Rojo Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #F50B0B
RGB: 245, 11, 11
HEX: #CA0B0B
RGB: 202, 11, 11
HEX: #AC0505
RGB: 172, 5, 5
HEX: #8A0808
RGB: 138, 8, 8
HEX: #5F0404
RGB: 95, 4, 4
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #F50B0B 0%, #CA0B0B 25%, #AC0505 50%, #8A0808 75%, #5F0404 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #F50B0B 0%, #CA0B0B 25%, #AC0505 50%, #8A0808 75%, #5F0404 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #F50B0B 0%, #CA0B0B 25%, #AC0505 50%, #8A0808 75%, #5F0404 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#F50B0B
#CA0B0B
#AC0505
#8A0808
#5F0404
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#F50B0B
Energetic and passionate
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic rojo palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With medium contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #F50B0B as the dominant color for headers and #5F0404 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Rojo:
Dominant Color
#F50B0BUse #F50B0B as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#AC0505Apply #AC0505 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#5F0404Reserve #5F0404 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
1530
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The medium contrast and vibrant saturation ensure harmonious visual relationships.
#F50B0B
RED
#F50B0B serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 92%L: 50%#CA0B0B
RED
#CA0B0B serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 90%L: 42%#AC0505
RED
#AC0505 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 94%L: 35%#8A0808
RED
#8A0808 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 89%L: 29%#5F0404
RED
#5F0404 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 92%L: 19%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Medium contrast provides visual interest while maintaining readability with proper text color choices.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Rojo Palette
The Rojo color palette is a masterful blend of warm, vibrant hues that evoke a sense of energy, passion, and excitement, making it perfect for designs that aim to capture attention and leave a lasting impression. At its core, this monochromatic palette is built around various shades of red, from the bright and fiery F50B0B to the deeper, richer tones of CA0B0B, creating a sense of depth and visual interest. The palette's overall effect is both bold and captivating, making it an ideal choice for designers looking to add a touch of drama and sophistication to their work.
Delving deeper into the palette, we find that each color plays a unique role in creating the overall aesthetic. The brightest and most vibrant shade, F50B0B, is perfect for grabbing attention and creating a sense of urgency, while the slightly deeper CA0B0B adds a sense of warmth and elegance. The AC0505 shade brings a sense of intensity and passion to the palette, while the 8A0808 and 5F0404 shades provide a sense of balance and grounding, preventing the palette from feeling overwhelming or too intense. By combining these different shades, designers can create a wide range of effects, from subtle and nuanced to bold and attention-grabbing.
In terms of practical applications, the Rojo palette is versatile and can be used in a variety of contexts, including website design, app development, branding, and marketing. For example, a website for a sports team or a fitness brand might use the brighter shades of the palette to create a sense of energy and excitement, while a luxury brand might opt for the deeper, richer tones to convey a sense of sophistication and elegance. The palette's bold and vibrant colors also make it well-suited for use in digital marketing campaigns, where the goal is to grab attention and stand out from the competition.
The colors in the Rojo palette also have a profound impact on viewer perception and behavior, as they are often associated with strong emotions such as passion, excitement, and energy. The use of red and its various shades can stimulate the viewer's senses, increase heart rate, and create a sense of urgency, making it an ideal choice for designs that aim to drive action or encourage engagement. Additionally, the palette's warm and vibrant colors can also create a sense of comfort and familiarity, making it well-suited for designs that aim to build trust and establish a connection with the viewer.
For designers looking to get the most out of the Rojo palette, it's worth noting that the colors can be paired with a range of complementary shades to create interesting and harmonious effects. For example, pairing the brighter shades of the palette with neutral colors such as beige or gray can create a sense of balance and contrast, while combining the deeper shades with metallic colors such as gold or silver can add a sense of luxury and sophistication. By experimenting with different pairings and combinations, designers can unlock the full potential of the Rojo palette and create designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the rojo palette effectively in your projects.