Red And Navy Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #FF0000
RGB: 255, 0, 0
HEX: #BD0000
RGB: 189, 0, 0
HEX: #03354C
RGB: 3, 53, 76
HEX: #031E2A
RGB: 3, 30, 42
HEX: #000000
RGB: 0, 0, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #FF0000 0%, #BD0000 25%, #03354C 50%, #031E2A 75%, #000000 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #FF0000 0%, #BD0000 25%, #03354C 50%, #031E2A 75%, #000000 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #FF0000 0%, #BD0000 25%, #03354C 50%, #031E2A 75%, #000000 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#FF0000
#BD0000
#03354C
#031E2A
#000000
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#FF0000
Energetic and passionate
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm and cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary red and navy blue palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #FF0000 as the dominant color for headers and #000000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red And Navy Blue:
Dominant Color
#FF0000Use #FF0000 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.
Secondary Color
#03354CApply #03354C as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#000000Reserve #000000 for accent elements like buttons, links, and important highlights. This black accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
2803
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#FF0000
RED
#FF0000 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 100%L: 50%#BD0000
RED
#BD0000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 37%#03354C
CYAN
#03354C serves as the secondary/supporting color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 199°S: 92%L: 15%#031E2A
CYAN
#031E2A serves as the secondary/supporting color in this palette. This dark cyan (highly saturated) brings clarity and innovation Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 198°S: 87%L: 9%#000000
BLACK
#000000 serves as the accent/highlight color in this palette. This dark black (muted) brings elegance and authority Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 0%L: 0%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Red And Navy Blue Palette
The Red And Navy Blue color palette is a masterful combination of dramatic hues that evoke a sense of energy and sophistication, perfect for designers seeking to create a bold and modern visual identity. At its core, this palette is about contrast and balance, bringing together the fiery passion of red with the mysterious depths of navy blue to create a truly captivating visual experience. The palette's dark and night-inspired undertones add a sense of drama and luxury, making it ideal for applications where a strong emotional impact is desired.
Delving deeper into the individual colors that comprise this palette, we find a rich array of shades that work together in harmony. The vibrant red tone, represented by the hex code FF0000, is a bold and attention-grabbing color that demands to be noticed. In contrast, the deeper, more muted red tone of BD0000 adds a sense of warmth and depth to the palette, preventing the brighter red from feeling overwhelming. The navy blue tones, represented by the hex codes 03354C and 031E2A, bring a sense of calmness and stability to the palette, while the darkest shade, 000000, serves as a versatile background or accent color that ties the entire palette together. Although the palette does not directly feature teal or coral, the navy blue tones have a subtle teal undertone, while the red tones have a slight coral undertone, making the palette a great representation of these color themes, with maroon being a prominent theme due to the combination of red and navy blue.
In terms of practical applications, the Red And Navy Blue color palette is incredibly versatile and can be used in a wide range of design contexts, from websites and apps to branding and marketing materials. Its dark and bold tones make it particularly well-suited for designs that require a sense of drama and sophistication, such as luxury lifestyle brands or high-end technology products. The palette's modern and energetic feel also makes it a great fit for younger, more vibrant brands that want to convey a sense of excitement and creativity. Whether used for a website's background and accents or as a primary color scheme for a company's branding, this palette is sure to make a lasting impression on viewers.
The psychology behind the Red And Navy Blue color palette is also worth exploring, as the individual colors that comprise it have a profound impact on viewer perception and behavior. The bold, attention-grabbing nature of the red tone can stimulate feelings of energy and excitement, while the navy blue tones can promote a sense of trust and stability. The contrast between these two colors can also create a sense of tension and drama, which can be particularly effective in designs where a strong emotional response is desired. By leveraging the psychological power of these colors, designers can create visual experiences that not only engage and inspire viewers but also influence their behavior and decision-making processes.
For designers looking to get the most out of the Red And Navy Blue color palette, there are several pro tips to keep in mind. To add some contrast and visual interest to the design, consider pairing the navy blue tones with complementary colors like orange or yellow, or use the red tone as an accent color to draw attention to specific elements. When it comes to pairing the colors within the palette, try combining the deeper red tone with the darkest navy blue tone for a dramatic and sophisticated look, or use the vibrant red tone with the lighter navy blue tone for a more energetic and playful feel. By experimenting with different combinations and applications, designers can unlock the full potential of the Red And Navy Blue color palette and create truly stunning visual experiences that captivate and inspire viewers.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the red and navy blue palette effectively in your projects.