Purple Dark Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #6F5F6F
RGB: 111, 95, 111
HEX: #473C4F
RGB: 71, 60, 79
HEX: #36313C
RGB: 54, 49, 60
HEX: #2E2B33
RGB: 46, 43, 51
HEX: #262227
RGB: 38, 34, 39
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #6F5F6F 0%, #473C4F 25%, #36313C 50%, #2E2B33 75%, #262227 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #6F5F6F 0%, #473C4F 25%, #36313C 50%, #2E2B33 75%, #262227 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #6F5F6F 0%, #473C4F 25%, #36313C 50%, #2E2B33 75%, #262227 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#6F5F6F
#473C4F
#36313C
#2E2B33
#262227
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#6F5F6F
Neutral and balanced
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Provides balance and neutrality. Doesn't compete for attention. Professional and timeless. Can appear dull if not balanced with other colors.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with neutral and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous purple dark palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and muted saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #6F5F6F as the dominant color for headers and #262227 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple Dark:
Dominant Color
#6F5F6FUse #6F5F6F as your primary color for headers, hero sections, and primary CTAs. This gray tone should occupy about 60% of your design space.
Secondary Color
#36313CApply #36313C as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#262227Reserve #262227 for accent elements like buttons, links, and important highlights. This black accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
3073
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#6F5F6F
GRAY
#6F5F6F serves as the primary/dominant color in this palette. This medium gray (muted) brings neutrality and balance Use it for headers, navigation bars, and brand elements.
Dark toneH: 300°S: 8%L: 40%#473C4F
PURPLE
#473C4F serves as the secondary/supporting color in this palette. This dark purple (muted) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 275°S: 14%L: 27%#36313C
PURPLE
#36313C serves as the secondary/supporting color in this palette. This dark purple (muted) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 267°S: 10%L: 21%#2E2B33
BLACK
#2E2B33 serves as the secondary/supporting color in this palette. This dark black (muted) brings elegance and authority Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 263°S: 9%L: 18%#262227
BLACK
#262227 serves as the accent/highlight color in this palette. This dark black (muted) brings elegance and authority Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 288°S: 7%L: 14%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Purple Dark Palette
The Purple Dark color palette is a masterful blend of rich, muted tones that evoke a sense of serenity and sophistication, perfect for designs that require a sense of calmness and elegance. At its core, this palette is a nuanced exploration of indigo and lavender hues, carefully crafted to create a cohesive visual identity that is both soothing and thought-provoking. The palette's darkest shade, 262227, provides a dramatic foundation, while the lighter shades, such as 6F5F6F, add a touch of warmth and depth to the overall design.
As we delve deeper into the palette, it becomes clear that each shade plays a unique role in creating a harmonious visual experience. The 473C4F shade, with its slightly purplish undertones, adds a sense of creativity and luxury, making it perfect for designs that require a touch of sophistication. In contrast, the 36313C shade, with its muted, greyish quality, provides a sense of balance and stability, grounding the design and preventing it from feeling too overwhelming. The 2E2B33 shade, with its subtle blue undertones, adds a sense of calmness and tranquility, making it perfect for designs that require a sense of serenity. When used together, these shades create a monochromatic color scheme that is both visually striking and emotionally resonant.
The Purple Dark palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. For example, a website that uses this palette could create a sense of luxury and sophistication, perfect for high-end fashion or technology brands. Similarly, an app that uses this palette could create a sense of calmness and serenity, making it perfect for wellness or meditation apps. The palette's muted, cool tones also make it perfect for designs that require a sense of professionalism and elegance, such as corporate branding or marketing materials. By using this palette, designers can create a cohesive visual identity that is both visually striking and emotionally resonant.
The psychology behind the Purple Dark palette is fascinating, as it has a profound impact on viewer perception and behavior. The indigo and lavender hues have a calming effect on the viewer, reducing stress and anxiety while promoting relaxation and creativity. The darker shades, such as 262227, can also create a sense of drama and luxury, making the design feel more premium and high-end. The lighter shades, such as 6F5F6F, can add a sense of warmth and approachability, making the design feel more friendly and inviting. By using this palette, designers can create a design that not only looks visually striking but also influences the viewer's emotional state and behavior.
For designers looking to get the most out of the Purple Dark palette, it's essential to consider complementary colors and pairing suggestions. For example, pairing the 473C4F shade with a bright, contrasting color can create a sense of drama and energy, while pairing the 36313C shade with a lighter, pastel color can create a sense of softness and vulnerability. In terms of design best practices, it's essential to use the palette's darker shades sparingly, as they can quickly overwhelm the design. Instead, use the lighter shades as a foundation and add the darker shades as accents, creating a sense of depth and visual interest. By following these tips and using the Purple Dark palette in a thoughtful and intentional way, designers can create designs that are both visually striking and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the purple dark palette effectively in your projects.