Color Palettes

Shades Of Purple Color Palette – HEX, RGB & Design Inspiration

Color Details

HEX: #EFBBFF

RGB: 239, 187, 255

HEX: #D896FF

RGB: 216, 150, 255

HEX: #BE29EC

RGB: 190, 41, 236

HEX: #800080

RGB: 128, 0, 128

HEX: #660066

RGB: 102, 0, 102

WCAG Accessibility Checker
Contrast ratios and WCAG compliance for text readability. AAA is enhanced conformance, AA is standard, and 4.5:1 minimum for normal text.

Text on White/Black Backgrounds

#EFBBFF
On White
1.59:1
Fail
On Black
13.22:1
AAA (Enhanced)
#D896FF
On White
2.16:1
Fail
On Black
9.73:1
AAA (Enhanced)
#BE29EC
On White
4.45:1
AA (Large Text)
On Black
4.72:1
AA (Standard)
#800080
On White
9.42:1
AAA (Enhanced)
On Black
2.23:1
Fail
#660066
On White
11.95:1
AAA (Enhanced)
On Black
1.76:1
Fail

Color Pair Combinations (10 total)

#EFBBFF / #660066
7.53:1
AAA (Enhanced)
#EFBBFF / #800080
5.93:1
AA (Standard)
#D896FF / #660066
5.54:1
AA (Standard)
#D896FF / #800080
4.36:1
AA (Large Text)
#EFBBFF / #BE29EC
2.8:1
Fail
#BE29EC / #660066
2.69:1
Fail
#BE29EC / #800080
2.12:1
Fail
#D896FF / #BE29EC
2.06:1
Fail
#EFBBFF / #D896FF
1.36:1
Fail
#800080 / #660066
1.27:1
Fail

WCAG Contrast Standards:

  • AAA (7:1): Enhanced contrast for maximum readability
  • AA (4.5:1): Minimum for normal text (under 18pt)
  • AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
  • Fail: Below WCAG standards, not recommended for text
Live UI Preview
See your palette applied to real components with optimized text colors for accessibility
WCAG Guidelines

Recommended Text Colors

Aa
Primary
13.22:1 (AAA)
Aa
Secondary
9.73:1 (AAA)
Aa
Accent
4.72:1 (AA)
Aa
Background
9.42:1 (AAA)
Aa
Neutral
11.95:1 (AAA)

Buttons

Optimized for readability
Primary: 13.22:1 AAA
Secondary: 9.73:1 AAA
Accent: 4.72:1 AA

Form Elements

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Badges & Tags

PrimarySecondaryAccentNeutralOutline

Alerts & Notifications

Information

This is an informational message using your primary color

Gradient Generator
Create beautiful gradients from your palette colors. Copy the CSS code and use directly in your projects.

Horizontal (Left to Right)

background: linear-gradient(to right, #EFBBFF 0%, #D896FF 25%, #BE29EC 50%, #800080 75%, #660066 100%);

Vertical (Top to Bottom)

background: linear-gradient(to bottom, #EFBBFF 0%, #D896FF 25%, #BE29EC 50%, #800080 75%, #660066 100%);

Diagonal (Top Left to Bottom Right)

background: linear-gradient(to bottom right, #EFBBFF 0%, #D896FF 25%, #BE29EC 50%, #800080 75%, #660066 100%);

Usage Tips:

  • Copy the CSS code and paste directly into your stylesheets
  • Linear gradients work great for backgrounds and hero sections
  • Radial gradients are perfect for spotlights and focus effects
  • Conic gradients create eye-catching loading spinners and progress indicators
  • Smooth transitions ensure seamless color blending
Color Blindness Simulator
See how your palette appears to people with different types of color vision deficiency (CVD). Approximately 8% of males and 0.5% of females have some form of color blindness.

Normal Vision

No color vision deficiency

Color Swatches

#EFBBFF

#D896FF

#BE29EC

#800080

#660066

Full Palette View

How people with Normal Vision see it:

Color Psychology & Brand Analysis
Understand the emotional impact, brand personality, and psychological effects of your color palette

Overall Mood & Feel

Calm, professional, and trustworthy

Emotional Impact

Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts

Psychological Effect

This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.

Brand Personality Traits

Sophisticated
Mystical
Premium
Creative
Visionary

Perfect For These Industries

Beauty & Cosmetics
Luxury Brands
Creative Services
Spirituality

Target Audience

Affluent consumers seeking premium, high-quality products and experiences

Individual Color Psychology

#EFBBFF

Creative and mysterious

Emotions Evoked

Creativity
Wisdom
Spirituality
Imagination

Personality Traits

Creative
Wise
Spiritual
Luxurious
Unique

Brand Traits

Sophisticated
Mystical
Premium
Creative
Visionary

Ideal Industries

Luxury Brands
Beauty & Cosmetics
Creative Services
Spirituality
Premium Products
Education

Marketing Use

Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.

Cultural Meanings

Western: Royalty, luxury, ambition, creativity, mystery
Eastern: Spirituality, nobility, ceremony, mystery
Global: Rare in nature, associated with luxury and uniqueness

Color Harmony Analysis

Palette Mood

Light & AiryBalancedDark & Bold

Temperature

CoolNeutral

This palette combines light & airy and balanced and dark & bold moods with cool and neutral tones, making it versatile for various design applications.

Professional Implementation Guide

This monochromatic shades of purple palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.

Web Design & Development

For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.

  • Apply the 60-30-10 rule for visual hierarchy
  • Use accent colors for CTAs and hover states
  • Maintain consistent color usage across all pages
  • Test responsive behavior on multiple devices

Mobile App Interfaces

In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.

  • Design both light and dark mode variants
  • Consider thumb-reach zones for color placement
  • Test under direct sunlight and low light
  • Use color to indicate interactive elements

Brand Identity Systems

Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.

  • Define primary, secondary, and accent colors
  • Create usage rules for marketing materials
  • Specify minimum sizes and clear space
  • Document do's and don'ts for consistency

Frontend Development

Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.

  • Use CSS custom properties for theming
  • Implement semantic color naming conventions
  • Create utility classes for rapid prototyping
  • Consider CSS-in-JS for component-scoped colors

Print Design

For print materials, convert to CMYK using #EFBBFF as the dominant color for headers and #660066 for accents. These vibrant colors may appear slightly muted in print; request color proofs.

  • Add to your design software color library
  • Create swatches for quick color access
  • Use CMYK values for print production
  • Request color proofs before final print

Marketing Campaigns

Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.

  • Maintain color consistency across channels
  • A/B test color variations for conversion
  • Consider cultural color associations
  • Align colors with campaign messaging

Strategic Color Distribution

Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Shades Of Purple:

60%

Dominant Color

#EFBBFF

Use #EFBBFF as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.

30%

Secondary Color

#BE29EC

Apply #BE29EC as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.

10%

Accent Color

#660066

Reserve #660066 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.

Professional Best Practices

Smart Usage Tips

  • Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
  • Add warm accent colors to create focal points and prevent designs from feeling too cold
  • Test your palette across different devices and lighting conditions before finalizing

Common Mistakes to Avoid

  • Don't use all colors equally—establish clear visual hierarchy through color weight
  • Avoid low-contrast text combinations that strain readability
  • Don't rely solely on color to convey meaning (use icons, text, and patterns too)
  • Avoid inconsistent color usage across different pages or screens
  • Don't assume screen colors match print output—always request physical proofs

Palette Overview & Statistics

5

Total Colors

3

Associated Tags

6

Categories

3550

Community Likes

Color Analysis & Technical Guide

Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.

Individual Color Breakdown

Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.

  • #EFBBFF

    PURPLE

    #EFBBFF serves as the primary/dominant color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for backgrounds, containers, and large surface areas.

    Light toneH: 286°S: 100%L: 87%
  • #D896FF

    PURPLE

    #D896FF serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 278°S: 100%L: 79%
  • #BE29EC

    PURPLE

    #BE29EC serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.

    Light toneH: 286°S: 84%L: 54%
  • #800080

    PINK

    #800080 serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.

    Dark toneH: 300°S: 100%L: 25%
  • #660066

    PINK

    #660066 serves as the accent/highlight color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.

    Dark toneH: 300°S: 100%L: 20%

Palette Characteristics

This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.

Color Temperaturecool

Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.

Contrast Levelhigh

High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.

Saturationvibrant

Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.

Brightness Rangebalanced

Balanced brightness provides flexibility for both light and dark design elements.

💡 Pro Tips for This Palette

  • Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
  • Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
  • Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
  • Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
  • Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.

Export Formats

JSON
CSS Variables
Tailwind Config
SCSS Variables
Android XML

Explore Shades Of Purple Palette

The Shades Of Purple color palette is a captivating and emotive collection of hues that evoke a sense of luxury, creativity, and wisdom. This monochromatic palette is characterized by a range of cool, vibrant, and bold shades that seamlessly transition from soft pastels to rich, dramatic tones. At its core, the palette is designed to inspire and energize, making it perfect for modern designs that require a sense of sophistication and playfulness. The colors in this palette, including the soft EFBBFF, the medium D896FF, the deep BE29EC, the rich 800080, and the bold 660066, work together in harmony to create a visual experience that is both captivating and thought-provoking.

Each color in the Shades Of Purple palette plays a unique role in creating the overall aesthetic and mood of the design. The lightest shade, EFBBFF, is a soft and airy hue that adds a touch of whimsy and romance to the palette, while the medium D896FF provides a sense of balance and stability. The deep BE29EC, with its rich, velvety texture, adds a sense of drama and luxury, making it perfect for designs that require a sense of opulence and sophistication. The 800080 and 660066, with their dark, bold tones, provide a sense of depth and contrast, grounding the palette and adding a sense of weight and importance. Together, these colors create a sense of continuity and flow, making the Shades Of Purple palette perfect for designs that require a sense of cohesion and visual interest.

The Shades Of Purple palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. Its modern and energetic vibe makes it perfect for designs that require a sense of cutting-edge style and sophistication. For example, a website or app that targets a young, creative audience might use the Shades Of Purple palette to create a sense of fun and playfulness, while a luxury brand might use the palette to convey a sense of high-end style and sophistication. The palette's cool, vibrant tones also make it perfect for designs that require a sense of calmness and serenity, such as a wellness or self-care app.

The colors in the Shades Of Purple palette have a profound impact on viewer perception and behavior, influencing emotions and moods in a profound way. Purple is often associated with creativity, luxury, and wisdom, and the various shades in this palette tap into these connotations in different ways. The lighter shades, such as EFBBFF and D896FF, can create a sense of joy and wonder, while the deeper shades, such as BE29EC and 800080, can evoke feelings of sophistication and elegance. The bold 660066, with its dark, rich tone, can add a sense of drama and excitement, making it perfect for designs that require a sense of energy and urgency. By understanding the psychological impact of these colors, designers can use the Shades Of Purple palette to create designs that are not only visually stunning but also emotionally resonant.

To get the most out of the Shades Of Purple palette, designers can experiment with complementary colors and pairing suggestions to create a sense of contrast and visual interest. For example, pairing the deep BE29EC with a neutral beige or gray can create a sense of drama and sophistication, while combining the soft EFBBFF with a bright, sunny yellow can add a sense of playfulness and whimsy. When working with this palette, it's also important to consider design best practices, such as balancing bold colors with neutral backgrounds and using typography and texture to add depth and visual interest. By following these tips and experimenting with different combinations and applications, designers can unlock the full potential of the Shades Of Purple palette and create designs that are truly unforgettable.

Palette Image

Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Shades Of Purple image

Frequently Asked Questions

Everything you need to know about using and implementing the shades of purple palette effectively in your projects.