Rojo Vino Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #9D0707
RGB: 157, 7, 7
HEX: #982F2F
RGB: 152, 47, 47
HEX: #800D0D
RGB: 128, 13, 13
HEX: #6F0303
RGB: 111, 3, 3
HEX: #5C1212
RGB: 92, 18, 18
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #9D0707 0%, #982F2F 25%, #800D0D 50%, #6F0303 75%, #5C1212 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #9D0707 0%, #982F2F 25%, #800D0D 50%, #6F0303 75%, #5C1212 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #9D0707 0%, #982F2F 25%, #800D0D 50%, #6F0303 75%, #5C1212 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#9D0707
#982F2F
#800D0D
#6F0303
#5C1212
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#9D0707
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic rojo vino palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #9D0707 as the dominant color for headers and #5C1212 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Rojo Vino:
Dominant Color
#9D0707Use #9D0707 as your primary color for headers, hero sections, and primary CTAs. This red tone should occupy about 60% of your design space.
Secondary Color
#800D0DApply #800D0D as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#5C1212Reserve #5C1212 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Ensure sufficient lighting contrast for text elements—use light text on dark backgrounds
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
6
Categories
3229
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#9D0707
RED
#9D0707 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 91%L: 32%#982F2F
RED
#982F2F serves as the secondary/supporting color in this palette. This medium red (moderately saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 53%L: 39%#800D0D
RED
#800D0D serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 82%L: 28%#6F0303
RED
#6F0303 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 95%L: 22%#5C1212
RED
#5C1212 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 0°S: 67%L: 22%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Dark tones create dramatic, sophisticated aesthetics and save battery on OLED displays.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Rojo Vino Palette
The Rojo Vino color palette is a masterful blend of rich, bold hues that evoke the deep, velvety tones of a fine wine. This carefully crafted collection of colors is designed to make a statement, with a monochromatic scheme that exudes warmth, energy, and a hint of vintage sophistication. At its core, the palette is a celebration of crimson and maroon, with each shade working in harmony to create a truly immersive visual experience. The darkest, most muted tone, 6F0303, provides a dramatic foundation, while the lighter, more vibrant shades, such as 9D0707 and 982F2F, add a sense of depth and visual interest.
As we delve deeper into the palette, it becomes clear that each color plays a unique role in the overall aesthetic. The 800D0D shade, for example, brings a sense of balance and stability to the palette, serving as a bridge between the lighter and darker tones. Meanwhile, the 5C1212 shade adds a sense of luxury and sophistication, with its deep, rich undertones. The 9D0707 shade, with its slightly brighter, more vibrant quality, helps to draw the viewer's eye and create a sense of visual tension. By combining these different shades in a thoughtful, intentional way, designers can create a truly dynamic visual experience that engages and inspires the viewer.
The Rojo Vino palette is incredibly versatile, with a wide range of potential applications in web design, app development, branding, and marketing. For example, a website or app that wants to convey a sense of energy, passion, and excitement might use the brighter, more vibrant shades, such as 9D0707 and 982F2F, as accent colors. Meanwhile, a brand that wants to convey a sense of luxury, sophistication, and refinement might use the deeper, richer shades, such as 6F0303 and 5C1212, as primary colors. In terms of marketing, the palette's bold, eye-catching quality makes it perfect for use in attention-grabbing advertisements, promotions, and social media campaigns.
The colors in the Rojo Vino palette have a profound impact on viewer perception and behavior, with each shade influencing the emotional and psychological response of the viewer in a unique way. The crimson and maroon tones, for example, are often associated with feelings of passion, energy, and excitement, making them perfect for use in designs that want to stimulate the viewer and encourage action. The darker, more muted shades, on the other hand, can create a sense of balance, stability, and trust, making them ideal for use in designs that want to convey a sense of authority, expertise, and reliability. By carefully selecting and combining the different shades in the palette, designers can create a visual experience that engages, inspires, and motivates the viewer.
To get the most out of the Rojo Vino palette, designers should consider pairing the different shades with complementary colors that enhance and expand the palette's emotional and visual impact. For example, pairing the 9D0707 shade with a deep, rich gold or yellow can create a sense of luxury, sophistication, and refinement, while pairing the 6F0303 shade with a bright, vibrant orange or red can create a sense of energy, excitement, and playfulness. In terms of design best practices, it's generally a good idea to use the lighter, more vibrant shades as accent colors, while reserving the deeper, richer shades for use as primary colors or backgrounds. By following these guidelines and experimenting with different combinations and pairings, designers can unlock the full potential of the Rojo Vino palette and create truly stunning, effective designs that engage, inspire, and motivate the viewer.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the rojo vino palette effectively in your projects.