Purple Gray Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #7D728A
RGB: 125, 114, 138
HEX: #837590
RGB: 131, 117, 144
HEX: #857792
RGB: 133, 119, 146
HEX: #8B7B99
RGB: 139, 123, 153
HEX: #9181A1
RGB: 145, 129, 161
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #7D728A 0%, #837590 25%, #857792 50%, #8B7B99 75%, #9181A1 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #7D728A 0%, #837590 25%, #857792 50%, #8B7B99 75%, #9181A1 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #7D728A 0%, #837590 25%, #857792 50%, #8B7B99 75%, #9181A1 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#7D728A
#837590
#857792
#8B7B99
#9181A1
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#7D728A
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic purple gray palette features 5 carefully selected cool tones that create a calm and professional aesthetic. With low contrast levels and muted saturation, this palette is optimized for corporate branding and business websites.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #7D728A as the dominant color for headers and #9181A1 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple Gray:
Dominant Color
#7D728AUse #7D728A as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#857792Apply #857792 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#9181A1Reserve #9181A1 for accent elements like buttons, links, and important highlights. This purple accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
240
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a calm and professional aesthetic perfect for corporate branding and business websites.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#7D728A
PURPLE
#7D728A serves as the primary/dominant color in this palette. This medium purple (muted) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 267°S: 10%L: 49%#837590
PURPLE
#837590 serves as the secondary/supporting color in this palette. This medium purple (muted) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 271°S: 11%L: 51%#857792
PURPLE
#857792 serves as the secondary/supporting color in this palette. This medium purple (muted) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 271°S: 11%L: 52%#8B7B99
PURPLE
#8B7B99 serves as the secondary/supporting color in this palette. This medium purple (muted) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 272°S: 13%L: 54%#9181A1
PURPLE
#9181A1 serves as the accent/highlight color in this palette. This medium purple (muted) brings creative and luxurious Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 270°S: 15%L: 57%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: corporate branding, business websites. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a calm and professional feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Purple Gray Palette
The Purple Gray color palette is a masterful blend of soothing hues that evoke a sense of serenity and professionalism, making it an ideal choice for designers seeking to create a calming yet sophisticated visual identity. At its core, this monochromatic palette is characterized by a range of gentle, muted shades that work in harmony to convey a sense of balance and stability. The palette's cool tones, which include the soft lavender undertones of 7D728A, 837590, 857792, 8B7B99, and 9181A1, have a profound impact on the viewer's emotional state, promoting relaxation and focus.
A closer examination of each color in the palette reveals a nuanced and thoughtful approach to color selection. The lightest shade, 7D728A, serves as a subtle background tone, providing a clean and neutral foundation for the other colors to build upon. In contrast, 837590 and 857792 offer a slightly deeper, richer iteration of the purple gray hue, with 857792 introducing a hint of warmth that adds depth and visual interest to the palette. The 8B7B99 shade takes on a slightly more saturated quality, injecting a touch of vibrancy into the overall design, while 9181A1, with its slightly blue undertones, grounds the palette and prevents it from feeling too sweet or overly feminine. Each color plays a vital role in the overall harmony of the palette, working together to create a sense of cohesion and visual flow.
The Purple Gray palette is particularly well-suited for use in digital design, including websites, apps, and branding materials, where a professional and calming atmosphere is essential. In a corporate setting, this palette can help to convey a sense of trust, stability, and expertise, making it an excellent choice for financial institutions, healthcare organizations, and other industries where a soothing and reassuring visual identity is crucial. Additionally, the palette's muted tones make it an excellent choice for marketing materials, such as social media graphics, email newsletters, and blog posts, where a clear and concise visual message is essential.
The psychological impact of the Purple Gray palette on the viewer should not be underestimated, as the cool, calming tones have a profound influence on perception and behavior. Research has shown that purple and gray hues can promote feelings of creativity, wisdom, and luxury, while also reducing stress and anxiety. By incorporating this palette into their designs, developers and designers can create a sense of emotional connection with their audience, fostering a deeper level of engagement and loyalty. Furthermore, the palette's professional and corporate connotations can help to establish trust and credibility, making it an essential tool for businesses seeking to build a strong and lasting brand identity.
For designers seeking to get the most out of the Purple Gray palette, it is essential to consider the principles of complementary color theory and thoughtful color pairing. To add a touch of warmth and energy to the design, consider pairing the palette with a deep, rich green, such as a forest or hunter green, which can help to create a sense of balance and contrast. Alternatively, introducing a bright, poppy color, such as a vibrant yellow or orange, can add a touch of playfulness and whimsy to the design, helping to create a sense of visual interest and dynamism. By following these pro tips and best practices, designers can unlock the full potential of the Purple Gray palette, creating stunning and effective visual identities that resonate with their audience and leave a lasting impression.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the purple gray palette effectively in your projects.