Purple To Brown Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #301A40
RGB: 48, 26, 64
HEX: #301A30
RGB: 48, 26, 48
HEX: #301A20
RGB: 48, 26, 32
HEX: #301A10
RGB: 48, 26, 16
HEX: #301A00
RGB: 48, 26, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #301A40 0%, #301A30 25%, #301A20 50%, #301A10 75%, #301A00 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #301A40 0%, #301A30 25%, #301A20 50%, #301A10 75%, #301A00 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #301A40 0%, #301A30 25%, #301A20 50%, #301A10 75%, #301A00 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#301A40
#301A30
#301A20
#301A10
#301A00
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#301A40
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold moods with cool and neutral and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary purple to brown palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and moderate saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #301A40 as the dominant color for headers and #301A00 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Purple To Brown:
Dominant Color
#301A40Use #301A40 as your primary color for headers, hero sections, and primary CTAs. This purple tone should occupy about 60% of your design space.
Secondary Color
#301A20Apply #301A20 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#301A00Reserve #301A00 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
5
Categories
1225
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#301A40
PURPLE
#301A40 serves as the primary/dominant color in this palette. This dark purple (moderately saturated) brings luxury and mystery Use it for headers, navigation bars, and brand elements.
Dark toneH: 275°S: 42%L: 18%#301A30
PINK
#301A30 serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 300°S: 30%L: 15%#301A20
PINK
#301A20 serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 344°S: 30%L: 15%#301A10
ORANGE
#301A10 serves as the secondary/supporting color in this palette. This dark orange (moderately saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 19°S: 50%L: 13%#301A00
ORANGE
#301A00 serves as the accent/highlight color in this palette. This dark orange (highly saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 33°S: 100%L: 9%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Purple To Brown Palette
The Purple To Brown color palette is a masterful blend of rich, velvety hues that evoke a sense of sophistication and luxury, perfect for designs that require a sense of drama and elegance. At its core, this palette is a nuanced exploration of the indigo and gray spectrum, with subtle undertones of lavender and coral that add depth and complexity to its overall aesthetic. The palette's darkest shade, 301A40, is a sumptuous, almost black purple that sets the tone for the rest of the palette, providing a dramatic backdrop for the other colors to shine.
As we delve deeper into the palette, we find that each shade has been carefully crafted to work in harmony with the others, creating a sense of balance and cohesion that is both modern and timeless. The 301A30 shade is a slightly lighter, more muted version of the darkest color, with a slightly blue undertone that adds a sense of calmness and serenity to the palette. The 301A20 shade is a beautiful, mid-tone gray purple that serves as a bridge between the darker and lighter shades, providing a sense of continuity and flow. The 301A10 and 301A00 shades are the lightest in the palette, with a warm, orange undertone that adds a sense of energy and vibrancy to the design.
The Purple To Brown color palette is incredibly versatile, and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. Its dark, night-inspired colors make it perfect for designs that require a sense of mystery and intrigue, such as luxury fashion or travel websites. At the same time, its balanced and elegant aesthetic makes it suitable for more corporate or professional designs, such as financial or technology brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, this palette is sure to add a sense of sophistication and style to your design.
The colors in the Purple To Brown palette have a profound impact on viewer perception and behavior, influencing everything from mood and emotion to attitude and action. The indigo and gray shades have a calming effect, promoting feelings of trust and stability, while the coral and orange undertones add a sense of warmth and energy. The overall effect is a palette that is both soothing and stimulating, perfect for designs that require a sense of balance and harmony. By using this palette, designers can create a sense of emotional connection with their audience, drawing them in and engaging them on a deeper level.
For designers looking to get the most out of the Purple To Brown color palette, there are a few pro tips to keep in mind. To add a sense of contrast and visual interest, try pairing the darker shades with complementary colors like orange or yellow, which will create a sense of tension and drama. For a more subtle look, try pairing the lighter shades with neutral colors like beige or gray, which will add a sense of calmness and serenity to the design. Whatever your design goals, the Purple To Brown color palette is a versatile and powerful tool that is sure to elevate your design and take it to the next level. By experimenting with different combinations and pairings, designers can unlock the full potential of this palette and create designs that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the purple to brown palette effectively in your projects.