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Scarlet Red Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #A91101

RGB: 169, 17, 1

HEX: #B31B1B

RGB: 179, 27, 27

HEX: #DD1219

RGB: 221, 18, 25

HEX: #E62020

RGB: 230, 32, 32

HEX: #FF2400

RGB: 255, 36, 0

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#A91101
On White
7.59:1
AAA (Enhanced)
On Black
2.77:1
Fail
#B31B1B
On White
6.8:1
AA (Standard)
On Black
3.09:1
AA (Large Text)
#DD1219
On White
5.03:1
AA (Standard)
On Black
4.17:1
AA (Large Text)
#E62020
On White
4.57:1
AA (Standard)
On Black
4.59:1
AA (Standard)
#FF2400
On White
3.82:1
AA (Large Text)
On Black
5.5:1
AA (Standard)

Color Pair Combinations (10 total)

#A91101 / #FF2400
1.99:1
Fail
#B31B1B / #FF2400
1.78:1
Fail
#A91101 / #E62020
1.66:1
Fail
#A91101 / #DD1219
1.51:1
Fail
#B31B1B / #E62020
1.49:1
Fail
#B31B1B / #DD1219
1.35:1
Fail
#DD1219 / #FF2400
1.32:1
Fail
#E62020 / #FF2400
1.2:1
Fail
#A91101 / #B31B1B
1.12:1
Fail
#DD1219 / #E62020
1.1:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
7.59:1 (AAA)
Aa
Secondary
6.8:1 (AA)
Aa
Accent
5.03:1 (AA)
Aa
Background
4.59:1 (AA)
Aa
Neutral
5.5:1 (AA)

Buttons

Optimized for readability
Primary: 7.59:1 AAA
Secondary: 6.8:1 AA
Accent: 5.03:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #A91101 0%, #B31B1B 25%, #DD1219 50%, #E62020 75%, #FF2400 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #A91101 0%, #B31B1B 25%, #DD1219 50%, #E62020 75%, #FF2400 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #A91101 0%, #B31B1B 25%, #DD1219 50%, #E62020 75%, #FF2400 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#A91101

#B31B1B

#DD1219

#E62020

#FF2400

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Energetic, warm, and inviting

Emotional Impact

Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Perfect For These Industries

Food & Restaurants
Entertainment
Sports
Fashion

Target Audience

Active, outgoing individuals who respond to energy and enthusiasm

Individual Color Psychology

#A91101

Powerful and sophisticated

Emotions Evoked

Authority
Sophistication
Drama
Intensity

Personality Traits

Bold
Confident
Dynamic
Passionate
Strong

Brand Traits

Action-oriented
Energetic
Powerful
Attention-grabbing
Urgent

Ideal Industries

Food & Restaurants
Entertainment
Sports
Fashion
Emergency Services

Marketing Use

Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.

Cultural Meanings

Western: Love, passion, danger, excitement
Eastern: Luck, prosperity, celebration, happiness
Global: Energy, strength, determination

Color Harmony Analysis

Palette Mood

Balanced

Temperature

Warm

This palette combines balanced moods with warm tones, making it versatile for various design applications.

Professional Implementation Guide

This complementary scarlet red palette features 5 carefully selected warm tones that create a energetic and passionate aesthetic. With low contrast levels and vibrant saturation, this palette is optimized for marketing materials and youth brands.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #A91101 as the dominant color for headers and #FF2400 for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Scarlet Red:

60%

Dominant Color

#A91101

Use #A91101 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.

30%

Secondary Color

#DD1219

Apply #DD1219 as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#FF2400

Reserve #FF2400 for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Add white or black text overlays to improve readability on colored backgrounds
  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Balance warm tones with neutral whites or grays to create visual breathing room
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

2

Associated Tags

6

Categories

287

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This complementary palette creates a energetic and passionate aesthetic perfect for marketing materials and youth brands.

Individual Color Breakdown

Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and vibrant saturation ensure harmonious visual relationships.

  • #A91101

    RED

    #A91101 serves as the primary/dominant color in this palette. This medium red (highly saturated) brings power and sophistication Use it for headers, navigation bars, and brand elements.

    Dark toneH: 6°S: 99%L: 33%
  • #B31B1B

    RED

    #B31B1B serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 0°S: 74%L: 40%
  • #DD1219

    RED

    #DD1219 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings power and sophistication Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 358°S: 85%L: 47%
  • #E62020

    RED

    #E62020 serves as the secondary/supporting color in this palette. This medium red (highly saturated) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 0°S: 80%L: 51%
  • #FF2400

    RED

    #FF2400 serves as the accent/highlight color in this palette. This medium red (highly saturated) brings power and sophistication Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 8°S: 100%L: 50%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturewarm

Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.

Contrast Levellow

Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: marketing materials, youth brands. The complementary color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a energetic and passionate feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Scarlet Red Palette

The Scarlet Red color palette is a masterful blend of deep, rich hues that evoke feelings of passion, energy, and excitement, making it the perfect choice for designers looking to create a bold and lasting impression. This vibrant and modern palette is comprised of a range of shades, from the deep, almost maroon tone of A91101, which provides a sense of stability and grounding, to the bright, fire engine red of FF2400, which adds a pop of excitement and playfulness. The overall effect is a palette that is both warm and inviting, yet bold and attention-grabbing, making it ideal for a wide range of design applications.

As we delve deeper into the palette, we can see that each shade plays a unique and important role in creating the overall aesthetic. The B311B1B shade adds a sense of depth and warmth, with its slightly brown undertones giving it a sense of earthiness and approachability. In contrast, the DD1219 shade is a deep, cool red that adds a sense of sophistication and elegance, making it perfect for use in luxury branding or high-end design applications. The E62020 shade is a bright, fire engine red that is sure to grab attention and add a sense of energy and excitement to any design. Meanwhile, the FF2400 shade is the lightest and most vibrant of the palette, with its bright, poppy tone making it perfect for use in call-to-actions or other interactive design elements.

The Scarlet Red palette is incredibly versatile and can be applied to a wide range of design applications, from websites and apps to branding and marketing materials. Its bold, vibrant hues make it perfect for use in attention-grabbing headlines, calls-to-action, and other interactive design elements, while its deeper, richer shades provide a sense of stability and grounding, making it ideal for use in backgrounds, textures, and other design elements. Whether you're looking to create a bold and modern website, a sleek and sophisticated app, or a eye-catching branding campaign, the Scarlet Red palette is sure to provide the perfect combination of colors to help you achieve your design goals.

The colors in the Scarlet Red palette also have a profound impact on viewer perception and behavior, with each shade evoking a unique emotional response. The deep, rich reds of the palette, such as A91101 and DD1219, are often associated with feelings of luxury, sophistication, and elegance, while the brighter, more vibrant shades, such as E62020 and FF2400, are often linked to feelings of energy, excitement, and playfulness. By carefully selecting and combining these shades, designers can create a color scheme that not only looks great, but also elicits the desired emotional response from their target audience. For example, a designer creating a website for a luxury fashion brand might use the deeper, richer shades of the palette to create a sense of sophistication and elegance, while a designer creating a website for a children's toy company might use the brighter, more vibrant shades to create a sense of fun and playfulness.

To get the most out of the Scarlet Red palette, designers should consider pairing these bold, vibrant hues with complementary colors that will help to create contrast and visual interest. For example, the deep, rich reds of the palette might be paired with cool, calming blues or greens to create a sense of balance and harmony, while the brighter, more vibrant shades might be paired with neutral, earthy tones to create a sense of warmth and approachability. By experimenting with different color combinations and pairings, designers can unlock the full potential of the Scarlet Red palette and create designs that are both visually stunning and emotionally resonant. Additionally, designers should also consider the 60-30-10 rule, where the dominant color takes up 60 percent of the design, the secondary color takes up 30 percent, and the accent color takes up 10 percent, to create a balanced and harmonious design.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Scarlet Red Color Palette palette visualization

Categories & Tags

Frequently Asked Questions

Everything you need to know about using and implementing the scarlet red palette effectively in your projects.