Purple Orange Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #3B2747
RGB: 59, 39, 71
HEX: #472151
RGB: 71, 33, 81
HEX: #624185
RGB: 98, 65, 133
HEX: #F2AD73
RGB: 242, 173, 115
HEX: #FFA345
RGB: 255, 163, 69
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #3B2747 0%, #472151 25%, #624185 50%, #F2AD73 75%, #FFA345 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #3B2747 0%, #472151 25%, #624185 50%, #F2AD73 75%, #FFA345 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #3B2747 0%, #472151 25%, #624185 50%, #F2AD73 75%, #FFA345 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#3B2747
#472151
#624185
#F2AD73
#FFA345
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#3B2747
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary purple orange palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With medium contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #3B2747 as the dominant color for headers and #FFA345 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple Orange:
Dominant Color
#3B2747Use #3B2747 as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#624185Apply #624185 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#FFA345Reserve #FFA345 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
2
Categories
1728
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and moderate saturation ensure harmonious visual relationships.
#3B2747
PURPLE
#3B2747 serves as the primary/dominant color in this palette. This dark purple (muted) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 278°S: 29%L: 22%#472151
PURPLE
#472151 serves as the secondary/supporting color in this palette. This dark purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 288°S: 42%L: 22%#624185
PURPLE
#624185 serves as the secondary/supporting color in this palette. This medium purple (moderately saturated) brings luxury and mystery Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 269°S: 34%L: 39%#F2AD73
ORANGE
#F2AD73 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 27°S: 83%L: 70%#FFA345
ORANGE
#FFA345 serves as the accent/highlight color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 30°S: 100%L: 64%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Purple Orange Palette
The Purple Orange color palette is a masterful blend of deep, rich hues and vibrant, energetic tones that evoke a sense of creativity and sophistication. At its core, this palette is about balance and harmony, bringing together seemingly disparate colors to create a cohesive and modern visual language. The emotional impact of Purple Orange is one of luxury and warmth, inviting the viewer to explore and engage with the design. As the eye moves through the palette, it is drawn to the deep, cool tones of 3B2747, a rich, plum-like purple that sets the stage for the rest of the colors.
As we delve deeper into the palette, we find a range of related shades that build upon and complement one another. The 472151 is a slightly darker, more muted take on the initial purple, adding depth and nuance to the overall color scheme. In contrast, 624185 is a brighter, more saturated indigo hue that adds a sense of energy and vibrancy to the design. On the opposite end of the spectrum, F2AD73 and FFA345 introduce a warm, inviting orange tone that adds a pop of color and creates a sense of tension and balance. The interplay between these colors is what makes Purple Orange so compelling, as each shade works together to create a sense of visual interest and harmony.
In terms of practical applications, the Purple Orange palette is incredibly versatile and can be used in a wide range of design contexts. For websites and apps, this palette can add a touch of sophistication and elegance, particularly when used in conjunction with clean typography and minimalist layouts. In branding and marketing, the bold, vibrant colors can help to grab attention and create a lasting impression, while the deeper, richer tones can add a sense of depth and luxury. Whether used in digital or print design, the Purple Orange palette is sure to make a statement and leave a lasting impact on the viewer.
The psychology behind the Purple Orange palette is also worth exploring, as the individual colors and their combinations can have a profound impact on viewer perception and behavior. The deep, cool tones of 3B2747 and 472151 can create a sense of calmness and serenity, while the brighter, more saturated colors like 624185 and FFA345 can stimulate the senses and encourage engagement. The orange tones, in particular, can add a sense of warmth and approachability, making the design feel more inviting and user-friendly. By carefully balancing and combining these colors, designers can create a visual language that resonates with their target audience and achieves their desired goals.
For designers looking to get the most out of the Purple Orange palette, there are a few key tips and tricks to keep in mind. First, consider pairing the deeper, richer tones with neutral backgrounds and clean typography to create a sense of contrast and visual interest. The brighter, more saturated colors can be used as accents or highlights to add a pop of color and create a sense of energy and movement. Additionally, experiment with complementary colors like green or yellow to create a sense of tension and balance, and don't be afraid to push the boundaries of the palette and try new and unexpected combinations. By doing so, designers can unlock the full potential of the Purple Orange palette and create designs that are truly unique and memorable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the purple orange palette effectively in your projects.