Red Aesthetic Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #C71E1E
RGB: 199, 30, 30
HEX: #0F0707
RGB: 15, 7, 7
HEX: #D83131
RGB: 216, 49, 49
HEX: #C97F7F
RGB: 201, 127, 127
HEX: #9A0000
RGB: 154, 0, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #C71E1E 0%, #0F0707 25%, #D83131 50%, #C97F7F 75%, #9A0000 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #C71E1E 0%, #0F0707 25%, #D83131 50%, #C97F7F 75%, #9A0000 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #C71E1E 0%, #0F0707 25%, #D83131 50%, #C97F7F 75%, #9A0000 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#C71E1E
#0F0707
#D83131
#C97F7F
#9A0000
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#C71E1E
Energetic and passionate
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic red aesthetic palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #C71E1E as the dominant color for headers and #9A0000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red Aesthetic:
Dominant Color
#C71E1EUse #C71E1E as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#D83131Apply #D83131 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#9A0000Reserve #9A0000 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
5
Associated Tags
6
Categories
2734
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#C71E1E
RED
#C71E1E serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 74%L: 45%#0F0707
RED
#0F0707 serves as the secondary/supporting color in this palette. This dark red (moderately saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 36%L: 4%#D83131
RED
#D83131 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 68%L: 52%#C97F7F
RED
#C97F7F serves as the secondary/supporting color in this palette. This medium red (moderately saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 41%L: 64%#9A0000
RED
#9A0000 serves as the accent/highlight color in this palette. This medium red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 100%L: 30%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Red Aesthetic Palette
The Red Aesthetic color palette is a captivating and emotive collection of hues that evoke feelings of passion, energy, and warmth. This carefully curated selection of colors, including the deep C71E1E, the dark 0F0707, the vibrant D83131, the soft C97F7F, and the bold 9A0000, is designed to stimulate the senses and inspire creativity. As a monochromatic palette with a warm and vintage twist, Red Aesthetic is perfect for designers seeking to add a touch of nostalgia and playfulness to their projects.
Each color in the Red Aesthetic palette has been carefully chosen for its unique characteristics and the role it plays in creating a cohesive and visually striking whole. The C71E1E, a bright and fiery red, serves as the palette's central anchor, drawing the viewer's eye and setting the tone for the other colors. In contrast, the dark 0F0707 provides a sense of depth and balance, grounding the palette and preventing it from feeling too overwhelming. The D83131, with its slightly orange undertones, adds a sense of vibrancy and energy, while the soft C97F7F brings a touch of warmth and coziness. Finally, the bold 9A0000, with its blue undertones, adds a sense of sophistication and elegance, rounding out the palette and preventing it from feeling too one-dimensional.
The Red Aesthetic color palette is incredibly versatile and can be applied to a wide range of design projects, from websites and apps to branding and marketing materials. Its warm and vintage feel makes it particularly well-suited to projects that require a sense of nostalgia or playfulness, such as entertainment or lifestyle brands. Designers can use the palette to create eye-catching graphics, typography, and UI elements that are sure to engage and inspire their audience. For example, the C97F7F could be used as a background color, while the D83131 could be used as an accent color to draw attention to specific elements. The 0F0707, meanwhile, could be used to create a sense of depth and dimensionality, adding visual interest to the design.
The colors in the Red Aesthetic palette also have a profound impact on viewer perception and behavior. The dominant red hues, such as C71E1E and 9A0000, can stimulate feelings of excitement and passion, while the softer C97F7F can create a sense of warmth and approachability. The dark 0F0707, meanwhile, can add a sense of sophistication and elegance, while the vibrant D83131 can create a sense of energy and playfulness. By carefully balancing these colors, designers can create a visual language that resonates with their audience and inspires the desired emotional response. For example, a website or app that uses the Red Aesthetic palette may be more likely to engage users and encourage them to take action, such as making a purchase or signing up for a service.
To get the most out of the Red Aesthetic color palette, designers should consider pairing it with complementary colors, such as blues or greens, to create a sense of contrast and visual interest. The palette can also be paired with neutral colors, such as grays or beiges, to add a sense of balance and sophistication. When using the palette, designers should also be mindful of design best practices, such as ensuring sufficient contrast between background and foreground elements, and using typography and graphics that are clear and easy to read. By following these tips and using the Red Aesthetic color palette in a thoughtful and intentional way, designers can create visually stunning and effective designs that engage and inspire their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the red aesthetic palette effectively in your projects.
