Ruby Red Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #850014
RGB: 133, 0, 20
HEX: #AE001A
RGB: 174, 0, 26
HEX: #E10531
RGB: 225, 5, 49
HEX: #A50727
RGB: 165, 7, 39
HEX: #6B0015
RGB: 107, 0, 21
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #850014 0%, #AE001A 25%, #E10531 50%, #A50727 75%, #6B0015 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #850014 0%, #AE001A 25%, #E10531 50%, #A50727 75%, #6B0015 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #850014 0%, #AE001A 25%, #E10531 50%, #A50727 75%, #6B0015 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#850014
#AE001A
#E10531
#A50727
#6B0015
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting, with a sophisticated and dramatic atmosphere
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The dark tones establish a premium, sophisticated feel ideal for luxury positioning
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting, with a sophisticated and dramatic atmosphere. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#850014
Powerful and sophisticated
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic ruby red palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #850014 as the dominant color for headers and #6B0015 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Ruby Red:
Dominant Color
#850014Use #850014 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#E10531Apply #E10531 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#6B0015Reserve #6B0015 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
990
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.
#850014
RED
#850014 serves as the primary/dominant color in this palette. This dark red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 351°S: 100%L: 26%#AE001A
RED
#AE001A serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 351°S: 100%L: 34%#E10531
RED
#E10531 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 348°S: 96%L: 45%#A50727
RED
#A50727 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 348°S: 92%L: 34%#6B0015
RED
#6B0015 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 348°S: 100%L: 21%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: marketing materials, youth brands. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Ruby Red Palette
The Ruby Red color palette is a masterful blend of deep, rich hues that evoke feelings of passion, energy, and luxury, with the darkest shade, 850014, serving as the foundation and anchoring the palette with its profound, almost blackened crimson tone. This intense color sets the stage for the rest of the palette, which gradually unfolds into a vibrant and dynamic spectrum of reds. As the eye moves through the palette, it encounters AE001A, a slightly lighter and more saturated shade that adds a sense of depth and dimensionality, its bold, fire engine red quality injecting a sense of excitement and urgency.
The palette's central shade, E10531, is a brilliant, pulsing red that seems to vibrate with energy, its vibrant, electric quality making it perfect for drawing attention and creating a sense of dynamism. This color is balanced by the more subdued, maroon-like tone of A50727, which adds a sense of warmth and sophistication to the palette, its slightly brownish undertones bringing a sense of earthiness and stability. Finally, the palette is rounded out by 6B0015, a deep, cool red that serves as a kind of bookend to the darker 850014, its slightly bluish undertones adding a sense of nuance and complexity to the overall color scheme. Each of these shades plays a unique role in the Ruby Red palette, working together to create a sense of drama, luxury, and high energy.
The Ruby Red color palette is a natural fit for designers working on projects that require a sense of excitement, passion, and energy, such as websites, apps, and marketing materials for entertainment, lifestyle, and luxury brands. Its bold, vibrant colors make it perfect for creating eye-catching visuals and drawing attention, while its more subdued shades provide a sense of balance and restraint. The palette's vintage, monochromatic feel also makes it well-suited for branding and identity projects, where a strong, consistent visual language is essential. Whether used in digital or print applications, the Ruby Red palette is sure to make a lasting impression on viewers and leave a lasting impression.
The colors in the Ruby Red palette have a profound impact on viewer perception and behavior, with each shade influencing the emotions and attitudes of the audience in a unique way. The deeper, darker shades such as 850014 and 6B0015 create a sense of luxury, sophistication, and even a touch of mystery, while the brighter, more vibrant shades like E10531 and AE001A stimulate feelings of excitement, energy, and playfulness. The palette's overall effect is one of warmth, passion, and intensity, making it perfect for projects that require a sense of urgency, excitement, or desire. By leveraging the psychological power of these colors, designers can create visuals that engage, motivate, and inspire their audiences.
To get the most out of the Ruby Red color palette, designers should consider pairing its bold, vibrant shades with complementary colors such as deep blues or purples, which can help to create a sense of balance and contrast. The palette's monochromatic, vintage feel can also be enhanced by incorporating subtle texture, pattern, and typography elements that evoke a sense of nostalgia and classic style. By following best practices such as using a clear hierarchy of color, balancing warm and cool shades, and paying attention to contrast and legibility, designers can unlock the full potential of the Ruby Red palette and create stunning, effective visuals that capture the hearts and minds of their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the ruby red palette effectively in your projects.