Red-Yellow Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #EC0000
RGB: 236, 0, 0
HEX: #EC2400
RGB: 236, 36, 0
HEX: #EC5300
RGB: 236, 83, 0
HEX: #EC9B00
RGB: 236, 155, 0
HEX: #ECCA00
RGB: 236, 202, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #EC0000 0%, #EC2400 25%, #EC5300 50%, #EC9B00 75%, #ECCA00 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #EC0000 0%, #EC2400 25%, #EC5300 50%, #EC9B00 75%, #ECCA00 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #EC0000 0%, #EC2400 25%, #EC5300 50%, #EC9B00 75%, #ECCA00 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#EC0000
#EC2400
#EC5300
#EC9B00
#ECCA00
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#EC0000
Energetic and passionate
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This analogous red-yellow palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #EC0000 as the dominant color for headers and #ECCA00 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Red-Yellow:
Dominant Color
#EC0000Use #EC0000 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#EC5300Apply #EC5300 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#ECCA00Reserve #ECCA00 for accent elements like buttons, links, and important highlights. This yellow accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3121
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This analogous palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#EC0000
RED
#EC0000 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 100%L: 46%#EC2400
RED
#EC2400 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 9°S: 100%L: 46%#EC5300
ORANGE
#EC5300 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 21°S: 100%L: 46%#EC9B00
ORANGE
#EC9B00 serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 39°S: 100%L: 46%#ECCA00
YELLOW
#ECCA00 serves as the accent/highlight color in this palette. This medium yellow (highly saturated) brings richness and prestige Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 51°S: 100%L: 46%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The analogous color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Red-Yellow Palette
The Red-Yellow color palette is a masterful blend of vibrant, energetic hues that evoke feelings of excitement and warmth, perfect for making a bold statement in any design. At its core, this palette is all about harnessing the power of red and yellow to create a truly captivating visual experience. The colors work together in harmony to create a sense of dynamic energy, drawing the viewer in and refusing to let go. Whether you're looking to create a stunning website, a memorable brand identity, or a marketing campaign that really packs a punch, the Red-Yellow palette is the perfect choice.
Delving deeper into the individual colors that make up this palette, we start with ec0000, a deep, rich red that provides the foundation for the entire scheme. This bold, attention-grabbing hue is perfectly balanced by ec2400, a slightly darker, more muted red that adds a sense of depth and complexity to the palette. As we move through the colors, ec5300 introduces a hint of orange, adding a touch of warmth and playfulness to the mix. The palette then shifts towards ec9b00, a beautiful, golden hue that brings a sense of sophistication and elegance to the table. Finally, ecca00, a bright, vibrant yellow, adds a burst of energy and optimism, rounding out the palette and creating a truly unforgettable visual experience.
In practical terms, the Red-Yellow palette is incredibly versatile, lending itself perfectly to a wide range of design applications. For example, it would be ideal for creating a bold, eye-catching website or app, particularly in industries such as entertainment, sports, or gaming. It would also be a great choice for branding and marketing materials, such as logos, business cards, or advertising campaigns, where the goal is to grab the viewer's attention and leave a lasting impression. Additionally, the palette's warm, energetic feel makes it a great fit for designs aimed at a younger demographic, such as social media platforms or youth-focused products.
From a psychological perspective, the colors in the Red-Yellow palette have a profound impact on the viewer's perception and behavior. Red, in particular, is known to stimulate the senses, increase heart rate, and evoke feelings of excitement and passion. Yellow, on the other hand, is often associated with happiness, optimism, and sunshine, creating a sense of warmth and energy. When combined, these colors create a truly powerful emotional response, perfect for designs that aim to motivate, inspire, or energize the viewer. By leveraging the psychological effects of these colors, designers can create experiences that not only capture the viewer's attention but also leave a lasting impression.
For designers looking to get the most out of the Red-Yellow palette, there are a few key tips to keep in mind. To create a truly cohesive look, it's essential to balance the bold, vibrant colors with neutral or complementary hues, such as shades of gray, blue, or green. For example, pairing ec0000 with a deep blue or purple can create a stunning visual contrast, while combining ec9b00 with a muted green can add a sense of natural elegance to the design. Additionally, designers should be mindful of the 60-30-10 rule, where the dominant color makes up 60 percent of the design, the secondary color makes up 30 percent, and the accent color makes up 10 percent. By following these guidelines and experimenting with different combinations, designers can unlock the full potential of the Red-Yellow palette and create truly unforgettable designs.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the red-yellow palette effectively in your projects.