Rust Red Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #F9EEFE
RGB: 249, 238, 254
HEX: #E7551A
RGB: 231, 85, 26
HEX: #C90000
RGB: 201, 0, 0
HEX: #600300
RGB: 96, 3, 0
HEX: #080100
RGB: 8, 1, 0
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #F9EEFE 0%, #E7551A 25%, #C90000 50%, #600300 75%, #080100 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #F9EEFE 0%, #E7551A 25%, #C90000 50%, #600300 75%, #080100 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #F9EEFE 0%, #E7551A 25%, #C90000 50%, #600300 75%, #080100 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#F9EEFE
#E7551A
#C90000
#600300
#080100
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#F9EEFE
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced and dark & bold moods with cool and warm tones, making it versatile for various design applications.
Professional Implementation Guide
This complementary rust red palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #F9EEFE as the dominant color for headers and #080100 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Rust Red:
Dominant Color
#F9EEFEUse #F9EEFE as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#C90000Apply #C90000 as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#080100Reserve #080100 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
4
Associated Tags
6
Categories
3524
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.
#F9EEFE
PURPLE
#F9EEFE serves as the primary/dominant color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for backgrounds, containers, and large surface areas.
Light toneH: 281°S: 89%L: 96%#E7551A
ORANGE
#E7551A serves as the secondary/supporting color in this palette. This medium orange (highly saturated) brings creativity and enthusiasm Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 17°S: 81%L: 50%#C90000
RED
#C90000 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 0°S: 100%L: 39%#600300
RED
#600300 serves as the secondary/supporting color in this palette. This dark red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 2°S: 100%L: 19%#080100
RED
#080100 serves as the accent/highlight color in this palette. This dark red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 8°S: 100%L: 2%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps, marketing materials, youth brands. The complementary color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Rust Red Palette
The Rust Red color palette is a vibrant and bold collection of hues that evoke the warmth and energy of a sunset on a summer evening. This palette has the power to evoke feelings of excitement and passion, making it perfect for designers looking to add a spark to their projects. At its core, the Rust Red palette is a masterful blend of red, maroon, crimson, and plum tones that work together in harmony to create a truly unique visual experience. From the soft, gentle glow of F9EEFE to the deep, rich tones of C90000 and 600300, each color in this palette plays a vital role in creating a sense of depth and dimensionality.
As we delve deeper into the palette, it becomes clear that each color has been carefully selected to contribute to the overall aesthetic. F9EEFE, the lightest shade in the palette, adds a touch of softness and subtlety, while E7551A, with its bright, fire engine red tone, injects a sense of energy and vitality. C90000, a deep, bold red, serves as the anchor of the palette, providing a sense of stability and grounding. The darker, richer tones of 600300 and 080100 add a sense of sophistication and luxury, rounding out the palette and creating a sense of balance and harmony. Each color works together to create a sense of tension and release, drawing the viewer's eye through the design and creating a sense of visual interest.
The Rust Red palette is incredibly versatile, making it suitable for a wide range of design applications. It would be perfect for websites and apps that want to convey a sense of energy and excitement, such as entertainment or lifestyle brands. It could also be used in branding and marketing materials, such as logos, packaging, and advertising campaigns, to add a touch of warmth and personality. The palette's bold, vibrant colors would also be well-suited to social media platforms, where they could be used to create eye-catching graphics and promotions. Whether used in digital or print design, the Rust Red palette is sure to make a lasting impression on viewers.
The colors in the Rust Red palette also have a profound impact on viewer perception and behavior. Red, in particular, is a color that is known to stimulate the senses and increase heart rate, making it perfect for designs that want to create a sense of urgency or excitement. The combination of red, maroon, and crimson tones in this palette creates a sense of passion and energy, making it ideal for designs that want to evoke strong emotions. The plum tones, on the other hand, add a sense of sophistication and creativity, making the palette suitable for designs that want to convey a sense of luxury or artistic expression. By using the Rust Red palette, designers can create a sense of emotional connection with their audience, drawing them in and engaging them on a deeper level.
For designers looking to get the most out of the Rust Red palette, there are a few pro tips to keep in mind. To add some contrast and visual interest, try pairing the palette with complementary colors such as blues and greens. The soft, pastel tone of F9EEFE could also be used as a background color, with the bolder tones of E7551A and C90000 used as accents to create a sense of visual hierarchy. When using the palette in design, it's also important to consider the 60-30-10 rule, where the dominant color makes up 60 percent of the design, the secondary color makes up 30 percent, and the accent color makes up 10 percent. By following these guidelines and using the Rust Red palette in a thoughtful and intentional way, designers can create stunning, effective designs that engage and inspire their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Frequently Asked Questions
Everything you need to know about using and implementing the rust red palette effectively in your projects.