Shades Of Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #BAC2FF
RGB: 186, 194, 255
HEX: #4E91FD
RGB: 78, 145, 253
HEX: #2C2CFF
RGB: 44, 44, 255
HEX: #0229BF
RGB: 2, 41, 191
HEX: #00059F
RGB: 0, 5, 159
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #BAC2FF 0%, #4E91FD 25%, #2C2CFF 50%, #0229BF 75%, #00059F 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #BAC2FF 0%, #4E91FD 25%, #2C2CFF 50%, #0229BF 75%, #00059F 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #BAC2FF 0%, #4E91FD 25%, #2C2CFF 50%, #0229BF 75%, #00059F 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#BAC2FF
#4E91FD
#2C2CFF
#0229BF
#00059F
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#BAC2FF
Peaceful and airy
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced and dark & bold moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic shades of blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #BAC2FF as the dominant color for headers and #00059F for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Shades Of Blue:
Dominant Color
#BAC2FFUse #BAC2FF as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#2C2CFFApply #2C2CFF as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#00059FReserve #00059F for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
1
Associated Tags
6
Categories
4343
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.
#BAC2FF
BLUE
#BAC2FF serves as the primary/dominant color in this palette. This light blue (highly saturated) brings trust and tranquility Use it for backgrounds, containers, and large surface areas.
Light toneH: 233°S: 100%L: 86%#4E91FD
BLUE
#4E91FD serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 217°S: 98%L: 65%#2C2CFF
BLUE
#2C2CFF serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings trust and tranquility Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 240°S: 100%L: 59%#0229BF
BLUE
#0229BF serves as the secondary/supporting color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 228°S: 98%L: 38%#00059F
BLUE
#00059F serves as the accent/highlight color in this palette. This medium blue (highly saturated) brings professionalism and depth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 238°S: 100%L: 31%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Shades Of Blue Palette
The Shades Of Blue color palette is a stunning collection of hues that evoke a sense of serenity and limitless possibility, reminiscent of a clear sky on a sunny day. This palette has the power to transport viewers to a world of tranquility, where the boundaries of reality seem to fade away, and the imagination knows no limits. With its range of cool, vibrant, and bold shades, the Shades Of Blue palette is perfect for designers looking to create a visually striking and emotionally engaging experience for their audience. At the heart of this palette are five beautifully crafted colors, including the soft and soothing BAC2FF, which sets the tone for a gentle and calming atmosphere.
As we delve deeper into the palette, we find the captivating 4E91FD, a brilliant blue shade that adds a sense of energy and dynamism to the overall aesthetic. This color plays a vital role in balancing out the softer tones, creating a sense of visual interest and depth. The 2C2CFF, with its rich and intense quality, adds a level of sophistication and elegance to the palette, making it perfect for applications where a sense of luxury and refinement is desired. The 0229BF and 00059F, with their darker and more muted tones, provide a sense of grounding and stability, anchoring the palette and preventing it from feeling too overwhelming or chaotic. Each of these colors has been carefully selected to work in harmony with the others, creating a cohesive and visually stunning whole.
The Shades Of Blue palette is incredibly versatile, making it suitable for a wide range of applications, from website design and mobile apps to branding and marketing materials. Designers can use this palette to create a consistent visual identity for their clients, one that conveys a sense of trust, reliability, and professionalism. The palette's cool and calming tones make it particularly well-suited for industries such as finance, healthcare, and technology, where a sense of stability and dependability is crucial. Additionally, the palette's bold and vibrant shades can be used to create eye-catching advertising and marketing campaigns, perfect for grabbing the attention of potential customers and leaving a lasting impression.
The psychology behind the Shades Of Blue palette is also worth exploring, as the colors used have a profound impact on viewer perception and behavior. The cool tones in the palette have a calming effect, reducing stress and anxiety while promoting feelings of relaxation and tranquility. The bold and vibrant shades, on the other hand, can stimulate the mind, boosting creativity and energy levels. By carefully balancing these different shades, designers can create a visual experience that not only engages and inspires their audience but also influences their emotions and behavior. For example, using the softer tones in the palette, such as BAC2FF, can create a sense of trust and loyalty, while the bolder shades, like 4E91FD, can stimulate action and encourage engagement.
To get the most out of the Shades Of Blue palette, designers should consider pairing these colors with complementary hues to create a sense of visual tension and interest. For example, combining the 2C2CFF with a warm and earthy tone can create a stunning contrast that adds depth and complexity to the design. Additionally, designers should be mindful of the 60-30-10 rule, where the dominant color, such as the BAC2FF, makes up 60% of the design, the secondary color, like the 4E91FD, makes up 30%, and the accent color, such as the 00059F, makes up 10%. By following these design best practices and experimenting with different pairings and combinations, designers can unlock the full potential of the Shades Of Blue palette and create truly breathtaking designs that inspire and engage their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the shades of blue palette effectively in your projects.
