Color Palettes

Rich Brown Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #D9C9BA

RGB: 217, 201, 186

HEX: #BBA591

RGB: 187, 165, 145

HEX: #A28973

RGB: 162, 137, 115

HEX: #8C6E52

RGB: 140, 110, 82

HEX: #6E4F32

RGB: 110, 79, 50

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#D9C9BA
On White
1.61:1
Fail
On Black
13.01:1
AAA (Enhanced)
#BBA591
On White
2.36:1
Fail
On Black
8.9:1
AAA (Enhanced)
#A28973
On White
3.3:1
AA (Large Text)
On Black
6.36:1
AA (Standard)
#8C6E52
On White
4.7:1
AA (Standard)
On Black
4.47:1
AA (Large Text)
#6E4F32
On White
7.43:1
AAA (Enhanced)
On Black
2.83:1
Fail

Color Pair Combinations (10 total)

#D9C9BA / #6E4F32
4.6:1
AA (Standard)
#BBA591 / #6E4F32
3.15:1
AA (Large Text)
#D9C9BA / #8C6E52
2.91:1
Fail
#A28973 / #6E4F32
2.25:1
Fail
#D9C9BA / #A28973
2.05:1
Fail
#BBA591 / #8C6E52
1.99:1
Fail
#8C6E52 / #6E4F32
1.58:1
Fail
#D9C9BA / #BBA591
1.46:1
Fail
#A28973 / #8C6E52
1.42:1
Fail
#BBA591 / #A28973
1.4:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
13.01:1 (AAA)
Aa
Secondary
8.9:1 (AAA)
Aa
Accent
6.36:1 (AA)
Aa
Background
4.7:1 (AA)
Aa
Neutral
7.43:1 (AAA)

Buttons

Optimized for readability
Primary: 13.01:1 AAA
Secondary: 8.9:1 AAA
Accent: 6.36:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #D9C9BA 0%, #BBA591 25%, #A28973 50%, #8C6E52 75%, #6E4F32 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #D9C9BA 0%, #BBA591 25%, #A28973 50%, #8C6E52 75%, #6E4F32 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #D9C9BA 0%, #BBA591 25%, #A28973 50%, #8C6E52 75%, #6E4F32 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#D9C9BA

#BBA591

#A28973

#8C6E52

#6E4F32

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Innovative
Fun
Approachable
Energetic
Youth-oriented

Perfect For These Industries

Tech Startups
Creative Agencies
Sports
Children's Products

Target Audience

Young, trend-conscious consumers (18-35) who value creativity and self-expression

Individual Color Psychology

#D9C9BA

Cheerful and inviting

Emotions Evoked

Enthusiasm
Creativity
Adventure
Warmth
Vitality

Personality Traits

Friendly
Optimistic
Adventurous
Creative
Confident

Brand Traits

Innovative
Fun
Approachable
Energetic
Youth-oriented

Ideal Industries

Tech Startups
Creative Agencies
Sports
Children's Products
Entertainment

Marketing Use

Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.

Cultural Meanings

Western: Enthusiasm, creativity, success, encouragement
Eastern: Spirituality, transformation, good fortune
Global: Energy, balance between red's passion and yellow's joy

Color Harmony Analysis

Palette Mood

Light & AiryBalanced

Temperature

Warm

This palette combines light & airy and balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic rich brown palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and muted saturation, this palette is optimized for .

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #D9C9BA as the dominant color for headers and #6E4F32 for accents. These colors translate well to print with minimal adjustment.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Rich Brown:

60%

Dominant Color

#D9C9BA

Use #D9C9BA as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.

30%

Secondary Color

#A28973

Apply #A28973 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#6E4F32

Reserve #6E4F32 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

2

Associated Tags

6

Categories

1527

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and muted saturation ensure harmonious visual relationships.

  • #D9C9BA

    ORANGE

    #D9C9BA serves as the primary/dominant color in this palette. This light orange (muted) brings creativity and enthusiasm Use it for backgrounds, containers, and large surface areas.

    Light toneH: 29°S: 29%L: 79%
  • #BBA591

    ORANGE

    #BBA591 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 29°S: 24%L: 65%
  • #A28973

    ORANGE

    #A28973 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 28°S: 20%L: 54%
  • #8C6E52

    ORANGE

    #8C6E52 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 29°S: 26%L: 44%
  • #6E4F32

    ORANGE

    #6E4F32 serves as the accent/highlight color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 29°S: 38%L: 31%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levelmedium

Medium contrast provides visual interest while maintaining readability with proper text color choices.

Saturationmuted

Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: . The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Rich Brown Palette

The Rich Brown color palette is a masterful blend of earthy tones that evoke a sense of warmth and comfort, transporting viewers to a serene and natural world. This monochromatic palette features a range of shades, from the lightest D9C9BA, a soft and inviting beige, to the deepest 6E4F32, a rich and decadent chocolate brown. Each color in the palette works in harmony to create a sense of balance and cohesion, making it perfect for designers looking to create a natural and earthy aesthetic. The subtle undertones of pink and coral that run throughout the palette add a touch of warmth and sophistication, elevating the overall feel of the design.

As we delve deeper into the palette, we find that each color plays a unique role in creating the overall atmosphere. The lightest shade, D9C9BA, provides a clean and airy feel, perfect for backgrounds and textures. The next shade, BBA591, adds a touch of depth and dimension, with its slightly darker and more muted tone. A28973 brings a sense of warmth and coziness, with its earthy and natural undertones, while 8C6E52 adds a sense of richness and luxury, with its deep and decadent brown hue. Finally, the darkest shade, 6E4F32, provides a sense of grounding and stability, perfect for accents and highlights. Each color in the palette is carefully crafted to work together in harmony, creating a sense of balance and cohesion that is perfect for a wide range of design applications.

The Rich Brown color palette is perfect for designers looking to create a natural and earthy aesthetic, and can be applied to a wide range of design applications, from websites and apps to branding and marketing materials. The palette's warm and inviting tones make it perfect for designs that require a sense of comfort and approachability, such as outdoor and lifestyle brands. The palette's earthy tones also make it perfect for designs that require a sense of natural and organic feel, such as food and wellness brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the Rich Brown color palette is sure to add a sense of warmth and sophistication to your design.

The colors in the Rich Brown palette also have a profound impact on viewer perception and behavior. The warm and earthy tones have been shown to evoke feelings of comfort and relaxation, making them perfect for designs that require a sense of calm and serenity. The palette's natural and organic feel also makes it perfect for designs that require a sense of authenticity and sustainability. The subtle undertones of pink and coral add a touch of playfulness and creativity, making the palette perfect for designs that require a sense of fun and imagination. By using the Rich Brown color palette, designers can create a sense of emotional connection with their audience, and influence their behavior and perception.

To get the most out of the Rich Brown color palette, designers should consider pairing it with complementary colors that enhance its natural and earthy feel. For example, pairing the palette with shades of green, such as a deep forest green or a soft moss, can add a sense of depth and dimension to the design. Alternatively, pairing the palette with shades of blue, such as a soft sky blue or a deep navy, can add a sense of contrast and visual interest. When working with the Rich Brown color palette, designers should also consider the 60-30-10 rule, where 60 percent of the design features the dominant color, 30 percent features the secondary color, and 10 percent features the accent color. By following this rule, designers can create a sense of balance and harmony in their design, and make the most of the Rich Brown color palette's natural and earthy beauty.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Rich Brown image

Frequently Asked Questions

Everything you need to know about using and implementing the rich brown palette effectively in your projects.