Rich Brown Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #D9C9BA
RGB: 217, 201, 186
HEX: #BBA591
RGB: 187, 165, 145
HEX: #A28973
RGB: 162, 137, 115
HEX: #8C6E52
RGB: 140, 110, 82
HEX: #6E4F32
RGB: 110, 79, 50
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #D9C9BA 0%, #BBA591 25%, #A28973 50%, #8C6E52 75%, #6E4F32 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #D9C9BA 0%, #BBA591 25%, #A28973 50%, #8C6E52 75%, #6E4F32 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #D9C9BA 0%, #BBA591 25%, #A28973 50%, #8C6E52 75%, #6E4F32 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#D9C9BA
#BBA591
#A28973
#8C6E52
#6E4F32
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Young, trend-conscious consumers (18-35) who value creativity and self-expression
Individual Color Psychology
#D9C9BA
Cheerful and inviting
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Stimulates activity and socialization, creates a sense of fun and affordability. Excellent for CTAs, impulse purchases, and youth marketing.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic rich brown palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With medium contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #D9C9BA as the dominant color for headers and #6E4F32 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Rich Brown:
Dominant Color
#D9C9BAUse #D9C9BA as your primary color for backgrounds, main content areas. This orange tone should occupy about 60% of your design space.
Secondary Color
#A28973Apply #A28973 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#6E4F32Reserve #6E4F32 for accent elements like buttons, links, and important highlights. This orange accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
1527
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and muted saturation ensure harmonious visual relationships.
#D9C9BA
ORANGE
#D9C9BA serves as the primary/dominant color in this palette. This light orange (muted) brings creativity and enthusiasm Use it for backgrounds, containers, and large surface areas.
Light toneH: 29°S: 29%L: 79%#BBA591
ORANGE
#BBA591 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 29°S: 24%L: 65%#A28973
ORANGE
#A28973 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 28°S: 20%L: 54%#8C6E52
ORANGE
#8C6E52 serves as the secondary/supporting color in this palette. This medium orange (muted) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 29°S: 26%L: 44%#6E4F32
ORANGE
#6E4F32 serves as the accent/highlight color in this palette. This medium orange (moderately saturated) brings creativity and enthusiasm Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 29°S: 38%L: 31%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Rich Brown Palette
The Rich Brown color palette is a masterful blend of earthy tones that evoke a sense of warmth and comfort, transporting viewers to a serene and natural world. This monochromatic palette features a range of shades, from the lightest D9C9BA, a soft and inviting beige, to the deepest 6E4F32, a rich and decadent chocolate brown. Each color in the palette works in harmony to create a sense of balance and cohesion, making it perfect for designers looking to create a natural and earthy aesthetic. The subtle undertones of pink and coral that run throughout the palette add a touch of warmth and sophistication, elevating the overall feel of the design.
As we delve deeper into the palette, we find that each color plays a unique role in creating the overall atmosphere. The lightest shade, D9C9BA, provides a clean and airy feel, perfect for backgrounds and textures. The next shade, BBA591, adds a touch of depth and dimension, with its slightly darker and more muted tone. A28973 brings a sense of warmth and coziness, with its earthy and natural undertones, while 8C6E52 adds a sense of richness and luxury, with its deep and decadent brown hue. Finally, the darkest shade, 6E4F32, provides a sense of grounding and stability, perfect for accents and highlights. Each color in the palette is carefully crafted to work together in harmony, creating a sense of balance and cohesion that is perfect for a wide range of design applications.
The Rich Brown color palette is perfect for designers looking to create a natural and earthy aesthetic, and can be applied to a wide range of design applications, from websites and apps to branding and marketing materials. The palette's warm and inviting tones make it perfect for designs that require a sense of comfort and approachability, such as outdoor and lifestyle brands. The palette's earthy tones also make it perfect for designs that require a sense of natural and organic feel, such as food and wellness brands. Whether you're designing a website, creating a brand identity, or developing a marketing campaign, the Rich Brown color palette is sure to add a sense of warmth and sophistication to your design.
The colors in the Rich Brown palette also have a profound impact on viewer perception and behavior. The warm and earthy tones have been shown to evoke feelings of comfort and relaxation, making them perfect for designs that require a sense of calm and serenity. The palette's natural and organic feel also makes it perfect for designs that require a sense of authenticity and sustainability. The subtle undertones of pink and coral add a touch of playfulness and creativity, making the palette perfect for designs that require a sense of fun and imagination. By using the Rich Brown color palette, designers can create a sense of emotional connection with their audience, and influence their behavior and perception.
To get the most out of the Rich Brown color palette, designers should consider pairing it with complementary colors that enhance its natural and earthy feel. For example, pairing the palette with shades of green, such as a deep forest green or a soft moss, can add a sense of depth and dimension to the design. Alternatively, pairing the palette with shades of blue, such as a soft sky blue or a deep navy, can add a sense of contrast and visual interest. When working with the Rich Brown color palette, designers should also consider the 60-30-10 rule, where 60 percent of the design features the dominant color, 30 percent features the secondary color, and 10 percent features the accent color. By following this rule, designers can create a sense of balance and harmony in their design, and make the most of the Rich Brown color palette's natural and earthy beauty.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the rich brown palette effectively in your projects.
