Red Pink Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #B50717
RGB: 181, 7, 23
HEX: #AD3C69
RGB: 173, 60, 105
HEX: #794980
RGB: 121, 73, 128
HEX: #4D2B51
RGB: 77, 43, 81
HEX: #372F53
RGB: 55, 47, 83
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #B50717 0%, #AD3C69 25%, #794980 50%, #4D2B51 75%, #372F53 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #B50717 0%, #AD3C69 25%, #794980 50%, #4D2B51 75%, #372F53 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #B50717 0%, #AD3C69 25%, #794980 50%, #4D2B51 75%, #372F53 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#B50717
#AD3C69
#794980
#4D2B51
#372F53
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#B50717
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm and cool tones, making it versatile for various design applications.
Professional Implementation Guide
This triadic red pink purple palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With low contrast levels and moderate saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #B50717 as the dominant color for headers and #372F53 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red Pink Purple:
Dominant Color
#B50717Use #B50717 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#794980Apply #794980 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#372F53Reserve #372F53 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
3
Categories
4286
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This triadic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The low contrast and moderate saturation ensure harmonious visual relationships.
#B50717
RED
#B50717 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 354°S: 93%L: 37%#AD3C69
PINK
#AD3C69 serves as the secondary/supporting color in this palette. This medium pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 336°S: 48%L: 46%#794980
PINK
#794980 serves as the secondary/supporting color in this palette. This medium pink (muted) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 292°S: 27%L: 39%#4D2B51
PINK
#4D2B51 serves as the secondary/supporting color in this palette. This dark pink (moderately saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 294°S: 31%L: 24%#372F53
BLUE
#372F53 serves as the accent/highlight color in this palette. This dark blue (muted) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 253°S: 28%L: 25%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The triadic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Red Pink Purple Palette
The Red Pink Purple color palette is a mesmerizing combination of deep, rich hues that evoke a sense of nostalgia and elegance, transporting viewers to a bygone era of vintage charm and sophistication. At its core, this palette is a masterful blend of balanced, feminine shades that exude warmth and refinement, making it an ideal choice for designers seeking to create a lasting impression. With its nuanced color scheme, the Red Pink Purple palette is poised to add a touch of luxury and poise to any design project, from websites and apps to branding and marketing campaigns.
Delving deeper into the palette's constituent colors, the B50717 shade is a bold, maroon-inspired hue that sets the tone for the entire palette, its deep, cool undertones providing a sense of stability and grounding. In contrast, the AD3C69 shade is a softer, coral-tinged pink that adds a touch of whimsy and playfulness, its warm undertones creating a sense of approachability and familiarity. The 794980 shade is a rich, indigo-inspired purple that adds depth and complexity to the palette, its blue undertones imparting a sense of creativity and wisdom. Rounding out the palette are the 4D2B51 and 372F53 shades, which are both nuanced, navy-inspired hues that provide a sense of balance and harmony, their dark, cool undertones creating a sense of sophistication and refinement.
In practical terms, the Red Pink Purple palette is a versatile and effective choice for a wide range of design applications, from e-commerce websites and mobile apps to branding and marketing campaigns. Its balanced, feminine color scheme makes it an ideal choice for designers seeking to create a sense of approachability and familiarity, while its deep, rich hues provide a sense of luxury and sophistication. Whether used in its entirety or in select combinations, the Red Pink Purple palette is sure to add a touch of elegance and refinement to any design project, making it an excellent choice for designers seeking to create a lasting impression.
From a psychological perspective, the colors in the Red Pink Purple palette have a profound impact on viewer perception and behavior, with the B50717 shade evoking feelings of passion and energy, while the AD3C69 shade creates a sense of playfulness and creativity. The 794980 shade, with its indigo undertones, is often associated with intuition and wisdom, making it an excellent choice for designers seeking to convey a sense of expertise and authority. Meanwhile, the 4D2B51 and 372F53 shades, with their navy-inspired hues, create a sense of trust and stability, making them an ideal choice for designers seeking to establish a sense of credibility and dependability.
For designers seeking to get the most out of the Red Pink Purple palette, it is essential to consider complementary colors and pairing suggestions, as these can help to enhance the palette's overall impact and effectiveness. Pairing the B50717 shade with neutral hues such as beige or gray can help to create a sense of balance and harmony, while combining the AD3C69 shade with deeper, richer hues can help to add depth and complexity to the design. In terms of design best practices, it is essential to use the colors in the Red Pink Purple palette in a way that is thoughtful and intentional, taking care to balance their relative brightness and saturation levels to create a sense of visual harmony and cohesion. By doing so, designers can unlock the full potential of this captivating color palette, creating designs that are both beautiful and effective.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the red pink purple palette effectively in your projects.