Shades Of Navy Blue Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #0A173B
RGB: 10, 23, 59
HEX: #0F1C52
RGB: 15, 28, 82
HEX: #17236A
RGB: 23, 35, 106
HEX: #71788F
RGB: 113, 120, 143
HEX: #EAF0F7
RGB: 234, 240, 247
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #0A173B 0%, #0F1C52 25%, #17236A 50%, #71788F 75%, #EAF0F7 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #0A173B 0%, #0F1C52 25%, #17236A 50%, #71788F 75%, #EAF0F7 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #0A173B 0%, #0F1C52 25%, #17236A 50%, #71788F 75%, #EAF0F7 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#0A173B
#0F1C52
#17236A
#71788F
#EAF0F7
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Business professionals and decision-makers seeking reliability and competence
Individual Color Psychology
#0A173B
Professional and authoritative
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Most popular color globally. Builds trust and reduces stress. Ideal for corporate brands, financial services, and healthcare. Can suppress appetite.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines dark & bold and balanced and light & airy moods with cool tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic shades of navy blue palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and moderate saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #0A173B as the dominant color for headers and #EAF0F7 for accents. These colors translate well to print with minimal adjustment.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Shades Of Navy Blue:
Dominant Color
#0A173BUse #0A173B as your primary color for backgrounds, main content areas. This blue tone should occupy about 60% of your design space.
Secondary Color
#17236AApply #17236A as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#EAF0F7Reserve #EAF0F7 for accent elements like buttons, links, and important highlights. This blue accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
1768
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and moderate saturation ensure excellent readability and accessibility.
#0A173B
BLUE
#0A173B serves as the primary/dominant color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for headers, navigation bars, and brand elements.
Dark toneH: 224°S: 71%L: 14%#0F1C52
BLUE
#0F1C52 serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 228°S: 69%L: 19%#17236A
BLUE
#17236A serves as the secondary/supporting color in this palette. This dark blue (highly saturated) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 231°S: 64%L: 25%#71788F
BLUE
#71788F serves as the secondary/supporting color in this palette. This medium blue (muted) brings professionalism and depth Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 226°S: 12%L: 50%#EAF0F7
BLUE
#EAF0F7 serves as the accent/highlight color in this palette. This light blue (moderately saturated) brings trust and tranquility Use it for call-to-action buttons, links, important notifications, and interactive elements.
Light toneH: 212°S: 45%L: 94%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Moderate saturation balances visual interest with professional restraint.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Shades Of Navy Blue Palette
The Shades Of Navy Blue color palette is a masterful blend of hues that evoke a sense of serenity and professionalism, transporting viewers to the depths of a calm ocean on a clear summer day. This soothing collection of colors has a profound emotional impact, instilling trust and confidence in those who experience it. At its core, the palette is built around a range of blues, from the darkest, richest tones to lighter, more ethereal shades, each one carefully selected to create a sense of balance and harmony.
As we delve deeper into the palette, we find a range of distinct shades, each with its own unique character and role to play. The darkest color, 0A173B, is a dramatic and intense navy blue that provides a sense of solidity and foundation, while 0F1C52 is a slightly lighter, more muted blue that adds depth and nuance to the palette. The 17236A shade is a beautiful, vibrant blue that injects a sense of energy and dynamism, drawing the viewer's eye and capturing their attention. In contrast, 71788F is a softer, more subdued blue that brings a sense of calm and serenity, while the lightest shade, EAF0F7, is a pale, airy blue that adds a touch of elegance and sophistication. Together, these colors work in perfect harmony, creating a sense of flow and continuity that is both visually striking and emotionally resonant.
The Shades Of Navy Blue color palette is incredibly versatile, lending itself to a wide range of practical applications. Designers can use this palette to create stunning websites and apps that exude professionalism and sophistication, while also being perfect for branding and marketing materials that require a sense of trust and authority. The palette's balanced and harmonious nature makes it ideal for creating visual identities that are both cohesive and compelling, drawing the viewer's eye and capturing their imagination. Whether used in digital or print design, the Shades Of Navy Blue color palette is sure to make a lasting impression, creating a sense of connection and engagement with the viewer.
The psychology behind the Shades Of Navy Blue color palette is fascinating, as each color has a profound influence on the viewer's perception and behavior. The darker blues, such as 0A173B and 0F1C52, are associated with feelings of trust and loyalty, while the lighter shades, such as 71788F and EAF0F7, are more closely linked to feelings of serenity and calm. The vibrant 17236A shade, on the other hand, is a call to action, stimulating the viewer's senses and encouraging them to engage with the design. By carefully balancing these colors, designers can create a visual language that speaks directly to the viewer's emotions, influencing their behavior and shaping their response to the design.
For designers looking to get the most out of the Shades Of Navy Blue color palette, there are a few pro tips to keep in mind. To add a touch of warmth and contrast to the design, consider pairing the blues with complementary colors such as oranges or yellows, which will create a striking visual tension that draws the viewer's eye. Alternatively, try pairing the different blues with each other, using the 0A173B and 17236A shades to create a sense of depth and dimension, while the 71788F and EAF0F7 shades add a touch of lightness and airiness. By experimenting with different combinations and pairings, designers can unlock the full potential of the Shades Of Navy Blue color palette, creating designs that are both visually stunning and emotionally resonant.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Categories & Tags
Frequently Asked Questions
Everything you need to know about using and implementing the shades of navy blue palette effectively in your projects.
