Color Palettes

Red Colour Shades Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #FF0000

RGB: 255, 0, 0

HEX: #C80000

RGB: 200, 0, 0

HEX: #960000

RGB: 150, 0, 0

HEX: #640000

RGB: 100, 0, 0

HEX: #320000

RGB: 50, 0, 0

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#FF0000
On White
4:1
AA (Large Text)
On Black
5.25:1
AA (Standard)
#C80000
On White
6.08:1
AA (Standard)
On Black
3.46:1
AA (Large Text)
#960000
On White
9.14:1
AAA (Enhanced)
On Black
2.3:1
Fail
#640000
On White
13.62:1
AAA (Enhanced)
On Black
1.54:1
Fail
#320000
On White
18.49:1
AAA (Enhanced)
On Black
1.14:1
Fail

Color Pair Combinations (10 total)

#FF0000 / #320000
4.62:1
AA (Standard)
#FF0000 / #640000
3.41:1
AA (Large Text)
#C80000 / #320000
3.04:1
AA (Large Text)
#FF0000 / #960000
2.29:1
Fail
#C80000 / #640000
2.24:1
Fail
#960000 / #320000
2.02:1
Fail
#FF0000 / #C80000
1.52:1
Fail
#C80000 / #960000
1.5:1
Fail
#960000 / #640000
1.49:1
Fail
#640000 / #320000
1.36:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
5.25:1 (AA)
Aa
Secondary
6.08:1 (AA)
Aa
Accent
9.14:1 (AAA)
Aa
Background
13.62:1 (AAA)
Aa
Neutral
18.49:1 (AAA)

Buttons

Optimized for readability
Primary: 5.25:1 AA
Secondary: 6.08:1 AA
Accent: 9.14:1 AAA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #FF0000 0%, #C80000 25%, #960000 50%, #640000 75%, #320000 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #FF0000 0%, #C80000 25%, #960000 50%, #640000 75%, #320000 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #FF0000 0%, #C80000 25%, #960000 50%, #640000 75%, #320000 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#FF0000

#C80000

#960000

#640000

#320000

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Perfect For These Industries

Food & Restaurants
Entertainment
Sports
Fashion

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#FF0000

Energetic and passionate

Emotions Evoked

Passion
Energy
Excitement
Power

Personality Traits

Bold
Confident
Dynamic
Passionate
Strong

Brand Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Ideal Industries

Food & Restaurants
Entertainment
Sports
Fashion
Emergency Services

Marketing Use

Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.

Cultural Meanings

Western: Love, passion, danger, excitement
Eastern: Luck, prosperity, celebration, happiness
Global: Energy, strength, determination

Color Harmony Analysis

Palette Mood

BalancedDark & Bold

Temperature

Warm

This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic red colour shades palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #FF0000 as the dominant color for headers and #320000 for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red Colour Shades:

60%

Dominant Color

#FF0000

Use #FF0000 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.

30%

Secondary Color

#960000

Apply #960000 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#320000

Reserve #320000 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

3

Associated Tags

6

Categories

618

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.

  • #FF0000

    RED

    #FF0000 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.

    Dark toneH: 0°S: 100%L: 50%
  • #C80000

    RED

    #C80000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 0°S: 100%L: 39%
  • #960000

    RED

    #960000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 0°S: 100%L: 29%
  • #640000

    RED

    #640000 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 0°S: 100%L: 20%
  • #320000

    RED

    #320000 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 0°S: 100%L: 10%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangedark

Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Red Colour Shades Palette

The Red Colour Shades palette is a masterful blend of vibrant and bold hues that evoke a sense of energy, passion, and excitement, making it perfect for designs that aim to capture attention and leave a lasting impression. At its core, this palette is all about exploring the depths of the color red, with each shade carefully selected to create a harmonious and visually striking monochromatic scheme. From the bright and fiery tone of FF0000, which sets the stage for this palette, to the deeper, richer shades that follow, every color works together to create a sense of warmth and vibrancy that is impossible to ignore.

Delving deeper into the palette, we find that each color plays a unique role in creating its overall impact. The FF0000, with its pure, unadulterated red tone, is the palette's attention-grabber, perfect for headlines, calls to action, or any element that needs to stand out. As we move through the palette, C80000 introduces a slight hint of maroon, adding a touch of sophistication and elegance to the design, while 960000 deepens the tone further, creating a sense of luxury and refinement. The 640000 and 320000 shades, with their darker, more muted tones, provide balance and depth to the palette, allowing designers to add nuance and complexity to their designs. Throughout the palette, each shade works in concert with the others to create a sense of continuity and flow, making it easy to create a cohesive and engaging visual identity.

The Red Colour Shades palette is incredibly versatile, making it suitable for a wide range of design applications, from websites and apps to branding and marketing materials. Its bold, vibrant colors make it perfect for designs that need to capture attention and drive engagement, such as e-commerce sites, social media campaigns, or product packaging. At the same time, its deeper, richer shades provide a sense of sophistication and elegance, making it suitable for more refined and luxurious brands. Whether you're looking to create a bold and eye-catching visual identity or a more subtle and nuanced design, this palette has the flexibility and range to meet your needs.

The colors in the Red Colour Shades palette also have a profound impact on viewer perception and behavior, with each shade influencing the emotional and psychological response to the design. The brighter, more vibrant shades, such as FF0000 and C80000, can stimulate feelings of energy and excitement, making them perfect for calls to action or promotional elements. The deeper, darker shades, such as 640000 and 320000, can create a sense of balance and stability, making them suitable for backgrounds, textures, or other design elements that need to provide depth and context. By carefully selecting and combining these shades, designers can create a visual language that resonates with their audience and drives the desired response.

For designers looking to get the most out of the Red Colour Shades palette, it's essential to consider how these colors interact with other hues and design elements. To create a sense of contrast and visual interest, consider pairing these shades with complementary colors, such as greens or blues, which can help to balance out the palette's warmth and vibrancy. When combining these colors, it's also essential to consider the 60-30-10 rule, where the dominant color, such as FF0000 or C80000, makes up 60 percent of the design, the secondary color, such as 960000 or 640000, makes up 30 percent, and the accent color, such as 320000, makes up the remaining 10 percent. By following these guidelines and experimenting with different combinations and pairings, designers can unlock the full potential of the Red Colour Shades palette and create designs that are both visually striking and emotionally resonant.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Red Colour Shades image

Frequently Asked Questions

Everything you need to know about using and implementing the red colour shades palette effectively in your projects.