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Red Pink Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #DD1717

RGB: 221, 23, 23

HEX: #FB3310

RGB: 251, 51, 16

HEX: #F40D30

RGB: 244, 13, 48

HEX: #C70E0E

RGB: 199, 14, 14

HEX: #D6204E

RGB: 214, 32, 78

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#DD1717
On White
4.99:1
AA (Standard)
On Black
4.21:1
AA (Large Text)
#FB3310
On White
3.76:1
AA (Large Text)
On Black
5.58:1
AA (Standard)
#F40D30
On White
4.25:1
AA (Large Text)
On Black
4.95:1
AA (Standard)
#C70E0E
On White
6:1
AA (Standard)
On Black
3.5:1
AA (Large Text)
#D6204E
On White
5.03:1
AA (Standard)
On Black
4.18:1
AA (Large Text)

Color Pair Combinations (10 total)

#FB3310 / #C70E0E
1.6:1
Fail
#F40D30 / #C70E0E
1.41:1
Fail
#FB3310 / #D6204E
1.34:1
Fail
#DD1717 / #FB3310
1.33:1
Fail
#DD1717 / #C70E0E
1.2:1
Fail
#C70E0E / #D6204E
1.19:1
Fail
#DD1717 / #F40D30
1.18:1
Fail
#F40D30 / #D6204E
1.18:1
Fail
#FB3310 / #F40D30
1.13:1
Fail
#DD1717 / #D6204E
1.01:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
4.99:1 (AA)
Aa
Secondary
5.58:1 (AA)
Aa
Accent
4.95:1 (AA)
Aa
Background
6:1 (AA)
Aa
Neutral
5.03:1 (AA)

Buttons

Optimized for readability
Primary: 4.99:1 AA
Secondary: 5.58:1 AA
Accent: 4.95:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #DD1717 0%, #FB3310 25%, #F40D30 50%, #C70E0E 75%, #D6204E 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #DD1717 0%, #FB3310 25%, #F40D30 50%, #C70E0E 75%, #D6204E 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #DD1717 0%, #FB3310 25%, #F40D30 50%, #C70E0E 75%, #D6204E 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#DD1717

#FB3310

#F40D30

#C70E0E

#D6204E

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Perfect For These Industries

Food & Restaurants
Entertainment
Sports
Fashion

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#DD1717

Energetic and passionate

Emotions Evoked

Passion
Energy
Excitement
Power

Personality Traits

Bold
Confident
Dynamic
Passionate
Strong

Brand Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Ideal Industries

Food & Restaurants
Entertainment
Sports
Fashion
Emergency Services

Marketing Use

Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.

Cultural Meanings

Western: Love, passion, danger, excitement
Eastern: Luck, prosperity, celebration, happiness
Global: Energy, strength, determination

Color Harmony Analysis

Palette Mood

Balanced

Temperature

Warm

This palette combines balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary red pink palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #DD1717 as the dominant color for headers and #D6204E for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red Pink:

60%

Dominant Color

#DD1717

Use #DD1717 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.

30%

Secondary Color

#F40D30

Apply #F40D30 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#D6204E

Reserve #D6204E for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

1

Associated Tags

6

Categories

2435

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.

  • #DD1717

    RED

    #DD1717 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.

    Dark toneH: 0°S: 81%L: 48%
  • #FB3310

    RED

    #FB3310 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 9°S: 97%L: 52%
  • #F40D30

    RED

    #F40D30 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 351°S: 91%L: 50%
  • #C70E0E

    RED

    #C70E0E serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 0°S: 87%L: 42%
  • #D6204E

    RED

    #D6204E serves as the accent/highlight color in this palette. This medium red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 345°S: 74%L: 48%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Red Pink Palette

The Red Pink color palette is a vibrant and energetic collection of hues that evoke feelings of passion and excitement, perfect for designs that aim to capture attention and inspire action. This monochromatic palette features a range of shades that seamlessly blend together to create a cohesive and bold visual identity. From the deep, rich tone of C70E0E to the bright, fiery hue of F40D30, each color in this palette plays a unique role in creating a sense of warmth and energy. The palette's warm and modern style makes it an ideal choice for designers looking to add a touch of sophistication and elegance to their designs.

At the heart of the Red Pink palette is the bold and dynamic shade DD1717, a deep, cool red that provides a sense of stability and foundation to the overall design. This shade is perfectly complemented by the brighter, more vibrant tone of FB3310, which adds a sense of excitement and playfulness to the palette. The F40D30 shade, with its slightly orange undertones, adds a touch of warmth and creativity to the design, while the C70E0E and D6204E shades provide a sense of depth and nuance. Each of these shades, including the D6204E with its slightly purplish undertones, works together to create a rich and engaging visual experience that draws the viewer in and refuses to let go.

The Red Pink color palette is incredibly versatile and can be used in a wide range of design applications, from websites and apps to branding and marketing materials. For example, a website for a fashion brand might use the bold, vibrant tone of F40D30 as its primary color, while a fitness app might use the deep, cool red of DD1717 to create a sense of energy and motivation. The palette's modern and energetic style also makes it an ideal choice for social media campaigns, event promotions, and other designs that require a high level of visual impact and engagement. By incorporating the Red Pink palette into their designs, developers and creative professionals can add a touch of sophistication and elegance to their work, while also creating a lasting impression on their audience.

The colors in the Red Pink palette also have a profound impact on viewer perception and behavior, with each shade influencing the way we think and feel in subtle but powerful ways. The bold, vibrant tones of the palette, such as FB3310 and F40D30, can stimulate feelings of excitement and energy, while the deeper, cooler shades, such as DD1717 and C70E0E, can create a sense of calmness and serenity. By carefully selecting and combining these shades, designers can create a visual experience that not only captures attention but also resonates with their audience on a deeper level. For example, a design that uses the D6204E shade as its primary color may create a sense of luxury and sophistication, while a design that uses the F40D30 shade may create a sense of playfulness and creativity.

To get the most out of the Red Pink color palette, designers should consider pairing these shades with complementary colors that enhance their natural warmth and energy. For example, the deep, cool red of DD1717 pairs perfectly with the bright, calming tone of a light blue or green, while the bold, vibrant tone of F40D30 pairs well with the deep, rich tone of a dark brown or gray. By experimenting with different combinations and pairings, designers can unlock the full potential of the Red Pink palette and create designs that are not only visually stunning but also emotionally resonant. Additionally, designers should be mindful of the 60-30-10 rule, where the dominant color, in this case, the Red Pink shades, should occupy about 60 percent of the design, while the secondary color, or complementary color, should occupy about 30 percent, and the accent color, or background color, should occupy about 10 percent.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Red Pink Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the red pink palette effectively in your projects.