Shades Of Mauve Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #8B6767
RGB: 139, 103, 103
HEX: #9C7171
RGB: 156, 113, 113
HEX: #AB7A7A
RGB: 171, 122, 122
HEX: #BA8888
RGB: 186, 136, 136
HEX: #CE9C9C
RGB: 206, 156, 156
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #8B6767 0%, #9C7171 25%, #AB7A7A 50%, #BA8888 75%, #CE9C9C 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #8B6767 0%, #9C7171 25%, #AB7A7A 50%, #BA8888 75%, #CE9C9C 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #8B6767 0%, #9C7171 25%, #AB7A7A 50%, #BA8888 75%, #CE9C9C 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#8B6767
#9C7171
#AB7A7A
#BA8888
#CE9C9C
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Energetic, warm, and inviting
Emotional Impact
Stimulating and energetic, evoking feelings of excitement, warmth, and action. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a energetic, warm, and inviting. It stimulates activity and engagement, increasing heart rate and mental alertness. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Active, outgoing individuals who respond to energy and enthusiasm
Individual Color Psychology
#8B6767
Warm and romantic
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Creates urgency, stimulates appetite, increases heart rate, and grabs attention. Perfect for clearance sales, food brands, and call-to-action buttons.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines balanced moods with warm tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic shades of mauve palette features 5 carefully selected warm tones that create a balanced and versatile aesthetic. With low contrast levels and muted saturation, this palette is optimized for .
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. Consider adding darker variants for better text readability.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these warm tones provide excellent battery efficiency on OLED screens. Use the subtle color variations to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #8B6767 as the dominant color for headers and #CE9C9C for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Shades Of Mauve:
Dominant Color
#8B6767Use #8B6767 as your primary color for backgrounds, main content areas. This red tone should occupy about 60% of your design space.
Secondary Color
#AB7A7AApply #AB7A7A as your secondary color for subtle backgrounds and card components. Allocate approximately 30% of your layout to this color.
Accent Color
#CE9C9CReserve #CE9C9C for accent elements like buttons, links, and important highlights. This red accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add white or black text overlays to improve readability on colored backgrounds
- •Balance warm tones with neutral whites or grays to create visual breathing room
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
2
Associated Tags
5
Categories
2633
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for .
Individual Color Breakdown
Each color in this warm palette has been analyzed for its properties and ideal usage scenarios. The low contrast and muted saturation ensure harmonious visual relationships.
#8B6767
RED
#8B6767 serves as the primary/dominant color in this palette. This medium red (muted) brings power and sophistication Use it for headers, navigation bars, and brand elements.
Dark toneH: 0°S: 15%L: 47%#9C7171
RED
#9C7171 serves as the secondary/supporting color in this palette. This medium red (muted) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 18%L: 53%#AB7A7A
RED
#AB7A7A serves as the secondary/supporting color in this palette. This medium red (muted) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 23%L: 57%#BA8888
RED
#BA8888 serves as the secondary/supporting color in this palette. This medium red (muted) brings energy and warmth Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 0°S: 27%L: 63%#CE9C9C
RED
#CE9C9C serves as the accent/highlight color in this palette. This light red (moderately saturated) brings energy and warmth Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 0°S: 34%L: 71%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Warm colors create energy, excitement, and approachability. Perfect for brands targeting emotional connection.
Low contrast creates subtle, sophisticated aesthetics but requires careful attention to text legibility.
Muted saturation offers sophistication and reduces visual fatigue, ideal for content-heavy applications.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: . The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Test text combinations carefully with contrast checkers to ensure accessibility compliance.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Warm colors may have different meanings across cultures—verify associations with your target market.
Export Formats
Explore Shades Of Mauve Palette
The Shades Of Mauve color palette is a masterful blend of soft, warm hues that evoke a sense of serenity and tranquility, making it an ideal choice for designers seeking to create a calming and modern visual identity. At its core, this palette is a thoughtful exploration of the pink and coral color themes, with each shade carefully crafted to work in harmony with the others. The palette begins with a deep, rich shade, 8B6767, which serves as a foundation for the rest of the colors, adding a sense of depth and warmth to the overall aesthetic.
As the palette progresses, it introduces 9C7171, a slightly lighter and more muted shade that adds a touch of subtlety and nuance to the design. This shade plays a crucial role in balancing out the deeper, richer tones, creating a sense of visual interest and complexity. The next shade, AB7A7A, marks a turning point in the palette, as it begins to introduce a slightly more vibrant and saturated tone, adding a pop of color and energy to the design. The fourth shade, BA8888, is a beautiful, soft coral hue that brings a sense of warmth and approachability to the palette, while the final shade, CE9C9C, is a light, airy tone that adds a sense of airiness and sophistication to the design.
The Shades Of Mauve color palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. Designers can use this palette to create a cohesive visual identity that is both modern and calming, making it perfect for businesses and organizations seeking to convey a sense of professionalism and approachability. For example, a wellness or self-care brand might use this palette to create a soothing and calming website or mobile app, while a fashion or beauty brand might use it to add a touch of elegance and sophistication to their marketing materials.
The psychology behind the Shades Of Mauve color palette is rooted in the emotional and behavioral responses that these colors elicit. The soft, warm hues are known to create a sense of relaxation and calmness, making them perfect for designs that require a soothing and calming atmosphere. Additionally, the pink and coral color themes are often associated with feelings of approachability and warmth, making them ideal for businesses and organizations seeking to create a sense of connection and community with their audience. By using this palette, designers can create a visual identity that not only looks beautiful but also resonates with their target audience on a deeper level.
To get the most out of the Shades Of Mauve color palette, designers can experiment with complementary colors and pairing suggestions to add depth and visual interest to their designs. For example, pairing 8B6767 with a deep, rich green can create a stunning contrast that adds a sense of drama and sophistication to the design. Alternatively, using CE9C9C as an accent color can add a touch of elegance and refinement to the design, while pairing it with a soft, muted gray can create a sense of balance and harmony. By following these pro tips and best practices, designers can unlock the full potential of the Shades Of Mauve color palette and create stunning, effective designs that resonate with their audience.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.
Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the shades of mauve palette effectively in your projects.