Red To Grey Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #990303
RGB: 153, 3, 3
HEX: #9C9999
RGB: 156, 153, 153
HEX: #71706E
RGB: 113, 112, 110
HEX: #292323
RGB: 41, 35, 35
HEX: #FFFFFF
RGB: 255, 255, 255
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #990303 0%, #9C9999 25%, #71706E 50%, #292323 75%, #FFFFFF 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #990303 0%, #9C9999 25%, #71706E 50%, #292323 75%, #FFFFFF 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #990303 0%, #9C9999 25%, #71706E 50%, #292323 75%, #FFFFFF 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#990303
#9C9999
#71706E
#292323
#FFFFFF
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#990303
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced and light & airy moods with warm and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous red to grey palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With high contrast levels and muted saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #990303 as the dominant color for headers and #FFFFFF for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red To Grey:
Dominant Color
#990303Use #990303 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#71706EApply #71706E as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#FFFFFFReserve #FFFFFF for accent elements like buttons, links, and important highlights. This white accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
3213
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The high contrast and muted saturation ensure excellent readability and accessibility.
#990303
RED
#990303 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 96%L: 31%#9C9999
GRAY
#9C9999 serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 1%L: 61%#71706E
GRAY
#71706E serves as the secondary/supporting color in this palette. This medium gray (muted) brings neutrality and balance Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 40°S: 1%L: 44%#292323
BLACK
#292323 serves as the secondary/supporting color in this palette. This dark black (muted) brings elegance and authority Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 8%L: 15%#FFFFFF
WHITE
#FFFFFF serves as the accent/highlight color in this palette. This light white (muted) brings cleanliness and simplicity Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 0%L: 100%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Red To Grey Palette
The Red To Grey color palette is a masterful blend of warm, muted tones that evoke a sense of balance and harmony, while still exuding a sense of boldness and modernity. At its core, this palette is about transition and evolution, as it gradually shifts from the deep, rich tones of 990303, a vibrant, maroon-like hue, to the soft, serene grey of 71706E, creating a sense of depth and visual interest. This palette has the power to evoke strong emotions, from the passion and energy of the bold, crimson-inspired 990303, to the calm, soothing quality of the pale, neutral 9C9999, making it a versatile and compelling choice for designers looking to create a lasting impact.
As we delve deeper into the palette, we can see that each color plays a unique role in creating this sense of balance and harmony. The 990303, with its brown and coral undertones, adds a sense of warmth and vibrancy, while the 9C9999, with its subtle pink and maroon hints, provides a soft, calming contrast. The 71706E, a gentle, muted grey, serves as a bridge between the bold and the subtle, creating a sense of continuity and flow. The 292323, a deep, cool grey, adds depth and complexity to the palette, while the FFFFFF, a crisp, clean white, provides a sense of clarity and openness. Together, these colors create a rich, nuanced palette that is both visually striking and emotionally resonant.
This palette would be a natural fit for a wide range of design applications, from websites and apps to branding and marketing materials. For example, a fashion brand might use the Red To Grey palette to create a bold, eye-catching website that showcases their latest designs, while a wellness company might use it to create a calming, soothing app that promotes relaxation and self-care. The palette's warm, muted tones would also be well-suited to a luxury brand looking to create a sense of sophistication and elegance, or a creative agency looking to add a touch of modernity and edge to their branding.
The Red To Grey palette also has a profound impact on viewer perception and behavior, as the colors used have been carefully selected to evoke specific emotions and responses. The bold, vibrant 990303, for example, can stimulate feelings of passion and energy, while the soft, calming 9C9999 can promote relaxation and serenity. The palette's use of contrasting colors, such as the deep 292323 and the crisp FFFFFF, can also create a sense of visual interest and engagement, drawing the viewer's eye and encouraging them to explore further. By leveraging the psychological power of color, designers can use the Red To Grey palette to create a lasting impression and influence viewer behavior.
To get the most out of the Red To Grey palette, designers can experiment with pairing it with complementary colors, such as blues and greens, to create a sense of contrast and visual interest. The palette's warm, muted tones also pair well with natural textures and earthy materials, such as wood and stone, which can add a sense of depth and tactility to a design. When using the palette, it's also important to consider the 60-30-10 rule, where the dominant color, such as the 990303, makes up 60 percent of the design, the secondary color, such as the 9C9999, makes up 30 percent, and the accent color, such as the 292323, makes up 10 percent. By following this rule and experimenting with different pairings and combinations, designers can unlock the full potential of the Red To Grey palette and create designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the red to grey palette effectively in your projects.
