Shades Of Purple Color Palette – HEX, RGB & Design Inspiration
Color Details
HEX: #EFBBFF
RGB: 239, 187, 255
HEX: #D896FF
RGB: 216, 150, 255
HEX: #BE29EC
RGB: 190, 41, 236
HEX: #800080
RGB: 128, 0, 128
HEX: #660066
RGB: 102, 0, 102
Text on White/Black Backgrounds
Color Pair Combinations (10 total)
WCAG Contrast Standards:
- AAA (7:1): Enhanced contrast for maximum readability
- AA (4.5:1): Minimum for normal text (under 18pt)
- AA Large (3:1): Acceptable for large text (18pt+ or 14pt+ bold)
- Fail: Below WCAG standards, not recommended for text
Recommended Text Colors
Horizontal (Left to Right)
background: linear-gradient(to right, #EFBBFF 0%, #D896FF 25%, #BE29EC 50%, #800080 75%, #660066 100%);Vertical (Top to Bottom)
background: linear-gradient(to bottom, #EFBBFF 0%, #D896FF 25%, #BE29EC 50%, #800080 75%, #660066 100%);Diagonal (Top Left to Bottom Right)
background: linear-gradient(to bottom right, #EFBBFF 0%, #D896FF 25%, #BE29EC 50%, #800080 75%, #660066 100%);Usage Tips:
- Copy the CSS code and paste directly into your stylesheets
- Linear gradients work great for backgrounds and hero sections
- Radial gradients are perfect for spotlights and focus effects
- Conic gradients create eye-catching loading spinners and progress indicators
- Smooth transitions ensure seamless color blending
Normal Vision
No color vision deficiency
Color Swatches
#EFBBFF
#D896FF
#BE29EC
#800080
#660066
Full Palette View
How people with Normal Vision see it:
Overall Mood & Feel
Calm, professional, and trustworthy
Emotional Impact
Calming and contemplative, promoting feelings of trust, stability, and peace. The balanced lightness creates versatility across different contexts
Psychological Effect
This 5-color palette creates a calm, professional, and trustworthy. The combination works together to create memorable visual experiences that influence consumer perception, decision-making, and brand recall. The rich variety provides versatility while maintaining cohesive emotional messaging across touchpoints.
Brand Personality Traits
Perfect For These Industries
Target Audience
Affluent consumers seeking premium, high-quality products and experiences
Individual Color Psychology
#EFBBFF
Creative and mysterious
Emotions Evoked
Personality Traits
Brand Traits
Ideal Industries
Marketing Use
Evokes sophistication and luxury. Appeals to creative audiences. Used by premium brands to suggest quality and exclusivity. Rare in nature makes it feel special.
Cultural Meanings
Color Harmony Analysis
Palette Mood
Temperature
This palette combines light & airy and balanced and dark & bold moods with cool and neutral tones, making it versatile for various design applications.
Professional Implementation Guide
This monochromatic shades of purple palette features 5 carefully selected cool tones that create a balanced and versatile aesthetic. With high contrast levels and vibrant saturation, this palette is optimized for web interfaces and mobile apps.
Web Design & Development
For web development, implement this palette with CSS variables for easy theme switching. The high contrast makes it ideal for accessible interfaces meeting WCAG AA standards.
- Apply the 60-30-10 rule for visual hierarchy
- Use accent colors for CTAs and hover states
- Maintain consistent color usage across all pages
- Test responsive behavior on multiple devices
Mobile App Interfaces
In mobile applications, these cool tones provide excellent battery efficiency on OLED screens. Use the strong color contrast to define clear touch targets.
- Design both light and dark mode variants
- Consider thumb-reach zones for color placement
- Test under direct sunlight and low light
- Use color to indicate interactive elements
Brand Identity Systems
Build a cohesive brand identity by designating specific colors for specific purposes. Establish your primary brand color from the most distinctive shade and create comprehensive brand guidelines specifying exact usage scenarios.
- Define primary, secondary, and accent colors
- Create usage rules for marketing materials
- Specify minimum sizes and clear space
- Document do's and don'ts for consistency
Frontend Development
Developers can integrate this palette efficiently using modern CSS techniques. Export as CSS variables for maximum flexibility, allowing theme switching and dynamic color updates without rewriting stylesheets.
- Use CSS custom properties for theming
- Implement semantic color naming conventions
- Create utility classes for rapid prototyping
- Consider CSS-in-JS for component-scoped colors
Print Design
For print materials, convert to CMYK using #EFBBFF as the dominant color for headers and #660066 for accents. These vibrant colors may appear slightly muted in print; request color proofs.
- Add to your design software color library
- Create swatches for quick color access
- Use CMYK values for print production
- Request color proofs before final print
Marketing Campaigns
Marketing materials benefit from consistent color usage that reinforces brand recognition. Apply this palette across email campaigns, landing pages, advertisements, and social media for maximum impact and memorability.
- Maintain color consistency across channels
- A/B test color variations for conversion
- Consider cultural color associations
- Align colors with campaign messaging
Strategic Color Distribution
Professional designers follow the 60-30-10 rule for balanced color distribution. Here's how to apply this principle with the Shades Of Purple:
Dominant Color
#EFBBFFUse #EFBBFF as your primary color for backgrounds, main content areas. This purple tone should occupy about 60% of your design space.
Secondary Color
#BE29ECApply #BE29EC as your secondary color for supporting elements and section dividers. Allocate approximately 30% of your layout to this color.
Accent Color
#660066Reserve #660066 for accent elements like buttons, links, and important highlights. This pink accent should be used sparingly (10% of design) to draw attention to key actions.
Professional Best Practices
✓ Smart Usage Tips
- •Use desaturated versions (reduce saturation by 20-30%) for large background areas to prevent visual fatigue
- •Add warm accent colors to create focal points and prevent designs from feeling too cold
- •Test your palette across different devices and lighting conditions before finalizing
✗ Common Mistakes to Avoid
- •Don't use all colors equally—establish clear visual hierarchy through color weight
- •Avoid low-contrast text combinations that strain readability
- •Don't rely solely on color to convey meaning (use icons, text, and patterns too)
- •Avoid inconsistent color usage across different pages or screens
- •Don't assume screen colors match print output—always request physical proofs
Palette Overview & Statistics
5
Total Colors
3
Associated Tags
6
Categories
3550
Community Likes
Color Analysis & Technical Guide
Detailed breakdown of each color's role, characteristics, and optimal applications. This monochromatic palette creates a balanced and versatile aesthetic perfect for web interfaces and mobile apps.
Individual Color Breakdown
Each color in this cool palette has been analyzed for its properties and ideal usage scenarios. The high contrast and vibrant saturation ensure excellent readability and accessibility.
#EFBBFF
PURPLE
#EFBBFF serves as the primary/dominant color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for backgrounds, containers, and large surface areas.
Light toneH: 286°S: 100%L: 87%#D896FF
PURPLE
#D896FF serves as the secondary/supporting color in this palette. This light purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 278°S: 100%L: 79%#BE29EC
PURPLE
#BE29EC serves as the secondary/supporting color in this palette. This medium purple (highly saturated) brings creative and luxurious Use it for cards, borders, section dividers, and supporting UI components.
Light toneH: 286°S: 84%L: 54%#800080
PINK
#800080 serves as the secondary/supporting color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for cards, borders, section dividers, and supporting UI components.
Dark toneH: 300°S: 100%L: 25%#660066
PINK
#660066 serves as the accent/highlight color in this palette. This dark pink (highly saturated) brings playfulness and compassion Use it for call-to-action buttons, links, important notifications, and interactive elements.
Dark toneH: 300°S: 100%L: 20%
Palette Characteristics
This palette exhibits distinct characteristics that make it particularly suitable for specific design applications and industries.
Cool tones convey professionalism, trust, and calmness. Ideal for corporate and tech applications.
High contrast ensures excellent readability and meets WCAG accessibility standards for most text combinations.
Vibrant saturation creates bold, attention-grabbing designs perfect for youth brands and creative projects.
Balanced brightness provides flexibility for both light and dark design elements.
💡 Pro Tips for This Palette
- Perfect for: web interfaces, mobile apps. The monochromatic color relationship creates natural visual flow.
- Mood & Psychology: This palette evokes a balanced and versatile feeling, making it ideal for brands seeking to convey those qualities.
- Accessibility: Excellent contrast makes this palette naturally accessible. Most color combinations will meet WCAG AA standards.
- Extensions: Create tints (add white) and shades (add black) to expand this 5-color palette into a comprehensive design system.
- Cultural Context: Cool tones are generally perceived as professional worldwide but always research cultural color meanings.
Export Formats
Explore Shades Of Purple Palette
The Shades Of Purple color palette is a captivating and emotive collection of hues that evoke a sense of luxury, creativity, and wisdom. This monochromatic palette is characterized by a range of cool, vibrant, and bold shades that seamlessly transition from soft pastels to rich, dramatic tones. At its core, the palette is designed to inspire and energize, making it perfect for modern designs that require a sense of sophistication and playfulness. The colors in this palette, including the soft EFBBFF, the medium D896FF, the deep BE29EC, the rich 800080, and the bold 660066, work together in harmony to create a visual experience that is both captivating and thought-provoking.
Each color in the Shades Of Purple palette plays a unique role in creating the overall aesthetic and mood of the design. The lightest shade, EFBBFF, is a soft and airy hue that adds a touch of whimsy and romance to the palette, while the medium D896FF provides a sense of balance and stability. The deep BE29EC, with its rich, velvety texture, adds a sense of drama and luxury, making it perfect for designs that require a sense of opulence and sophistication. The 800080 and 660066, with their dark, bold tones, provide a sense of depth and contrast, grounding the palette and adding a sense of weight and importance. Together, these colors create a sense of continuity and flow, making the Shades Of Purple palette perfect for designs that require a sense of cohesion and visual interest.
The Shades Of Purple palette is incredibly versatile and can be applied to a wide range of design contexts, from websites and apps to branding and marketing materials. Its modern and energetic vibe makes it perfect for designs that require a sense of cutting-edge style and sophistication. For example, a website or app that targets a young, creative audience might use the Shades Of Purple palette to create a sense of fun and playfulness, while a luxury brand might use the palette to convey a sense of high-end style and sophistication. The palette's cool, vibrant tones also make it perfect for designs that require a sense of calmness and serenity, such as a wellness or self-care app.
The colors in the Shades Of Purple palette have a profound impact on viewer perception and behavior, influencing emotions and moods in a profound way. Purple is often associated with creativity, luxury, and wisdom, and the various shades in this palette tap into these connotations in different ways. The lighter shades, such as EFBBFF and D896FF, can create a sense of joy and wonder, while the deeper shades, such as BE29EC and 800080, can evoke feelings of sophistication and elegance. The bold 660066, with its dark, rich tone, can add a sense of drama and excitement, making it perfect for designs that require a sense of energy and urgency. By understanding the psychological impact of these colors, designers can use the Shades Of Purple palette to create designs that are not only visually stunning but also emotionally resonant.
To get the most out of the Shades Of Purple palette, designers can experiment with complementary colors and pairing suggestions to create a sense of contrast and visual interest. For example, pairing the deep BE29EC with a neutral beige or gray can create a sense of drama and sophistication, while combining the soft EFBBFF with a bright, sunny yellow can add a sense of playfulness and whimsy. When working with this palette, it's also important to consider design best practices, such as balancing bold colors with neutral backgrounds and using typography and texture to add depth and visual interest. By following these tips and experimenting with different combinations and applications, designers can unlock the full potential of the Shades Of Purple palette and create designs that are truly unforgettable.
Palette Image
Below is the generated palette image showing all colors in a vertical layout. Perfect for sharing on social media or using as a reference.

Frequently Asked Questions
Everything you need to know about using and implementing the shades of purple palette effectively in your projects.
