Red Colour Shades Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #FF0000
RGB: 255, 0, 0
HEX: #C80000
RGB: 200, 0, 0
HEX: #960000
RGB: 150, 0, 0
HEX: #640000
RGB: 100, 0, 0
HEX: #320000
RGB: 50, 0, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #FF0000 0%, #C80000 25%, #960000 50%, #640000 75%, #320000 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #FF0000 0%, #C80000 25%, #960000 50%, #640000 75%, #320000 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #FF0000 0%, #C80000 25%, #960000 50%, #640000 75%, #320000 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#FF0000
#C80000
#960000
#640000
#320000
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#FF0000
Energetic and passionate
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic red colour shades palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #FF0000 as the dominant color for headers and #320000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red Colour Shades:
Dominant Color
#FF0000Use #FF0000 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.
Secondary Color
#960000Apply #960000 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#320000Reserve #320000 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
618
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#FF0000
RED
#FF0000 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 100%L: 50%#C80000
RED
#C80000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 39%#960000
RED
#960000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 29%#640000
RED
#640000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 20%#320000
RED
#320000 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 100%L: 10%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Red Colour Shades Palette
The Red Colour Shades palette is a masterful blend of vibrant and bold hues that evoke a sense of energy, passion, and excitement, making it perfect for designs that aim to capture attention and leave a lasting impression. At its core, this palette is all about exploring the depths of the color red, with each shade carefully selected to create a harmonious and visually striking monochromatic scheme. From the bright and fiery tone of FF0000, which sets the stage for this palette, to the deeper, richer shades that follow, every color works together to create a sense of warmth and vibrancy that is impossible to ignore.
Delving deeper into the palette, we find that each color plays a unique role in creating its overall impact. The FF0000, with its pure, unadulterated red tone, is the palette's attention-grabber, perfect for headlines, calls to action, or any element that needs to stand out. As we move through the palette, C80000 introduces a slight hint of maroon, adding a touch of sophistication and elegance to the design, while 960000 deepens the tone further, creating a sense of luxury and refinement. The 640000 and 320000 shades, with their darker, more muted tones, provide balance and depth to the palette, allowing designers to add nuance and complexity to their designs. Throughout the palette, each shade works in concert with the others to create a sense of continuity and flow, making it easy to create a cohesive and engaging visual identity.
The Red Colour Shades palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. Its bold, vibrant colors make it perfect for designs that need to capture attention and drive engagement, such as e-commerce sites, social media campaigns, or product packaging. At the same time, its deeper, richer shades provide a sense of sophistication and elegance, making it suitable for more refined and luxurious brands. Whether you're looking to create a bold and eye-catching visual identity or a more subtle and nuanced design, this palette has the flexibility and range to meet your needs.
The colors in the Red Colour Shades palette also have a profound impact on viewer perception and behavior, with each shade influencing the emotional and psychological response to the design. The brighter, more vibrant shades, such as FF0000 and C80000, can stimulate feelings of energy and excitement, making them perfect for calls to action or promotional elements. The deeper, darker shades, such as 640000 and 320000, can create a sense of balance and stability, making them suitable for backgrounds, textures, or other design elements that need to provide depth and context. By carefully selecting and combining these shades, designers can create a visual language that resonates with their audience and drives the desired response.
For designers looking to get the most out of the Red Colour Shades palette, it's essential to consider how these colors interact with other hues and design elements. To create a sense of contrast and visual interest, consider pairing these shades with complementary colors, such as greens or blues, which can help to balance out the palette's warmth and vibrancy. When combining these colors, it's also essential to consider the 60-30-10 rule, where the dominant color, such as FF0000 or C80000, makes up 60 percent of the design, the secondary color, such as 960000 or 640000, makes up 30 percent, and the accent color, such as 320000, makes up the remaining 10 percent. By following these guidelines and experimenting with different combinations and pairings, designers can unlock the full potential of the Red Colour Shades palette and create designs that are both visually striking and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the red colour shades palette effectively in your projects.
