RGB: 208, 214, 234
HEX: #CECEE1
RGB: 206, 206, 225
HEX: #C0C7E1
RGB: 192, 199, 225
HEX: #B1B9D6
RGB: 177, 185, 214
HEX: #B1B3D6
RGB: 177, 179, 214
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #D0D6EA 0%, #CECEE1 25%, #C0C7E1 50%, #B1B9D6 75%, #B1B3D6 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #D0D6EA 0%, #CECEE1 25%, #C0C7E1 50%, #B1B9D6 75%, #B1B3D6 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #D0D6EA 0%, #CECEE1 25%, #C0C7E1 50%, #B1B9D6 75%, #B1B3D6 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#D0D6EA
#CECEE1
#C0C7E1
#B1B9D6
#B1B3D6
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with an airy and optimistic feel
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The light tones create an uplifting, optimistic atmosphere perfect for approachable brands
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with an airy and optimistic feel. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence. Appeals to those seeking approachable, positive, and optimistic brands
Individual Color Psychology
#D0D6EA
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic purple blue gray palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and moderate saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent readability in bright conditions. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #D0D6EA as the dominant color for headers and #B1B3D6 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple Blue Gray:
Dominant Color
#D0D6EAUse #D0D6EA as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#C0C7E1Apply #C0C7E1 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#B1B3D6Reserve #B1B3D6 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
906
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#D0D6EA
BLUE
#D0D6EA serves as the primary/dominant color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 226°S: 38%L: 87%#CECEE1
BLUE
#CECEE1 serves as the secondary/supporting color in this palette. This light blue (muted) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 240°S: 24%L: 85%#C0C7E1
BLUE
#C0C7E1 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 227°S: 35%L: 82%#B1B9D6
BLUE
#B1B9D6 serves as the secondary/supporting color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 227°S: 31%L: 77%#B1B3D6
BLUE
#B1B3D6 serves as the accent/highlight color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 237°S: 31%L: 77%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Light palette creates airy, open designs with excellent readability for dark text overlays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites, minimalist designs, health & wellness. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Purple Blue Gray Palette
The Purple Blue Gray color palette is a breathtaking ensemble of soft, serene hues that evoke feelings of tranquility and elegance. This mesmerizing combination of light blue shades, infused with subtle hints of purple and gray, transports viewers to a realm of calmness and serenity. As the eye wanders through the palette, it becomes immersed in a soothing atmosphere, perfect for creations that require a sense of refinement and poise. The palette's gentle, monochromatic progression, from the pale D0D6EA to the slightly deeper B1B3D6, creates a sense of harmony and balance, making it an ideal choice for designs that aim to convey a sense of luxury and sophistication.
Delving deeper into the palette, we find that each shade plays a unique role in creating the overall aesthetic. The lightest shade, D0D6EA, serves as a beautiful foundation, providing a clean and airy feel that allows the other colors to shine. As we transition to CECEE1, we notice a slight increase in saturation, which adds a touch of warmth and depth to the palette. The middle shades, C0C7E1 and B1B9D6, form the heart of the palette, with their gentle, soothing qualities creating a sense of balance and stability. Finally, the deepest shade, B1B3D6, adds a hint of mystery and sophistication, rounding out the palette with a sense of refinement and elegance.
The Purple Blue Gray palette is incredibly versatile, lending itself to a wide range of design applications. Web designers can use this palette to create calming and intuitive interfaces, perfect for websites and apps that require a sense of serenity and focus. Branding and marketing materials can also benefit from this palette, as it conveys a sense of luxury and sophistication, ideal for high-end products and services. Additionally, the light blue shades in this palette make it a popular choice for wedding and sky-inspired designs, where a sense of airiness and freedom is essential.
From a psychological perspective, the Purple Blue Gray palette has a profound impact on viewer perception and behavior. The light blue shades are known to evoke feelings of trust and loyalty, while the purple undertones add a sense of creativity and wisdom. The gray accents, meanwhile, provide a sense of balance and neutrality, preventing the palette from feeling too cold or overwhelming. As a result, this palette is ideal for designs that require a sense of calmness and focus, such as meditation apps, wellness websites, or luxury lifestyle brands. By leveraging the emotional impact of this palette, designers can create experiences that are both soothing and engaging, drawing viewers in and keeping them invested.
For designers looking to make the most of the Purple Blue Gray palette, it's essential to consider complementary colors and pairing suggestions. To add a touch of warmth and energy, consider pairing this palette with earthy shades, such as beige or sandy neutrals. For a bold and dramatic look, try combining the palette with deep, rich colors, like emerald green or navy blue. When it comes to design best practices, remember to use the palette's lighter shades as backgrounds, and reserve the deeper shades for accents and typography. By following these guidelines and experimenting with different combinations, designers can unlock the full potential of the Purple Blue Gray palette, creating designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
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Frequently Asked Questions
Everything you need to know about using and implementing the purple blue gray palette effectively in your projects.